Who are your Advisors?

Who are your Advisors?

As a new year begins, many people have their mind on New Year’s resolutions, goals, wrapping up last year, and focusing on the new year. During this time my mind drifted to the role advisors play in our lives.

Build a better 2013 with Advisors by J.R. Atkins

For some people, they claim they have not advisors, yet these people can be found talking to bar tenders into the night or discussing politics with friends and neighbors. However they appear or whatever we call them, we allow and even encourage others to help shape our thoughts, actions and lives.

For other people, we recognize how what we read and think as well as the people in our lives, shape our future. I like to call these people advisors. Let’s take a look at how Advisors shape our business life and contribute to business success.

My life advisors have come in the form of teachers, professors, religious leaders, authors, speakers and very close friends. As a young businessman in the Financial Services Business, I had a Board of Advisors who I would meet with quarterly, on an individual basis over lunch. I’d share my goals and activities and they’d offer their thoughts to help me. For some reason, when I left that business I quit meeting with my advisors and wish I had not. Through various religious organization I have meet with men’s groups on a weekly basis to encourage one another. From these men I have drawn support, insight and accountability to the things I say I wasn’t to do. What a great reflection on one’s self. Certain authors and speakers have come to mentor me such as Zig Ziglar, Jim Rohn, Steven Covey (these three have passed) John C Maxwell, Seth Godin and others. I take what they write and say and apply to my life, I often quote them or refer to their work when I speak and write. A very few, very close friends also count as advisors as I can tell them things that I would share with no others and know I will not be judged. My dad’s mentor told him if he had 3 close friends like this in life he would be very lucky and I have found this to be true.

Another type of business advisors come in the form of Official Boards; Boards of Directors with fiduciary responsibilities and Boards of Advisors with less responsibility, both offering great business insight. If you are looking to grow your community influence, then you might consider serving on a board such as:

  • Non-Profits Boards
  • Association Boards
  • Churches, Synagogues and Temples leadership boards
  • Company Boards, for small, medium, large private companies as well as public companies.

As an example, I serve on an Advisory Board for one of my clients, Copper Mobile. My role is to identify potential candidates for both their Board and Advisory Board, offer insight into the Mobile App industry, help identify market opportunities and refer prospects. In return, I get to interact with quality people on their boards, share ideas with their staff, learn from their projects and help others grow.Mobile App Enterprise Solutions

A friend of mine asked “why I serve on boards?” the best reason I have is because of the good you can do. As a board member, you have a chance to make an impact, to help others, to do something bigger than yourself and it is very rewarding. Another reason to be on a board is for the growth you will experience. You will see and hear issues and opportunities that cause you to be a better you. Finally, as a board member you meet great people that encourage you, challenge you, befriend you and make you laugh.

I have hear people say they are bored enough with the meets they currently attend, so why join a board to be bored. If this is the case then you need to find another board. I still laugh every time I hear of the board for the Dallas Area Rapid Transit; The DART Board J

As I look into 2013 I do have one resolution, to reestablish my advisory network for three reasons.

  1. To have a consistent, regular source of input of others
  2. To be “on purpose” about my business and personal growth
  3. To be accountable to others for the things I say I want to do and be


What about you? Do you have advisors, do you serve on any boards? I’d like to hear your thoughts and suggestions. Please add them to the comments section below.

Events worth considering



January 8, 2013 at 3:31 pm

Thanks for your newsletter and for calling out the Seth Godin event. Note, tickets should be on sale by Friday.

John Reas

January 8, 2013 at 3:35 pm

JR, this is a very insightful article that you’ve written, and one I whole heartedly agree with. In the last year, I have felt I have been more personally rewarded from the relationships, both professionally and personally, I’ve developed even after the career transition I made, and through the various volunteer activities I’ve been able to engage with, I can’t say enough of the many fascinating individuals I’ve had the pleasure to meet. One item I like to stress to others who have also encountered an unexpected job loss or career shift is to engage with the community as much as possible, and the points you’ve made address this very well.

I enjoy your newsletters and look forward to crossing your path again in the near future.


John Reas

Sam Statton

January 8, 2013 at 3:38 pm

Great newsletter……..could I offer an opinion.

You are a good writer but people don’t have a lot of time to read.
Could you cut your message in half? I think you can say what you want to, and can communicate…in less time.

Perry Nalevka

January 8, 2013 at 3:42 pm

Perry from Israel – We have been connected for a while and I see a lot of synergy.

Thanks for the below email – Meet’s your #1 rule “be interesting” !

I agree with your main ideas and provide similar consulting and advisories around mobile and social.

John Peterson

January 11, 2013 at 8:55 am

Hey J.R.,

Very insightful newsletter. Thanks for the tips on advising and having advisors to consult with. On the technical side, I was wondering, how do you re-use your blog content as newsletters. I’m sure there are several ways, but I’m wondering which method you use.

Take care,


January 11, 2013 at 9:01 am

Dear John,

Thank you for your kind words and question. I do “re-use” content on a limited basis; I send out a monthly newsletter then post the same content on my blog. The blog notification is sent to a different set of subscribers and I have the content on my blog for SEO purposes and reference latter. I also push out a link to the Blog newsletter post via HootSuite to LinkedIn, Facebook and Twitter.

I hope you find this helpful.

Dan Hayes

January 11, 2013 at 10:07 am

Nice communication, a little long though, but good. Thanks for always plugging our TechExec events. Hope to see you soon.

Dan Hayes

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