PewResearch:Internet User Profiles Reloaded

PewResearch:Internet User Profiles Reloaded

Category : Technology

Good info. on usage of internet & technology

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Internet User Profiles Reloaded

Updated Demographics for Internet, Broadband and Wireless Users

January 5, 2010

Overview

In a national survey between Nov. 30 and Dec. 27, 2009, the Pew Research Center’s Internet & American Life Project finds:

  • 74% of American adults (ages 18 and older) use the internet — a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English-speaking adults use the internet.
  • 60% of American adults use broadband connections at home — a drop that is within the margin of error from 63% found in April 2009.
  • 55% of American adults connect to the internet wirelessly, either through a WiFi or WiMax connection via their laptops or through a handheld device like a smart phone. This figure did not change in a statistically significant way during 2009.

The most recent survey was conducted from Nov. 30 to Dec. 27, 2009, using landline and cell phones and including interviews in Spanish. Some 2,258 adults were interviewed and the overall sample has a margin of error of 2 percentage points.

Internet Users

Not all Pew Internet & American LIfe Project surveys include Spanish interviews, so these survey results are not completely comparable to all previous Pew Internet Project surveys. This latest survey finds that 74% of adults use the internet, a figure that has not markedly changed since early 2006, when we measured the online population at 73%. There is some variation from survey to survey. Here is the current profile of internet users1:

See the rest of this article at: http://pewresearch.org/pubs/1454/demographic-profiles-internet-broadband-cell-phone-wireless-users


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jratkins

As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.

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