New Subscription Service for Apple OS, What’s it mean?

New Subscription Service for Apple OS, What’s it mean?

You may have seen the recent announcement by Apple that they now offer a subscription service for Apps.


Dallas social media speaker J.R. Atkins comments on what's new with Apple's new subscription model“You can now offer an easy one-click experience for auto-renewable digital subscriptions in your iOS content-based apps on the App Store. Auto-Renewable Subscriptions allow users to purchase In-App content, and the purchase is automatically renewed at the end of the period unless the user chooses to cancel the subscription.” Apple email

I asked my friend,  Jason Franzen, VP of Development and US Operations with [x]cube LABS, to help me understand what this means and he offered the following four (4) observations.

1. NO SUBSCRIPTIONS BEFORE –  Subscriptions were not previously available; before this, Apps and content could only be purchased once and would have to be re-purchased manually by users.

2. SUBSCRIPTIONS NOW AVAILABLE – Apps can include an option for a user to AUTOMATICALLY receive new content and be charged for it on a recurring basis.  A Monthly or Annual renewal can be offered and the user will be charged accordingly.

3. EASY, IMMEDIATE CANCELLATION – Users can cancel at any time and end the subscription immediately.

4. MATCH REAL-WORLD OFFERS – Apps that offer off-line/web-based/physical subscriptions must offer the same or better subscription pricing within the app or risk being rejected by Apple.  This is a somewhat sticky/gray area right now and anything that is recreating an off-line content should be checked against Apple’s rules on this matter.

For more information, contact your local Apple Developer or myself at

About Author


As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.



February 23, 2011 at 5:59 pm

Thanks a lot for finding the time to describe the terminlogy for the novices!

Cameron Bel

March 12, 2011 at 9:53 pm

Great information in this entry I’ll bookmark so that I could share with friends.

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