How is the Roxy using Social Media to lift the Club?

How is the Roxy using Social Media to lift the Club?

Category : Reviews Social Media

The Roxy on Twitter

Nic AdlerNic Adler

Twitter is often dismissed as a frivolous way to keep track of celebrities, or to announce to friends that you’re not going to the gym today. It’s actually become a lot more powerful a tool than that. Today Dick Gordon talks with the owner of the legendary music club The Roxy about the way social media has brought new life to the Sunset Strip club. Nic’s dad, Lou Adler, started the club in 1973 – the same year Nic was born. Nic literally grew up there, but by the time he took over, the entire Strip was in decline. Nic is now reviving the club, and his business community, with social media strategies, dropping print ads in favor of spreading the word on Twitter and Facebook.

For the Audio story, go to The Roxy on Twitter and scroll down to “Listen Now”


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