Dallas Biz Journal Highlights Interstate Batteries Success with Social Media

Dallas Biz Journal Highlights Interstate Batteries Success with Social Media

Here are a few comments and quotes, get the full article at the DBJ. I guess you could count this as a Social Media success story. What do you think?

Social Media speaker J.R. Atkins comments on Interstate Batteries James Pecht, former DBJ employee, joined Interstate Batteries in 2009 to help focus their social media efforts. Then “Last year, Interstate partnered with Dallas-based Splash Media to help build social media and blogs just related to marketing the company’s franchising efforts.”

“One lesson Pecht learned last November about staying in touch with customers online: When they speak, you better listen.”

“Interstate Batteries now runs an active Facebook page, Twitter account and YouTube channel. Most of their efforts are related to the company’s sponsorship of Joe Gibbs Racing, a NASCAR partnership that dates back to the early 1990s.”

“Let’s not discount the value of a free article that tells you how to pick a marine battery,” he says (Pecht). “When the time comes, hopefully we’re educating you for making that purchase and you think highly of us for giving you that information.”

Complete DBJ Article

About Author


As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.



May 2, 2012 at 3:21 am

It’s really a cool and helpful piece of information. I’m glad that you simply shared this useful info with us. Please keep us up to date like this. Thank you for sharing.

Création site internet | Web Design | Programmation | Flyers [ Web Agence informatique

May 2, 2012 at 2:00 pm

Magnificent site. A lot of useful information here. I am sending it to some buddies ans also sharing in delicious. And obviously, thank you on your sweat!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.