CRM tie into Social Media
As I work with companies on their Social Media strategy and modifying their sales process it often comes down to having a CRM system that integrates well with Social Media, Websites, Blogs, FAQ and other user generated content.
At a recent industry event I learned how Salesforce.com has already built the integration (API) tools to tie into Twitter and Facebook so LinkedIn canít be far behind. Yet, with Microsoft CRM it would be customization Iíd have to pay for from a Partner.
As a consultant, Iím looking for ease of use, ease of implementation and low total cost of ownership. My hat is off to Salesforce.com for leading the way.