Category Archives: Technology

Wanted: Social Media & Web Analytics Package

Category : Technology

What do you use to track the activity generated by Social Media and Inbound Marketing? Im looking for a web based solution that will help a small business track activity from the following sources in one package:

  • Website
  • Blog
  • YouTube Channel
  • Flickr
  • LinkedIn
  • Facebook
  • Twitter
  • Plaxo
  • Linked Websites
  • PURL Campaign

Google Analytics will do some of this but not all. If I engage an ad agency they will provide analytics for the campaign. Yet, when I finish the work with the agency, my data and tools go away too. What can a business use to track and analyze all web oriented marketing activity?

Some tools I have heard of are:

HubSpot: http://www.hubspot.com/

Woopra: http://www.woopra.com/

MutualMind: http://www.mutualmind.com/

BuddyMedia: http://www.buddymedia.com/

Do you have any experience with these or other tools? I look forward to your comments.


CRM tie into Social Media

Category : Social Media , Technology

As I work with companies on their Social Media strategy and modifying their sales process it often comes down to having a CRM system that integrates well with Social Media, Websites, Blogs, FAQ and other user generated content.

At a recent industry event I learned how Salesforce.com has already built the integration (API) tools to tie into Twitter and Facebook so LinkedIn cant be far behind. Yet, with Microsoft CRM it would be customization Id have to pay for from a Partner.

As a consultant, Im looking for ease of use, ease of implementation and low total cost of ownership. My hat is off to Salesforce.com for leading the way.


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