Category : Technology
What do you use to track the activity generated by Social Media and Inbound Marketing? I’m looking for a web based solution that will help a small business track activity from the following sources in one package:
- YouTube Channel
- Linked Websites
- PURL Campaign
Google Analytics will do some of this but not all. If I engage an ad agency they will provide analytics for the campaign. Yet, when I finish the work with the agency, my data and tools go away too. What can a business use to track and analyze all web oriented marketing activity?
Some tools I have heard of are:
ü HubSpot: http://www.hubspot.com/
ü Woopra: http://www.woopra.com/
ü MutualMind: http://www.mutualmind.com/
ü BuddyMedia: http://www.buddymedia.com/
Do you have any experience with these or other tools? I look forward to your comments.