Category Archives: Technology

Keeping Your Accounting Records

3 Reasons to Keep Your Bookkeeping and Accounting Records

Some small or even big business owners will neglect their bookkeeping and accounting records. Unfortunately, it’s very easy to fall into this practice. But what happens if your records fall behind? Procrastination can lose you money. It also makes it harder for you to make sound decisions. To improve your business, you need to get your records updated. Let’s look at the three major benefits of doing so.

Updating Your Bookkeeping and Accounting Records Makes Lodging Tax Returns Easier

To file your annual tax returns, you have to keep careful track of your income and your expenses. This includes your gross earnings plus any additional income you may receive. You also need to keep careful track of the expenses you’ll claim as a deduction. This means documenting every business trip and every repair and maintenance expense. Additionally, you have to keep track of your home office expenses and other transactions. But what happens if you decide to wait until tax season to get your records in order? Without regularly updated accounting records, paying your taxes becomes a nightmare. You’ll lose a great deal of time preparing your documentation. Because of the increased workload, your accounting expenses will be higher too. So why not stay one step ahead?

Your Records Also Improve the Way You Manage Your Time and Resources

If it comes to an auditing process, updated records will save you from a great deal of stress. But these records aren’t just useful when it comes to dealing with the government. They can help you make better-informed business decisions. You can make amazing improvements just by studying the numbers. For example, you may be performing a service that’s wasting your time without bringing in profits. In this case, you might need to outsource it. Without records, you won’t know how much of your profit comes from each service you perform. Accounting and bookkeeping records also give you an idea of your clients. You may have a feeling that some of your clients are draining your resources. But without clear records, you can’t make unbiased decisions about it. Your goal is to use bookkeeping records to filter out low-quality clients. This approach lets you improve your income a great deal. But you can also use your records to make decisions about your expenses. For example, you may need to cut back on products that aren’t bringing insufficient profits. Your records may indicate that it’s time to change business partners. There are many other changes you might have to make.

You Can Grab New Opportunities

When an opportunity presents itself, you need as much data as possible. Your accounting and bookkeeping records give you information about your cash flow. Additionally, they provide you with a firm idea of what your business is currently capable of. This means that you’ll have a better idea of what to aim for. You can use this information while you negotiate. It is considerably easier to plan ahead when you have records to rely on. Others may want access to this information too. Up-to-date accounting records can help you demonstrate your financial position. This is useful to prospective business partners of any kind.

What Can You Do If You’ve Fallen Behind?

Many business owners start by keeping records themselves. But as things become more complicated, accounting and bookkeeping fall by the wayside. Is this the case for you? If so, you could make use of our expertise. There’s no need to do all this alone. Keeping updated records will save you from worrying when it’s time to file your taxes. But even more importantly, it gives you valuable information about your business. This will increase your profits and protect your business from risk. 

Author’s Bio

Alex Morrison has worked with a range of businesses giving him an in-depth understanding of many different industries including home improvement, financial support, and health care. He has used his knowledge and experience to work for clients as diverse as BYO Group, Adroit Insurance, and Simple Biz to help them reach their business goals.


Protecting your Biz from Hackers

How to Increase the Protection of your Business From Hackers

When it comes to cybersecurity, all businesses are potential targets for malicious online attacks. Hackers are generally after one thing: access to confidential and sensitive pieces of information that they can then use to leverage benefits for themselves. This could be in terms of getting hold of data such as user’s financial information, like bank details or even personal information such as your address, mobile number, etc.

Fortunately, to keep up with the wave of online threats that circulate and evolve around the internet, there are also a vast range of quality IT solutions to increase protection and prevent hackers from accessing your business. Here are five strategies you can start implementing today to enhance the IT security of your business:

1.  Equip your Business with the Latest and Up-to-Date Security Software

Anti-malware and antivirus programs are essential for your business’s IT security. This creates an extra buffer to detract hackers from accessing your business’s sensitive pieces of data. Ensuring all your business’s computers are up-to-date with anti-malware and anti-virus program stands as an absolute essential to protecting your business from hackers and other cybersecurity threats. The only caveat is that not all security software are created equal, so it’s important to practice due diligence in finding the best antivirus programs for your business.

2.  Educate Your Employees

Protecting your business IT security from the inside out is just as important as setting up external barriers to fend off online attacks. Your employees are a critical part of controlling the types of files and information that flow through your business’s IT network. So, it shouldn’t be surprising to know that it’s common for cyberthreats to enter from within the company.

One of the prevalent ways internal threats occur in the workplace is through emails, where an employee unknowingly opens a malicious file, link, or attachment contained in it – which ends up compromising the security of the entire network. To avoid these situations in the first place, employees should be properly trained in IT security, equipping them with the skills to know how to identify and isolate potential cyber threats when they’re encountered.

3.  Secure your Data: Encryption and Back-Ups

With encryption, your business’s data looks like broken scrambles of information to online hackers. It’s only if the hacker identifies the encryption key or pass, that they’ll be able to unscramble your business’s data and get a hold of the confidential information. This is why it’s so important to encrypt your business’s data with an effective key/pass so that such confidential information is rendered incomprehensible to cyber attackers lurking around the web. This security measure is especially important for businesses in the eCommerce industry, where customer’s sensitive information is transmitted and can become prime targets for hackers to prey on.

Backing up your business’s data provides a safety net to fall back on when the unexpected happens and all your business activities come to a halt. Resuming back to normal business operations can be made possible by implementing effective data back-up methods. On top of this, recent privacy laws require companies to show customers the types of confidential information collected about them – without copies or backups of this information, you’d be in for some legal problems.

4.  Use Secure File Deletion

Simply deleting a file and emptying it from the Trash folder doesn’t completely wipe the file off the computer’s hard drive. If your business data does get accessed by hackers, certain software applications can retrieve and recover previously ‘deleted’ confidential files. Australia’s National Privacy Principle 3 and 4 covers how personal information should be secured and restricted from unauthorized use or access. This includes protecting user information from cyber-attacks and being mishandled. To securely delete your files, integrate data erasing software into your business IT infrastructure. This ensures that deleted files are completely removed from the system and are irretrievable.

5.  Speak with IT Experts

The cost of hiring IT consultants may be the biggest factor discouraging business owners from getting the IT to help their business needs. But with the right IT help from leading experts in the industry, the amount you invest can well and truly pay off in the long run in terms of experiencing more productivity, happier and less frustrated staff, as well as an even stronger enhanced security infrastructure. IT professionals are not only able to provide solutions to remediate problems your business is facing, but they’re specialized in preventative measures to ensure your business doesn’t fall victim to cyber-attacks in the first place.

Enhance your business’ cybersecurity today

Regardless of your business type, size, or even industry, every business must effectively handle and manage confidential and private information from potential online threats. Cyber attacks are on the rise and are constantly developing into new ways to infiltrate and damage the stability of businesses by gaining access to sensitive information.

Getting on top of the best IT cybersecurity solutions for your business is an absolute must in today’s digital landscape. If you’re unsure where to start, it always helps to get relevant advice from experienced and established IT professionals. By investing in solid business security protection today, you’re set from dealing with losses in productivity and data in the long run.

Author’s Bio

Alex Morrison has worked with a range of businesses giving him an in-depth understanding of many different industries including home improvement, financial support, and health care. He has used his knowledge and experience to work for clients as diverse as Simple Biz, Cosh Living and Me Bank to help them reach their business goals.

 

 

 

 

 


3 Techniques for Innovation

Tags :

Category : Innovation , Startups , Technology

Make Room For Innovation In Your Business Using These 3 Techniques

What’s the primary goal of your business?

If you’re like the majority, you said, “Get more customers” or “Growth.” Whatever your answer or the industry you’re in, it all boils down to problem-solving. You want to address the customer’s pain points or provide innovative ways to enhance their lives.

Source: Pexels

Progressive companies deliberately create a culture of innovation where leaders allow staff the space and freedom to develop new approaches to doing their jobs. When you’re trying to foster innovation within your company, ask yourself and your team: “How can we innovate in ways that improve our operations, productivity, and bottom line?”

How Innovation Benefits Businesses

Chris Rock once said, “If it’s not new, it’s through.”

If you look at successful companies able to evolve with market forces or ride and survive the tide of new trends, they have several things in common:

    • They have a singular vision for the company’s mission and a unified strategy for realizing its vision
    • They create a positive corporate culture
    • They’re customer-oriented
    • They attract and nurture the best talent
    • They’re disciplined enough to stay the course but flexible and insightful enough to remain agile
    • They’re not afraid to take calculated risks

But, what does innovation in business mean? It means creating more efficient processes or improving products or services for more satisfied customers. That translates to altering your business model, incorporating changes in your existing environment, and providing staff with the bandwidth for creative thinking.

However, innovation shouldn’t be an afterthought.

It should be part of your core strategy from the start. Shifting to a culture of innovation may sound like a lot of work, but the dividends amount to a high ROI. Becoming more innovative and progressive will allow your business to:

    • Conserve resources, both financial and human
    • Manage growth more efficiently
    • Increase competitiveness and productivity
    • Improve brand recognition and support customer loyalty
    • Establish new relationships and nurture existing ones
    • Respond to shifting markets with confidence and agility

Even if implemented right, innovation also incurs some risks that you should acknowledge. These include:

    • Business disruption. Even a short amount of downtime could mean losing market share
    • Losing business to the competition
    • Losing key staff members to the competition
    • Reducing profits or experiencing a falloff in productivity
    • Going out of business

The chances for these setbacks increase if you don’t expect them and plan/respond accordingly.

Three Techniques That Support an Innovative Corporate Culture

Innovation doesn’t mean building a better mousetrap. It means having the creative freedom and mental agility to look at that metaphorical mousetrap from a different angle and translate your ideas or vision into actionable goals.

Permission to innovate begins at the top.

Business leaders have a responsibility to oversee and manage the financial aspects of corporate innovation. This concept has become so vital to business survival, that larger corporations have even added a Chief Innovation Officer to their C-suite of executives.

Once your team has the resources in place, they need the literal and figurative space to expand on the possibilities. They also need the freedom to take ownership of the successes and failures that spur further innovation. Instituting a non-hierarchical corporate structure removes the barriers to progress and supports communication and cooperation throughout the enterprise.

Here are three techniques that will inspire and support a culture of creativity and innovation within your workplace.

Make Your Workplace a Learning Space

If your team doesn’t have the skills that support a progressive work environment, they’ll lack the ability to move forward. Missing innovation doesn’t mean employees don’t have the inherent talent for creativity. But, without training, education, and specific skills, your employees will not have confidence in their abilities, which will hinder progress. Slow progress happens in established enterprises that use more traditional business models and have their ways of doing things. Retraining or onboarding requires a period of adjustment, patience, and overcoming the fear of change.

The looks and feels of your office also affect your team’s productivity and ability to focus.

When you create a comfortable workspace where staff feels valued, it empowers and inspires them to become invested in the success of your enterprise. A collaborative, modern workspace can increase productivity over 10% and attract younger talent. Start small if you need to. Succeeding in one department or improving one process will translate to enthusiasm and a thirst for further innovation.

Provide Staff With the Room to Scale

Shortsightedness is antithetical to success in any organization. You may have created a great product or delivered on your vision of better service. But what comes next?

Business leaders talk about growth, but what does that mean in non-subjective terms? To generate business innovation, managed growth that supports business scalability in both macro and granular ways is essential. Make sure you align your strategy with your long and short term vision, and that all stakeholders have the same commitment, determination, and means to take that vision to its maximum potential.

Give Them Room to Fail

For every business success, there are several failures along the way. We rarely talk about business or strategic shortcomings in a positive way, but they provide hidden lessons and a road map toward future improvement. When you remove the fear of failure from the picture, replace it with the freedom to make mistakes, learn from them, and re-calibrate your collective approach.

Final Thoughts

Innovation doesn’t begin or end with creative market disruption. It’s something you should infuse into the very fabric and structure of your enterprise.

Is your company supporting a climate of creativity?

Guest Blogger Michelle Laurey works as a VA for small businesses. She loves talking business, and productivity, and share her experience with others. Outside her keyboard, she spends time with her Kindle library or binge watching Billions. Her superpower? Vinyasa flow! Talk to her on Twitter.

 

 


Why You Need to Revolutionize Your Customer’s Experience

When a business owner builds their website, the focus is often on their preferences in terms of the technology and functionality and the visual design. While this is obviously a great place to start, it should not be the main consideration. What’s more important? The customer’s needs and expectations. Simply creating a website and expecting customers to flock to it and the orders to start flooding in is, unfortunately, rarely a successful strategy. To make a lasting impression on visitors and to convert them to customers, a website’s structure and design should be tailored to deliver the best possible customer experience.

Technology

A website is built on a foundation of seamless and intuitive technology which customers don’t even think about when they’re browsing or purchasing. The average customer does not consider how the website works, but they expect fast load times, clear navigation, and a simple buying process. When a page takes too long to load or the website fails in some way, customers will become frustrated and will probably take their business elsewhere. For those working in the supply chain, for example, who are looking to improve their communication with the suppliers they supply to, utilize the right technology to let you do this. Visit weaveability.com for expert support and advice.

Design

The design of your website is what wraps the technology up and makes a website visually appealing. The first impression customers get of your brand is often your website so it’s really important that it represents your brand and conveys your business’ ethos and what you do. However, it’s not enough for a website to simply look good. The best websites are striking, yes, but they are also created with the user’s journey in mind. You want to lead the user’s eyes towards particular areas of your site and a designer can do this with graphics, lines, and colors. Visitors will form a judgment about your website and therefore, your business within seconds. Make sure that they have a clear path to follow, which leads nicely into usability.

Usability

Within the design and the technology of the website, you need to place content which is easy to consume for the user. Words, images, and icons should guide users through the website through clear navigation and compelling call-to-actions that establish your business as trustworthy and an authority in your field. The website’s usability or lack of it can and will prevent customers from making a purchase.

Influence

The next level up from usability is the influence of a website. This means that in addition to making the purchasing process convenient and clear, you also employ tactics to lead buyers through the sales journey. From providing information, comparisons, addressing concerns, reinforcing the benefits and guiding them towards a purchase. The purchase may not be immediate, but if the influence is effective, they will return at another time. Tactics may include a sincere and helpful tone or personalization, which builds trust and reassures the user. It’s not intended to be manipulative and should never be deceptive; you should understand the customer’s needs, what represents usability to them and talk directly to them.


Latest advances in wearable technology and whether that is good or bad for health

Category : Design , Mobile Apps , Technology

Wearable Technology is the latest trend in the fitness and healthcare industry. Everyone is interested in knowing more and more about the individual and family’s health. This change in the approach, lifestyle may be because of the internet, which is spreading the latest updates of industries like fire or due to the medical expenses that have increased in manifold during last few years.

The electronics designed give you information about your weight, blood pressure, sleep quality and issues, calorie intake to manage diet, oxygen levels, exposure to UV rays, sitting position, heart rate, diabetes control, continuous glucose monitors, medicine dosage, or medical aid needed are worn on body parts like arms, wrists, thighs etc. are known as wearable’s. This technology has opened a new world of information in bits understood by the user and not just the medical professionals.

In last five years, we have seen tremendous growth in the wearable technology. Wearable technology has a history of past few centuries, but the electronic aspect integrated from 2002 onward has changed the use from just wrist watches that show time to the Apple Watch that gives health updates.

The wearable technology is widely used in health, wellness, and medical fields. The smart wearable technology is constantly re-innovating with help of technological advancements like Cloud, Artificial Intelligence, Big Data, and Machine Learning. The market categories that this advance technology includes are smart watch, smart band, smart glasses, fitness devices, earphones, wearable cameras, activity trackers, and smart clothing

Companies that play a major role in innovating to introduce wearables to the market are Apple, Atlas, Adidas AG, Fitbit, Google, LG, Microsoft, Motorola, Nike, Samsung, Sony, Garmin, and Xiaomi.

There are many products but the few ones that will change the way to think and live are as under:

  1. Aira: It can guide the blind with the voice interface of this wearable that describes the path, its challenges, turns, cab, door position, events, decorations, climate, people the blind person comes across, restaurants, food choices, medical stores, traffic and weather information and every required piece of information with this wearable eyeglasses and a concierge-esque service incorporated.
  2. Cyrcadia Health’s iTBra: This smart bra that is able to keep track of breast health conditions and rhythms in the breast tissue with the inbuilt sensors to record and identify the breast cancer and other issues. Though the success rate of this wearable is 87%, at least it will help women to take breast checkups in case of any discrepancies found.
  3. D2™ Charlie aviator: Garmin International’s D2™ Charlie aviator watch will be used by the pilots of the United States Air Force, it has high-sensitivity WAAS GPS-enabled that incorporates global navigation capability, provides rich and colorful moving maps. It is back-up to the other navigation tools on the aircrafts.
  4. Google Smart Contact Lenses: This smart wearable will benefit the people who suffer from diabetes; this technology takes tears within a person’s eye to measure the present glucose level in a body.
  5. Proteus Discover: This is a wearable with ingestible sensors, which is a small patch sticker applied to the body. Proteus Digital Health provides details on a mobile device of this patch once activated. It works differently to unlock unusual health patterns, take accurate decisions on medication treatment and its effectiveness and even change of dose or eradicate medication. The patients and doctors both can access the data relating to hypertension, cholesterol, and diabetes.
  6. Smart Stop: This is a smart device developed by Chrono Therapeutics helps people to stop smoking with the embedded with sensors that will sense changes in the body and put into motion algorithms that sense that a person is craving for a cigarette and nicotine. It will then deliver medication to the person to truncate the craving.
  7. Tactix Charlie:  This GPS wearable by Garmin that combines specialized strategic operations with mapping-enhanced navigation, full-color TOPO mapping, and advanced fitness training features to monitor wrist-based heart rate, and advanced features that are built in and will help activities for any type of adventure.
  8. Quell Relief: It is the healthcare wearables with smart technology is like knee brace but differently engineered to give you the stability and relief that you expect out of a brace and the embedded sensors allow to gather and access information that can be accessed through an app. It is Bluetooth and iOS compatible. The device battery works to give you pain relief for over 40 hours continuously and then need to be charged.

The market research forecasts for the global smart wearable shows rise in CAGR at 40.8% between the years 2012 to 2018 and the global wearable technology market sales would raise to 245 million devices while the market size to reach US$ 25 billion by end of 2019. Research shows the smartwatches to rule the volumes of wearable sales. In near future “Hearables,” such as Apple Air Pods, and Glucose monitors will top the sales of wearables by 2022. The increasing number of manufacturers in electronic wearables is outcome of declining margins in Smartphones.

The innovation in wearable products, improve quality, precise prediction, real-time data, new data presentation, better display screen, data transfer to Smartphone, shrink in size of electronics and its reduced prices are the factors that are making technology benefits available and more reliable.

Devices that use technology for healthcare development will increase the average life expectancy with the alerts from wearables identifying problems, suggesting ailments check, and data transmission to the medical practitioners. Timely actions will help to save on medical expenses.

Interesting facts of innovation and market trend yet do not prove the electronic wearables safe for human wear. Any electronic device is prone to overheating, user data security, and bio-compatibility of the wearable has been a concern for quite some time.

The above-mentioned issues found in sub-standard products can be harmful to humans hence devices that match the quality criteria approved by the government can be used fearlessly. The user data has always been of great interest to the companies, manufacturers, and competitors but user awareness has compelled them to store but not sell this personal data. Battery and sensors can malfunction, if the wearable devices dropped frequently, battery is overcharged, exposed to water etc. that applies to every electronic device.

The devices that use Bluetooth and Wi-Fi are safe, as per the views presented by technological experts and medical professionals; majorly the radiation comes from the 3G/4G connected devices.

Whether it is general awareness or a trend any technology if utilized for betterment of mankind and adopted in right manner can work wonders.

Guest Blogger

Harsh Arora is a proud father of four rescued dogs and a leopard gecko. Besides being a full-time dog father, he is a freelance content writer/blogger and an educationist, with more than 6 years’ experience in the field of content writing.


How To Prepare Your SEO For The Holidays

How To Properly Prepare Your SEO For The Holiday Season

It feels like we’ve barely had the time to do any of the things that we have planned for this year, and another holiday season is already at our doorstep. While you have certainly already begun your own preparations for the period that is to come, the big question is, what have you been doing to ensure that your business drives as many customers as possible and makes the most sales? Specifically, what efforts have you put into your website, social media, and other channels, especially in terms of search engine optimization?

November is coming to its end, and it may be too late to make some big changes. As you are probably aware, SEO requires a certain period of time. So, if you have been planning for a huge search engine push during this season, you should stop and think a bit smaller. Because, the time for huge efforts has passed, but there is still a large number of things that you can do to attract enough people so that the holiday season doesn’t end up being a complete waste for your company. You’ll be facing a challenge, but you have to do what is in your power.

Update titles and product descriptions

Making sure that your product descriptions and titles are up to date with the holiday season is one of the most important steps that you need to take in order to make sure that you drive the desired traffic. The reason for this is because they directly affect click-through rates. You need to do more than just pack them with keywords so that search queries pick them up. You must also think about how they are going to work for the users themselves.

Think about the quality of what you write, be specific, and put the keywords where they fit naturally. Of course, this time you’ll think about more than just your regular audience. You will have to focus on titles and descriptions that target gift-shoppers. Let people who may not even have any idea what your product is about know all they should about it by presenting it as the perfect holiday gift.

Consider whether your server can handle the traffic spike

During the holiday season, it is pretty expected that all websites that play their SEO and marketing games right are going to get a whole lot of traffic. This means that it is very important to have that extra bandwidth that can handle the sudden rush of a whole lot of customers. This may not be something that you need to think about during the rest of the year, but right now it is crucial that your website can handle the traffic spike.

Therefore, you really need to have a web host that enables you to make quick changes. The package that you are using needs to be scalable, and you must make sure that your website doesn’t suffer any downtime, because if it does, you will lose a lot of customers, because of the fact that every minute matters.

Festivize your pages

Of course, according to experts at All Web Design, it is essential that your website, as well as all the other channels, have a properly optimized holiday theme. It is important that you avoid the pitfall that a lot of businesses oversee, and it is using a theme that is too big and takes way too long to load. The fact is simple – your website needs to load in no longer than three seconds. If it takes any longer, your bounce rate will significantly increase, and you will lose customers to your competition. You should also make sure that you implement some of the current web design trends that people love to see on websites.

Furthermore, don’t forget the fact that a whole lot of your users will be buying your products via their mobile devices. We live in the era of smartphones, where you simply cannot allow yourself to make your website’s UI and UX unfriendly for mobile users. So, the festive theme that you have chosen for your pages needs to be mobile-friendly as well. Mobile devices will have even more trouble loading heavy themes, so make sure that you test the holiday version of your website on various devices before you publish it. It needs to be as optimized and compressed as possible.

Evaluate and take notes for the next season

After all the effort that you’ve put into optimizing your website the best you can for the current holiday season, you should take notes on what worked well for your business, and what didn’t. Evaluate every aspect of your website’s performance during this period so that you can do even better next year.

All the data that you gather will be extremely useful for creating new strategies. Maybe this year you won’t be as prepared as you could have been, but at least you will learn how to significantly improve your approach for next time. After all, once you have certain aspects established, you can reuse them and improve them every other time that you end up needing them again.

The holiday season is just around the corner, so if you haven’t begun your preparations early on, there are some aspects regarding SEO that you are too late for. However, it doesn’t mean that there isn’t a whole bunch of other things that you can do to achieve some great results during this period. And, in the end, you need to take notes on what worked well, so that you can do it even better next year.

Guest Blogger: Nick Brown

Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.


Link Building Best Practices for 2018

Everything You Need to Know About Link Building in 2018

Though mobile might be king, people still rely heavily on search engines. Whether they type out their search, or they ask their voice assistant, people search for things all the time. Perhaps they want an answer to a question, check what times a place is open, or simply search for a service or company that they need at the moment. Google will give them results, and chances are they will be happy enough with the first, second, or third result.

J.R. Atkins helps with link building

If you are not in these top three, or worse, not on the first page at all, then you might as well not exist in the eyes of Google. The ranking is not entirely out of your control, either. You can take several meaningful steps to rank better in the eyes of Google, allowing you to gain more traffic from the search engine. One such step you will need to take is link building.

1.    What is Link Building?

Link building refers to guest posting. It means you either write content for another site or have an agency write that content for you. These articles, videos, and even infographics need to be unique, engaging and optimized for SEO. The more diverse your backlink profile, the stronger it will be. The only characteristic you need to look out for is the trust factor. Sites that have been blacklisted for using spam techniques by Google are not a good fit. Small bloggers to big-time news agencies, however, are.

2.    What is SEO?

SEO, or search engine optimization, refers to the steps you can take both on your own site and off-site (with link building) that will work towards improving your site’s ranking on search engines like Google.

J.R. Atkins helps with SEO

3.    How Do You Stay on Top of SEO?

With new updates to the algorithm every other week practically, it is important that you invest in ongoing SEO services. If you don’t, your good ranking can fall behind because of some change to the algorithm that you haven’t kept up with.

4.    What is the Difference Between White Hat and Black Hat?

The reason why your ranking will fluctuate is that Google changes what it looks for to help its rankings. Before, it used to be the number of backlinks. Now it is the quality. Google will also look at factors like site speed and security as well, so it is important to stay within their guidelines and be the shining example of the perfect site.

J.R. Atkins offers white hat SEO

5.    How Do You Link Build?

Link building, before you get too excited, is actually quite difficult. It is time-consuming and will require the use of several expensive applications in order to manage. If you do not have the resources to take this on, then it is much better to rely on professional link building services. That way you can benefit from experience and ongoing monitoring to ensure that your link building efforts stay within Google’s guidelines.

Link building will never go away, but it has become more difficult as time goes by. Quality articles, quality publishers, and an emphasis on manual outreach are all goals to live by. If you don’t have the tools or resources to do this yourself, hiring an agency to do them for you is your best bet.


Take the Lead with Latest Web Design Trends

Take the Lead with These Latest Web Design Trends

In today’s increasingly internet oriented market, a company’s website is one of their greatest assets. As such, it is well worth the effort and expense to get your web design up to scratch in order to see your sales and conversion rate climbing. The folks at DesignAdvisor have created an enlightening infographic which outlines 15 of the latest web design trends in 2018.

If you’re not entirely convinced of the major importance of web design, let’s take a look at some of the numbers. Statistics show that 75% of users make a judgment (either positive or negative) about a company’s credibility based on the appearance of their website and 94% of users will simply bounce away from a website if they don’t find the design attractive or inviting enough.

This infographic will help you pinpoint some areas which may need beefing up on your website. For example: How easy is it to navigate your webpage? Is your layout eye-catching? Are you providing engaging content? What is your website’s loading speed? Surveys have revealed that most users expect a page to load within two seconds, and even a one-second increase can cause a drop in sales of up to 27%.

You might be hesitant to invest vast amounts of time and money into your website, especially in the initial stages of your business’s development. However, according to research, for every $1 invested in improving user experience, you can expect up to a $100 in returns. It just might end up being the best investment you make.

The abundance of interesting facts complimented by colorful illustrations sprinkled throughout the infographic makes it easy to follow. Another prominent feature is the case study cameos which speak for themselves by highlighting how various well-known businesses benefited by improving specific aspects of their websites. See what insight you can gain from it and take the lead with some of these latest web design trends.

URL:https://designadvisor.net/blog/web-design-trends/

Best wishes, Josh Wardini.

 



4 Habits of Online Shoppers All Businesses Should Know

Think about how easy life would be if you could understand and accurately predict the exact thought process of your customer base. E-commerce, in its most basic guise, is a system of supply and demand. Understand this demand, and you’re perfectly positioned to give your customers what they want.

J.R. Atkins teaches about e commerceSadly, it’s impossible to do this. After all, we aren’t mind readers! But don’t fret – while knowing exactly what people are thinking isn’t plausible, there are ways to monitor trends. With the help of online e-commerce platforms, you can work out where potential profits are won and lost. Today, let’s take a look at four habits of online shoppers and learn how to exploit them to boost funds.

  1. Smartphone purchase

With the world constantly evolving, mobile platforms are becoming an increasingly important aspect of any user journey. Shockingly though, this is where most e-commerce businesses are losing ground.

A recent study from Invespcro would highlight this, with their results showing consumer satisfaction was at its lowest when it came to the ability to purchase through a smartphone. Wise online store owners would do well to optimize this aspect of their business, in order to boost user retention and provide a fluid, smooth journey.

  1. Social shopping

Social shopping plays a huge part in the way items are advertised in the 21st century. If you’re selling a product which the customer can tangibly hold in their hand (rather than a service), promoting it on a social media account will help garner attention.

Marketing Land provides a detailed guide on how to get the most out of Pinterest in this regard. This is a platform which is particularly suited to showing off your stock. Dedicate real care and attention towards making listings look as good as possible.

  1. One-click payment

Along the same lines as mobile optimization, consumers are looking for the easiest possible experience when it comes to the checkout process. This is epitomized by the one-click-and-done method which industry leaders like Amazon and eBay have introduced.

In order to implement this, you’ll need to create a system which allows users to have a dedicated account set up on your site. This won’t be too hard and can be achieved with the use of aforementioned platforms dedicated to managing your store.

  1. Brand ambassadors

People are more likely to trust a face than a name they don’t recognize If you’re a smaller enterprise, it’s worth keeping this in mind. While a name itself is enough to appeal when it comes to larger companies, you may need to think outside of the box if you’re a start-up.

Having a friendly, relatable human face at the forefront of your brand is a great way of doing this. Consumers find it easier to trust that which they can see. If they feel a “real person” is on the other end, they’re more likely to hand over their cash.

Have these online habits given you food for thought? Be sure to keep them in mind when running your business. They should make a huge difference.

Guest Blog by Kristine Collins


Archives

Categories