Category Archives: Taining

Dallas Aggie Business Luncheon

Sales Force AdvisorsThe Dallas Aggie Business Luncheon program this month is brought to us by Jim Chandler ’62 of Sales Force Advisors.

Jim has been helping companies and individuals improve their sales results for over 20 years in the Dallas area. The November program will focus on how we can achieve more results when we work with a small group of professionals. Some have Called this a Mastermind Group, others a networking group. Come see what Jim Chandler suggest for your own sales success.

Bring plenty of business cards for netwotking and please RSVP for space planning


Do you archive your Facebook data?

As I was updating some Facebook information it occurred to me to save a copy of my data. Yea I know, once I put it on Facebook they probably have some ownership stake too, but aside from that, I think it is a good idea to have a current back up copy of my data “just in case.” So here is the process:

  1. Log into Facebook
  2. Click on “Account” in the upper right hand corner of the screen
  3. Click on “Account Settings” from the drop down menu
  4. Click on “Download a copy of your Facebook Data”
  5. Re-Enter your Facebook Password
  6. Click on “Download Archive” and follow the remaining instructions


Dallas social media speaker J.R. Atkins tells how to archive your Facebook data

It will take a while for Facebook to create the Archive. They will send you an email to your primary email address on file with Facebook. When you receive that email, it will  contain a link. Click on the link and save your Facebook data to your computer.

You will probably want to do this on a regular basis depending on the amount and importance of your data. Good luck and let me know how it goes.

Dallas social media speaker J.R. Atkins reccommends down loading your Facebook data

Have you used “socialmention”?

Have you heard of or used socialmention yet? It’s kinda like a Google Alert but it searches within social mendia platforms for mentions of your “Key Phrase”. As they put it:

Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.”

Let me know how it works for you.

Dallas social media speaker J.R. Atkins recommends SocialMention

Does your website say “We are easy to communicate with?”

So many website are all about the company and selling vs. communicating effectively. In a perfect world you, the consumer, would be able to choose the communication channel that works for you. For example: At the top of the site or on the side you might see:

“What method of communication do you prefer?”

Or put another way,

“What’s important to you?”

Check out the following website for an attorney firm that says “I’m here because…” What a great way to engage with the visitor or consumer. (I added the yellow circles)

 Dallas social media speaker J.R. Atkins talks about The Ashmore Law Firm website

Let me know what you have seen as good ways to start the conversation through a website.

Facebook Fan Page introductions gets easier

Untill recently, if you’ve ever started a new Fan Page on Facebook, you know that you’re only method of promoting the page to your friends was through recommendations, usually at a low response rate because the recommendations were tucked away in the corner of the Facebook sidebar.

Facebook has introduced a new way to recommend your Page to your friends so that they’ll appear as notifications in Facebook and, depending on the user’s settings, in email, Inside Facebook reports. Users will now be able to click through to the page via the notification and Like it, though there’s no functionality allowing them to act on it from the notification box itself as there is with friend requests.

To learn more, go to the Facebook Help Center and search for “Recommending Places”

Dallas social media speaker J.R. Atkins recommends Facebook Fan Page Introductions

What’s Your LinkedIn # and Who Cares?

Have you seen anyone post what number they are on LinkedIn? Here is how you find out.

  • Dallas social Media Speaker J.R. Atkins tells how to find your LinkedIn numberLog into LinkedIn
  • Go to your profile
  • As you hover your mouse pointer over the word “profile” (in the LinkedIn tool bar across the top of the page) you will see 2 options, “Edit Profile” and “View profile.”
  • Click on view profile.
  • Now look in the URL address field on your browser. You will see a number like, 5,238,918 imbedded  int the address.
  • That is your LinkedIn number. It was automatically assigned to you when you set up your LinkedIn account.


Now that you know your LinkedIn number, so what? Who cares? I’m sure you care but most other people probably don’t find it interesting.

Dallas Social Media Speaker J.R. Atkins suggest LinkedInWhat really matters is what you do with LinkedIn. Here are a few tips

  1. Make sure your profile is complete and then some.
  2. Post Daily or weekly depending on your purpose.
  3. Add a power point or key note presentation of something interesting to the Slide Share App
  4. Consider connecting your LinkedIn account to other online tools such as Twitter, Foursquare, Your Blog, and post a link on your website.
  5. Participate in Groups: what I mean is to get into the conversation, post questions and comments and be relevant and interesting with your content.

Once you set up a Social Media tool such as LinkedIn, the next task is to make it work for you. I hope these tips help you reach your communication goals.


How do I keep up with Social Media content?

Dallas Social Media speaker J.R. Atkins address How do I keep up with Social Media content?While speaking to a group in Southlake Texas yesterday, I was asked about how to keep up with social media “traffic”. Shelley Ruddick, VP at Bank of the West, is a one woman social media department. She is charged with leading the organization on social media as well as keeping in compliance with banking regulations. How can Shelly and others keep up with social media?

Let’s take a look at how Gatorade is addressing this challenge. The PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing.

Dallas Social Media Speaker J.R. Atkins is a fan of GatoradeThe company created the “Gatorade Mission Control Center” inside of their Chicago headquarters. This room sits in the middle of the marketing department and could be described as a war room for monitoring the brand in real-time across social media. The room features six big monitors with five seats for Gatorade’s marketing team to track a number of data sources and custom built dashboards. *

What could you do with a dedicated work place with one computer and two monitors? Just getting organized and having the right tools can decrease anxiety and increase effectiveness. As your social media presence and traffic improves, you may need to hire someone to do this full time. Here are a few tools that will help:

The Unilyzer – This is an inexpensive Dash Board that will help you monitor your Social Media The Unilyzer is used by Dallas Social Media speaker J.R. Atkinsactivity such as Facebook, Twitter, LinkedIn, YouTube and more.

HootSuite or TweetDeck – Either one of these free tools will allow you send and receive content from one place. You can combine your social media content into one place then divide it by topic so you can monitor and make sense of what is being said about your brand. You can also post or publish from one place to multiple sources, thus simplifying your job.

I hope this example and these resources will help you and your organization improve the value of your brand in the social media space.

• Source: “Inside Gatorade’s Social Media Command Center,”, June 15, 2010

Is Facebook Main Stream yet?

Dallas Social Media Speaker J.R. Atkins sees Facebook as mainstreamWhen I am asked to speak on Social Media, such as my talk “The Big 5 of Social Media” and talk about how main stream Facebook has become. I tell business leaders that if they do not have a Fan Page on Facebook, it’s like not having a free one page add in the Yellow Pages of the past.

Now, the Cameron County District Attorney in Brownsville, Texas is using Facebook to help pick jury members. This is confirmation of how Facebook has become a common communication tool. So, if your not on Facebook, you are missing out on a current and effective communication method.

Please see the following article for the rest of the story on the Cameron County District Attorney use of Facebook and let me know what you think.

Texas County to Use Facebook to Help Pick Jurors

Published : Monday, 17 Jan 2011, 5:54 PM CST


HOUSTON – Most people use social media for just that — the social part. But websites like Facebook gather personal information that is very attractive to many. Now, the Cameron County District Attorney in the Brownsville area will use Facebook to help pick a jury.

Because attorneys for sides in a trial can strike jurors, every bit of data helps the decision making process. So when you think of Facebook as a massive source of personal information… you start to get an idea of its value.

Defense attorney and FOX 26 legal analyst Chris Tritico has been using social media for years, “Facebook and MySpace… any of these pages, we’ll look at it as an investigative tool to get background on witnesses and other people.”

We had Tritico look at the pages of random people on Facebook. Many had their pages open for everyone to see. It didn’t take Tritico long to start forming an opinion, “The most important thing to me on this page is religious views… outgrew fairy tales decades ago.” I asked him, “What does that tell you though?” Tritico replied “That tells me a whole lot about this individual in his views and it says he’s a party member of the Socialist party that tells me that he’s really if you’re looking from just a conservative liberal point, I’m going to put this guy more… in a criminal defense case… on the defensive side of issues.”

Tritico will also browse photos that can indicate if the person has a family, travels a lot or attends a lot of parties. Even favorite music and movies can help fill in the blanks, “I’d want to know what caused him to list these on his page. That just tells you something about his insight. Once you get him talking about how he feels about things you move that into the legal field.”

I asked the veteran attorney if he could seat a jury just by using Facebook and he did not hesitate, “Absolutely. I can get enough information off Facebook pages to ask the questions I need to ask of each individual juror… to find the information I need. I’ve already gotten in my head what I want to ask. Facebook just gives me some background questions that allows me to open them up and talk to me some more to find out more about them.”

With over 500 million users worldwide, Facebook has a lot of information on hand. As an added bonus, for those who want that information — it’s free.

Original Story:

Changes with LinkedIn Premium accounts

Dallas Social Media Speaker J.R. Atkins address LinkedIn changesLinkedIn is shifting some functionality from their free accounts to paid accounts. Here is their announcement:

Message to LinkedIn Premium Members
Viewing full names for 3rd Degree & Group Connections

Dear Premium Member,

We wanted to let you know about a change that was recently made to the way names are displayed for certain profiles on LinkedIn. As an existing Premium member this change doesn’t affect you, however we wanted to provide you with some information just in case you have any questions.

What has changed?
3rd Degree & Group connections found from keyword search (e.g., ‘sales director’) are now only displayed with first name only. Previously, these profiles were displayed with full names for everyone to see.

How does this affect me?
It doesn’t. Because you joined LinkedIn Premium prior to this change, you’ll continue to see full names for these profiles with your current Premium Account.

How long will I continue to see full names for these profiles?
You’ll see full names for these profiles for as long as your current Premium Account is active. However, if you cancel your Premium Account this feature will no longer be available to you, as this is now only available with specific account types. To get this ability back you’ll need to purchase an Executive, Talent Finder, or Pro account – which start at $99.95 per month.

We hope this information helps. If you have any questions please let us know.

Thank you for subscribing to LinkedIn Premium.

The LinkedIn Team

Are you following, on Twitter, all of your LinkedIn connections?

Dallas Social Media J.R. Atkins uses TwitterSince LinkedIn and Twitter have an alliance or partnership, the two Social Media networks are well integrated. You might notice that many people on LinkedIn also have their Twitter user name listed on their profile. If you do not, go to LinkedIn, click on Profile, chose Edit Profile, and you will see Twitter between Websites and Public Profile. Click on edit and add your Twitter user name. Also, if you have not personalized your Public Profile you can do that here as well.

Now that you have your twitter account connected to your LinkedIn account, open another window, go to Twitter and sign in. Go to Settings, click on Find People, click on Find Friends, and click on LinkedIn. This will automatically go to LinkedIn and find all of the shared connections between the two applications labeled All connections on Twitter and give you a number of connections, for example (132).

Dallas Social Media Speaker J.R. Atkins uses LinkedInYou will see who you are already following on Twitter as well as those who you are not following. Click on the follow button to the right of each persons name to follow them on Twitter. You will need to go one by one, page by page, till you reach the end of the list. This makes for a good activity while watching TV.

Warning: Do not follow more than 999 new people per day or Twitter will lock down your account. If this ever happens to you go to Twitter Help, beg for forgiveness and wait a few days from them to reactivate your account.