A Few Good Reminders from “Content Rules”

As I am reading “Content Rules” by Ann Handley & C.C. Chapman, I found the following content worth sharing. (Paraphrased)

“Specifically, creating content as a cornerstone of your marketing can:

• Attract Customers
• Educate your buyers
• Overcome resistance
• Establish credibility
• Tell your story
• Build Buzz
• Build community
• Inspire impulse buying”

Not bad for writing a few post on LinkedIn, Facebook, Twitter, Google+, or your blog.