Zig Ziglar Taught Me about Storytelling, Now There Is Science

Zig Ziglar Taught Me about Storytelling, Now There Is Science

Author, Speaker & Consultant J.R. Atkins beleives in the power of storytelling.Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.

“Until recently we’ve only been able to speculate about story’s persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence”

Read the full article from Co-Create

 


About Author

jratkins

As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Archives

Categories

%d bloggers like this: