Why is everyone Hyping Video?

Why is everyone Hyping Video?

Because if a picture is worth 1000 words, a video is worth 100,000 or 1,000,000 words. It’s the next best thing to being there. If you are fond of saying “when people meet with me they buy” or when someone understands what we do, they buy, or give, or join us … then video communication is for you.

J.R. Atkins, Author, Speaker, Consultant, Something Different CompaniesThe least expensive and quickest way to share video is to shoot and post from your smart phone. You can do this by using your phone’s camera and mobile apps to share such as Facebook, YouTube, Twitter, LinkedIn, Google Plus and others.

You can also use specialized apps such as Vine, Social Cam, Tout, DigiSocial, and Viddy to capture and post short video segments. Yet, the stalwarts of video sharing are YouTube, Vimeo, your website, and your blog.

Short videos, about 60 seconds, generate interest and are easy to share if they are entertaining, informative or news worthy. Long videos, about 2 minutes to 20 minutes, are great for “how to” help. This is how my son and I learned how to change the oil on his motorcycle.

To get the word out, I recommend companies use email and social media to provide a link back to their video content. It also helps to explain the video in the email or social media post so the person gets the message even if they do not watch your video.

Good luck using video. I look forward to hearing how you are using video to generate results.

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About Author

jratkins

As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.

2 Comments

jratkins

May 5, 2013 at 2:17 pm

Fox news had a story on why a video goes viral:
http://video.foxnews.com/v/2346686314001/what-makes-a-video-go-viral/?playlist_id=1621774019001

Ashley Denton

May 5, 2013 at 2:19 pm

Watched your video about being interesting in Social Media and it was very insightful! 🙂
I’m reviewing for my final in my Digital Online Media class and I am coming across some good content:

Article about Pure Digital Technology trying to merge disposable and digital cameras and their downfalls. Also includes information about the Flip camera that allows straight uploads to youtube. The struggle for their technologies to be “good enough” while affordable and keeping up with changing technology. :
http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough?currentPage=all

Article about increasing book sales through Amazon’s reccomendations. An old book outsold a newer book with a more famous author due to recommendations!:
http://www.wired.com/wired/archive/12.10/tail.html

Examples of business models using freeconomics:
http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=1

The importance of Legacy over Currency:
http://gary.tumblr.com/post/78887853/legacy-is-greater-than-currency

Personal Branding:
http://www.fastcompany.com/1823437/mastering-uncomfortable-art-personal-branding

I would definitely recommend this documentary about remixing, Web 2.0, and the struggle with copyright laws.
http://www.nfb.ca/film/rip_a_remix_manifesto/

Skills the 2022 PR should have:
http://www.arikhanson.com/2012/06/12/10-skills-the-pr-pro-of-2022-must-have/

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