What events will lead you to more business?

What events will lead you to more business?

What events will lead you to more business?

Events are a great way to meet prospective clients, vendors and partners, but how do you identify the right events to grow your business? Here are few thoughts to consider and I welcome your feedback:

  1. If the group meets weekly with little change in attendance, skip it!
  2. Look for groups with some kind of educational component like speakers and workshops that will help you think outside your own beliefs and grow.
  3. If group has requirements like 7 visits, 7 guest, and 7 one-on-one meetings just to join, skip it. They are more interested in meeting then getting results.
  4. Look for groups that gather around new trends and ideas. These usually collect people that are on the go and �on the grow.
  5. If the group is “just for networking”, skip it. It is short sighted and non-sustainable in the long run.
  6. Look for the value exchange: what value do you bring and what value is given to you. As long as there is a good value exchange, it makes since to attend. When the value declines, find another event to attend.
  7. My favorite events are: at unique locations, with new people, with smart people, people on the go, well educated people, good communicators and those who are creating new business. Oh yea, they usually have money or about to have money. The Ritz Carlton is one of my favorite places.

Each month, I list events that I am attending on my Website, LinkedIn, Facebook, Twitter and MeetUp. Here are a few monthly events I attend:

Dallas Social Media Speaker J.R. AtkinsSMB Social Media Happy Hour – Monthly event, changing locations, small intimate conversation about social media for business growth  Sponsor: JR. Atkins & Something Different Companies. Last Tuesday at the Ritz  Monthly event, on the Patio at the Ritz, M&A oriented, finance, law, start up’s and more  Sponsor: John Willding, Corporate and Securities Partner at Strasburger & Price, LLP

Dallas Social Media Speaker J.R. Atkins likes the Social Media Club of DallasSocial Media Club of Dallas – Monthly event, location varies, covers anything and everything social media and related.  Sponsor, Social Media Club of Dallas

Tower Club – Anytime I can attend an event at the Tower Club, I know it will be a quality function. I’m not a member, (yet) but I keep my eye open for events that welcome guest. The Tower Club

Chambers � I scan the local chamber websites for unique, high quality events with good speakers. Watch out for the early morning groups as they can be small and limit your exposure. The Dallas Regional Chamber

Dallas Social Media Speaker J.R. Atkins likes the Dallas Regional Chamber$100 Events – If it cost close to $100 for a full day event, you are usually going to meet people committed to their craft and on the go. If you only attend $25 events, you may be limiting yourself.

What have I over looked? Please share your thoughts so we can all get better.


About Author

jratkins

As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.

1 Comment

Fausto Robeson

March 12, 2011 at 9:53 pm

Great information in this entry I’ll bookmark so that I could share with friends.

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