What do you think of the New JC Penny or JCP?

What do you think of the New JC Penny or JCP?

I have been an observer of retail brands since my grandfather, A.R. Stark, taught me how to shop as a child. Then Stanly Marcus really got me interested as a student at Texas A&M under Dr. Leonard Berry at the Center for Retail Studies. As JC Penny undergoes a major brand change by former Apple Exec. Ron Johnson, I’m excited to see how it will turn out. Will the market respond positively? I look forward to your comments as well.

Marketing consultant J.R. Atkins comments on the new JC PennyThe new JCP catalog is much thinner and is a monthly publication.

Marketing consultant J.R. Atkins comments on the new JC Penny logo

Notice the new logo

 

Why is JCP changing their pricing strategy…Marketing Consultant J.R. Atkins ask Why is JCP changing their pricing strategy

 

Red, White & Blue color coding for the pricing strategy. No more “always on sale” at JCP.

Marketing Consultant J.R. Atkins shows Red, White & Blue color coding for the pricing strategy.

 

 

 

 

 

 

 

A sample of the Red “Everyday” pricingA sample of the Red “Everyday” pricing by Marketing consultant J.R. Atkins

 

 

Shop by Texting

 

 

 

 

 

 

 

           Shop with a QR code.

 

 

 

 

 

 

 

 

Monthly content targeted towards events like the Super Bowl and the Oscars.

Monthly content targeted towards events like the Super Bowl  sayas Marketing consultant J.R. AtkinsMonthly content targeted towards events like the Oscars says Marketing consultant J.R. Atkins

 


About Author

jratkins

As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.

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