What college degree relates to Social Media & Why we need Social Media
Category : Social Media
As a Social Media speaker and consultant I am very interested in what is going on in the college environment that relates to Social Media. What “college”, in a University setting, is teaching the concepts for a Social Media Professional of the future? Is it a business course teaching marketing or customer service? Might you find this material in the college of Liberal Arts such as graphic design or new media?
During a recent visit to Southern Methodist University I found a most engaging and eager group of students studying Social Media in the Meadows School of Liberal Arts, Corporate Communication and Public Affairs (CCPA) program. Professor Nina Flournoy, Senior Lecturer in the program, invited me to share some real world experience with her class. We barely scratched the surface of “The Big 5 of Social Media” before we were out of time.
Would you like to know their most pressing question? It’s one I face every day as I visit with company leaders about how to use Social Media. Each student has been tasked with working with a local company or organization to implement social media tools. It seems that many of the targeted organizations are asking “Why do I need to do this?” This leaves me and my student colleagues scratching our heads and thinking to ourselves “why wouldn’t you use Social Media? Don’t you get it?”
Here are a few ideas to consider when we are faced with the big “why” question.
First, I refer the unaware and uninformed to Erik Qualman’s video called the “The Social Media Revolution”. In about 5 minutes, Eric gives an overview of statistics and Social Media trends that lead the viewer to an “Ah Ha” moment if they are open minded.
Second, I explain to my audience that Social Media, in its simplest form, is a communication tool or channel. Just like you have a phone to receive phone calls, you need Facebook, LinkedIn, Twitter a Blog, … to receive messages and communicate with current and prospective customers.
The third and final reason I share with those seeking Social Media understanding, is to use Social Media for what they will become. “What? “they may say, “I did not know I or my company, was ‘becoming’ anything” As John Compton, CEO of PepsiCo Foods recently said, and I paraphrase, “We us all forms of communication including social media to listen and grow as a company. We listen to stakeholders and stockholders, employees and employers, customers and constituents to transform PepsiCo into a new and better company.” PepsiCo is “becoming” a new and better organization every day and so should we.
Please share with me your thoughts and ideas about how best to introduce Social Media to someone who “doesn’t get it yet.” What are your stories? What are your questions? Let’s use this blog a tool for learning, sharing and becoming something better.