The apps that get featured on the iOS App Store – by Dave Addey
I saw this article on what Apps get featured on the App Store and thought others would like to see the great research and charts that Dave Addey compiled. Here is an excerpt, click on the lick to see it all. Thanks Dave!
Over the past few months, I’ve been researching the kinds of apps that get featured on the iTunes App Store home page for different countries around the world. Here are my initial findings.
In this article, you’ll spot certain bits of text highlighted in yellow. Clicking or tapping on these will display extra information about the methodology I’ve used in the reports. You’ll also see bits of text highlighted in blue. These automatically change the relevant graph to show the data referred to by the highlighted text.
Important note: I’ve only been looking at the kinds of apps that get featured on the store. This isn’t an assessment of how many copies of each app are sold, or how much money apps make, or how many apps there are on the store. It’s just about the apps that are editorially selected for feature on the Store’s home page by the App Store editorial team.
Games vs non-games
One of the most notable things about the Store is just how many games get featured. Only 16.8% of the apps on the Store are games, and yet they make up about half of the apps featured on App Store home pages worldwide.
The graph below shows the percentage of unique app features that are / are not games , compared against the percentage of apps on the Store that are / are not games . You can view the results for different stores and different device types using the two drop-down menus in the graph’s title.
The highest percentage overall is in the Republic of Korea, where a whopping 64.4% of features on iPhone are for games. The lowest is the Austria / Germany Store, with only 36.3% on iPhone, although that’s still more than double the proportion of apps on the store overall. One thing’s for sure – games are special.