Creating Graphics for Business Growth by J.R. Atkins MBA

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Creating Graphics for Business Growth by J.R. Atkins MBA

As someone delivering Social Media, Websites and Online Marketing, I find myself in need of creative graphics on a regular basis and I have found some resources you might what to check out.

1. JRA Visme ProjectVisme: Think of Visme as a perfect marriage between Microsoft PowerPoint and Adobe InDesign; ease of use meets professional design. Their clean graphic website will walk you through the three easy steps to create your first graphic image and includes a nice short video to help you get started. Use the Visme tool set to create:

  • Infographics
  • Presentations
  • Charts & Graphs
  • Web Banners
  • Animations
  • And more

The free version allows you to create 3 projects and is a great way to check it out. If you like it and want to upgrade, the Standard Plan is $4.50 per month and the Complete Plan is $14.25 per month, no too much when you consider the competition.  I’m hoping they will preformatted projects for cover images for Facebook, LinkedIn, Twitter and Google+ as I am tasked to create these often. Below is a sample project I created in less than five minutes. Let me know how Visme works for you.

2. Fivver: If you are more into outsources than “DYI” then check out Fivver. You hire someone to do you graphic for you at very low prices, like $5.00. The prices goes up as you add requirements but you still can get graphics delivered in a few days for less than $50.00. Again, not to bad when you consider other alternatives. Here is a recent example from Fivver that ran me $5.00 and took 4 days to complete.

Social Mead posting by J.R. Atkins 

 

3. Design Class: Most class work in design requires the student to create projects for real companies. Most will have a digital portfolio to show you how their skills and talents are developing. Why not let your brand benefit from the bright minds of tomorrow’s professional designers. Just Google “InDesign Classes” in your area then contact the instructor about student projects with your organization.

This example Portfolio is from Ashley Denton at Texas State, San Marcos, TX

 Ashley Denton recommended by J.R. Atkins

Events Worth Considering

Travel with J.R. Atkins to Holy sites

 


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Elements of a Good Facebook Graphic

I have been recommending Info-Graphics and Professional Graphics to my clients and this one from “The Bean Cast” is a great example.Bob Norpp

  • Note the “interesting graphic” with color and images that “pop” and get your attention.
  • See the company logo
  • The picture of Bob Norpp the Bean Cast Host
  • The easy to read name “Bean Cast”
  • The Brand explained “marketing podcast.

These are all components of a good graphic you might post on social media.

 

Let me know if you are using graphic images to attract more attention on your social media sites.


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The Value of Continuing Education by J.R. Atkins

If you consider yourself even somewhat successful in life, then you probably have an appreciation for continuing education. It does not matter if your education was attained in an artisan fashion through an apprenticeship program or if you hold a PhD from a prestigious university. Once we reach a level of skill and knowledge and begin to apply it, we find there is more to know. Some professions require CE units to continue one’s eligibility to practice their craft. For the rest of us, we are left to find our own way.

As I reflect on the past few years of growth and continuing education, I find that I receive this education in the follow ways:

  1. J.R. Atkins likes Duct Tape SellingConversations – With people with different perspectives, different backgrounds and life experiences, and often smarter than me. The DFW World Affairs Council is a good place for this.
  2. Books – Both fiction and non-fiction, especially about growing companies, new technology, and suspense thrillers. Two recent reads are Duct Tape Selling and Tribal Leadership.
  3. Workshops – Anything from a 30 minute Webinar to a full day with an expert, often about new products or businesses, such as my client, Financial Halo and their Prescriptions at Cost Program.
  4. Conferences – South by Southwest interactive (SXSWi) is one of my favorites, but I also attend world affairs related conferences such as “Walking with Palestinian Christians” in Tipp City Ohio.
  5. Structured Course Work – Self-study or guided by an expert such as the Academy for Spiritual Formation a 2 year course that meets each quarter for a week at a retreat center.

 

I also see a trend in the types and topics of continuing education:Prescription Medications at cost

  1. Industry Knowledge – skills, regulations, new developments
  2. Self-Improvement – Being vs. Doing
  3. Skill Development – WordPress, Public Speaking, Patience, Writing
  4. Spiritual Development – Prayer, Giving, Mission work
  5. Financial Development – Reducing expenses and increasing wealthJ.R Atkins needs your suppot to attend the Academy
  6. Management – New trends, Leading Projects, Online Management Tools
  7. Leadership – Beyond setting an example and motivating to help people attain their potential

 

As for frequency, I usually attend at least on big conference each year where I travel away from my local area and spend 2-5 days in a hotel thinking, learning, writing, planning and growing.

What about you? What kind of continuing education do you attend and how often? What would you say is the best source of development for you? I’d appreciate you sharing your experience and ideas on the blog so others can see, but any communication method that is good for you is good for me.

P.S. Note that I have two locations now:

North Texas Location: 8745 Gary Burns Dr # 160-210, Frisco, TX 75034J.R. & Stacey Lead a Ministry now

Central Texas Location: 1105 Bridge St, Gatesville, TX 76528

And my wife and I have started a ministry for spiritual growth called Something Different Ministries.

Events worth considering

 


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Why did the Publicis-Omnicom Merger Die?

According to Wikipedia, here is a list of the 10 largest Ad agencies as of July 2013

  1. WPP GroupLondon $15.6 billion
  2. Omnicom GroupNew York City $14.3 billion
  3. Publicis GroupeParis $7.7 billion
  4. Interpublic GroupNew York City $6.693 billion
  5. DentsuTokyo $3.1 billion
  6. HavasSuresnes, France 1.77 billion euros
  7. Hakuhodo DY HoldingsTokyo 1.2 trillion yen
  8. MerkleLanham, Maryland, $300 million
  9. Global Experience Specialists, subsidiary of Viad, $249.3 million
  10. Epsilon, subsidiary of Alliance Data

 

What would cause the #2 and #3 to want to merge? To take on #1? What would cause them to back out of the merger? It’s been long enough since the the decision to Not merge was made that many arm chair executives are weighing in on the reasons why and why not. If you did not see the Ad Age article I have include the Link and the first part of the article below.

Ad Week Article

It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was quick to say that it could belong to the Omnicom chief. That “joke,” as Lévy later called it, led to a proposal to combine advertising’s second- and third-largest players to create a $24 billion colossus to unseat leader WPP, creating unprecedented industry scale.

Nine months and nearly $100 million in professional fees later, no one’s laughing at the punch line now delivered by two of the industry’s top executives, who killed their history-making merger Thursday.

It’s not just about losing face after a highly publicized effort to reshape the advertising landscape. The ease with which the two are walking away from the deal begs the question of the very rationale supporting its initial concept. Both parties now call the transaction an “opportunity,” not a “necessity.” Nonetheless, during the process each side revealed a weakness in praising the other’s strength: for Omnicom, it was Publicis’ digital resources and for Publicis, Omnicom’s creative assets. Officially, the complexities in attaining U.K. tax domicile and regulatory approvals, and subsequent transaction closing delays, are blamed for the deal’s collapse. But insiders insist the lack of consensus about management structure and top personnel decisions are the real reason, something even Omnicom’s Wren hints at.


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basic business videos

VidMill – Quality Biz Videos and Amazing Prices

Check out these cool business videos at very reasonable prices from VidMill. Hers is the video VidMill created for Something Different Companies.

VidMill offers 3 price levels to help small businesses generate results with video: $299, $399, & $649

VidMill recommended by J.R. Atkins of Something Different Companies

 

 

 

 

 

 

 

 

Once you get your VidMill video produced, let Something Different Companies help you promote it via your Website, Social Media, Email Marketing or other methods.


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Facebook Ad’s for “Likes” Do Not Work?

Check out this video by Derek Muller of the Veritasium on why Facebook Ads for Likes do not work. He’s a science guy and most of his content is science related. But on this one, he applies his scientific approach to the Facebook Ad Model to see how it works or doesn’t.

 


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J.R. Atkins, thinking inside the box

Box Thinking: Inside or Outside?

J.R. Atkins, thinking inside the box“Thinking outside the box” is such an over-used term yet I still hear it used to describe looking at life, a systems, a product, a problem or an issue in a new or different way. But, to think outside the box, don’t you need to understand what is in the box? Check out the list below and see if you can think of additional material that should be in or outside the box.

“Inside the Box”

  1. Current Methods & Procedures
  2. Current Customers & Prospects
  3. Current Employees & Recruits
  4. Current Products & Services
  5. Current Information & News Sources
  6. Current Ways of Thinking & Communicating
  7. Current Locations & Resources
  8. Current Culture “The way we do things”

J.R. Atkins thinking outside the box“Outside the Box”

  1. Any New Approach, Order or Method
  2. Any New View or Perspective
  3. Any New Way of Thinking
  4. The Opposite of the “Inside the Box” Thinking

 

For one to be good at creating, innovating, inventing, developing… you must be able to suspend your current beliefs long enough to see the world in a new way. In Seth Godin’s recent book “The Icarus Deception” he writes of the balance between our comfort zone and safety zone and how we must get comfortable with new realities or our new safety zone. He goes on to say that success in the new era goes to those that “create ideas that spread and connect the disconnected.” J.R. Atkins recommends The Icarus Deception

As we enter 2014 my hope for you is that you are able to create remarkable results with remarkable ease. Perhaps you can think outside the box to new highs in your career by looking at what is already in the box.

Events Worth considering

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“The Evolution of Social Business: Six Stages of Social Business Transformation.”

Charlene Li founder of Altimeter GroupCharlene Li and her staff at Altimeter Group host an annual Social Business Survey. See the entire post at her Blog. Top findings include:

  • Most organizations are “intermediate,” with only 17% self-described as “strategic” in the execution of their social strategies.
  • 78% of companies have a dedicated social media team, at the division, corporate or both levels — only 22% of companies do not have a dedicated team.
  • Companies are committing more headcount to social media across all sizes of organizations. The biggest jump is for companies with more than 100,000 employees, which now report an average of 49 full-time employees supporting social media, compared to 20 in 2010.
  • 85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.

How does this fit with your business? Call or email J.R. Atkins today of you would additional insights on how to improve your social media. 214-707-1705, JRatkins@SomethingDifferentCompanies.com

 


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Social Media: The Game Changer

This article was originaly posted by  Cassie Jasso at USC Annenberg TV News
Wednesday, November 9, 2011 | 1:04 p.m. PST

Dallas Social Media speaker J.R. Atkins on Social Media is a Game ChangerIt’s a well known fact. The world of journalism is changing, especially the ways in which we find stories and publish them.

Social media such as Facebook and Twitter have unlimited power. Twitter is now a source for breaking news stories and the most immediate way to report what’s going on. In most cases, celebrities and government officials make public statements via Twitter. Facebook has the capability to create a community of individuals who have never met but believe in the same cause. Take the Egyptian protests for example. Most of the credible news organizations, such as CNN and the BBC, used Facebook and Twitter to report what was going on in the action that they personally couldn’t reach.

Here at ATVN, we use social media to promote the great work we produce. Every story that is published online is also published on Facebook and Twitter, where people who don’t follow ATVN regularly can see our work.

As a producer, I use social media to find stories and keep up with the day. Twitter is a great way to get a consistant live stream of information and updates. But Twitter’s use doesn’t end there. We can see what is “trending,” which tells me what topics are most important to the general population. However I haven’t found it to be the most useful in searching for interviews. Since Twitter is constantly updating, only people on Twitter see the tweet and those who aren’t may never see it. And that’s when Facebook comes into play.

Facebook is a great resource to find interviews. Since the newsfeed doesn’t push down all previous posts, Facebook friends are able to see your post for hours. Not to mention, the new feature of recieving notifications when your friends change their status is also helpful because not only will they find it in their newsfeed, but they see it in their notifications as well.

Facebook is also easier to get public opinion because users can comment on posts and interact with other users. The “Like” button couldn’t be more helpful in knowing a subject’s general popularity. As the producer, knowing what is more important to my viewers and the public decides the arrangement of the rundown and allotment of time.

But there’s a catch. Since the world has become so immediate, we can’t get button happy and publish information that isn’t confirmed or accurate. It’s important for journalists to first and formost remember their role: we are here to act as society’s watch dog and accurately report stories.


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