So many website are all about the company and selling vs. communicating effectively. In a perfect world you, the consumer, would be able to choose the communication channel that works for you. For example: At the top of the site or on the side you might see:
“What method of communication do you prefer?”
Or put another way,
“What’s important to you?”
Check out the following website for an attorney firm that says “I’m here because…” What a great way to engage with the visitor or consumer. (I added the yellow circles)
Let me know what you have seen as good ways to start the conversation through a website.