If you too would like some insight into how data mining and large data sets are affecting you, even if you don’t know it, then check out these two resources:
- The ‘Big Data’ Revolution: How Number Crunchers Can Predict Our Lives from NPR
- And the book Big data: A Revolution That will Transform How We Live, Work and Think by Viktor Mayer-Schonberger & Kenneth Cukier
As I travel to SXSWi this weekend, Big Data trends and tools will be one of the topics I will be investigating. Stay Tuned for updates from Austin.
“The example comes from Charles Duhigg, who’s a reporter at The New York Times, and he’s the one who uncovered the story. What Target was doing was they were trying to find out what customers were likely to be pregnant or not. So what they were able to do was to look at all the different things that couples were buying prior to the pregnancy — such as vitamins at one point, unscented lotion at another point, lots of hand towels at another point — and with that, make a prediction, score the likelihood that this person was pregnant, so that they could then send coupons to the people involved… there might be a coupon for a stroller or for diapers …