Facts about Content Marketing That Every Business Owner Should Know

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Facts about Content Marketing That Every Business Owner Should Know

J.R. Atkins content marketingContent marketing grows in popularity with each year. But what is it, a working technology or another trend that will soon come to naught? To competently answer this question, let’s dig deeper along with Lucy Adams.

Let’s face it: content marketing is not suitable for everyone and requires time (up to a few years!) to give results. Like any other trend, content marketing is surrounded by myths and omissions. To confidently decide whether to invest in this tool, let’s consider the facts that we already know about content marketing.

#1 Content Marketing Strategy Should Be Documented

According to Content Marketing Institute, about 42% of companies in b2b operate according to the pre-written content strategy.

On average, successful companies use 15 tools while inefficient – no more than 10. Successful companies allocate about 40% of their budget on content marketing while inefficient – about 15%.

#2 Content Director Will Soon Become One of the Most Demanding Professions in Marketing

More and more top managers will treat content marketing as a necessary tool requiring marketing costs. This means that companies will need not only favorable climate and corporate culture but also responsible managers to create and implement content strategies. Companies that do not assign responsibility for the creation and distribution of content to special people or units will lose the battle!

#3 Content Marketing Attracts More Customers at a Lower Cost

According to polls, in about 60% of cases, content marketing increases both the quantity and quality of incoming potential customers. Moreover, the price per 1 client reduces by 38%! In other words, good content marketing has a tangible commercial effect, increasing the flow of customers and reducing the price of a single lead.

J.R. Atkins contenet marketing model#4 Large Information Articles, Videos, and White Papers Have the Greatest Return on Investment from All Content Marketing Tools

According to a study conducted by copypress.com, the three greatest tools in terms of ROI are feature articles, video materials, and white papers (manuals, reviews, and mini-books that help to choose this or that product or solution).

In conditions of time and budget shortage, you can start your content marketing strategy with posting the materials that give the maximum effect and require minimum efforts. Most likely, employees of your company must have valuable experience to share. Start with it.

You can never know which article will become viral and cause noise. Often the material that takes a week goes unnoticed, and vice versa. That’s why you should prepare at least a dozen of different publications to test the interest of the audience.

#5 Your Subscriber Base Is Your Main Asset

Remember that you can’t make the first impression twice! Be sure to provide visitors with valuable information from the very first try. As soon as you get emails, things will go easier.

There are many pieces of evidence of the effectiveness of proper email marketing. According to icontact.com, those customers who received emailing spend 83% more money on online purchases and make purchases 28% more often. Every dollar invested in email marketing receives the return of $44!

#6 Adjusting the Content Strategy to the Sales Funnel Increases the Conversion

According to Aberdeen Group, adjusting the content strategy to the sales funnel increases the conversion by 73%. Almost all successful companies have internal databases containing articles, presentations, reviews, cases, videos, interviews, checklists, recommendations, etc. along with instructions for managers. It is called lead nurturing.

Prepare useful and interesting materials for clients, which will help them to understand your opportunities and advantages better. Teach sales managers to use these materials, taking into account the degree of customers’ readiness for making a purchase.

#7 People Won’t Read Everything You Wrote

According to Nielsen, only about 25% of the text is covered by an average visitor while 17% of visitors spend less than 4 seconds per page (apparently, these are those who immediately realized that they are in the wrong place).

First of all, make the visitor sure that he will find what he’s looking for. Secondly, make the page convenient for quick scanning, the so-called diagonal reading. Thirdly, provide bright, contrasting and understandable calls to action: these buttons must vividly stand out in the background of the page!

J.R. Atkins email marketing content#8 Content Marketing is not Suitable for Everyone

It requires transparency, both in relation to customers and within the organization. One of the main tasks of content marketing is to get the trust of the market. Customers want to work with competent, enthusiastic, afflicted people who won’t quit in a difficult situation.

#9 You Must Have Your Own Content Marketing Platform

Make sure that you post materials on the platform created for your tasks and that you completely control. All the other platforms are the leased territory. They can disappear one day, and you will not do anything about it. Although you need links, you must have your personal platform!

Given the excessive attention to social networks, there is another danger: your competitors can target advertising exclusively to the communities that you lead in social networks, thereby taking away your potential customers.

When it comes to monetizing contacts and customer bases, one targeted subscriber from an emailing base brings the same amount of money as about 15 followers in social networks. That is, the point is to focus on collecting a base of loyal subscribers, considering the audience in social networks as a useful addition to it.

#10 Content Marketing is about a Team, not a Single Person

Depending on your tasks and scales, you will need a person or team that will embody your content marketing strategy. Where can you get a good content marketer? Well, it’s all about your budget. One of the options is to find the best you can afford and train it.

If you can afford only one specialist, must have the skills of writing, editing, getting information from your employees and authoritative sources, as well as preparing the full range of marketing materials, from blog posts to emailing and brochures that sales managers will send out to potential customers.

If your budget is small, don’t worry. Just as morning exercises are beneficial to the body, even one strong article in a couple of weeks can be of great importance if such articles are regularly issued!

 

Guest Blogger:

Lucy Adams is a blogger and buzzessay writer. She’s interested in education, writing, books, and a few more niches. Simply put, Lucy is a generalist who’s able to bring to life a huge variety of ideas. Feel free to share your suggestions; be sure, you’ll get a grounded response to your each and every request.


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5 Ways Your Website Could Be Hurting Sales

website conversion helpIf you’re in the business of selling products or services online, your website can make or break your brand. While most companies stay on top of the marketing techniques that can help to drive more traffic to their site, they often forget to make improvements to the site itself. Here are five ways that your site might be hurting sales and how you can fix it.

1. You Have Unresolved Glitches

This sounds like a simple problem that any web administrator with an ounce of sense would avoid. However, many site admins don’t realize that their e-retail platform has a glitch because they don’t regularly check the platform for user friendliness. If customers run into a glitch, they’ll oftentimes abandon the purchase rather than contacting the administrator about the problem. Hence, it’s crucial that you’re regularly checking the site for any glitches or issues.

2. There’s Never Any Rush To Buy

If your site isn’t regularly running promotions that feature a deadline, such as “product X is 25% off until this Friday,” then you’re not creating time-sensitive reasons for customers to make purchases. Companies attach deadlines to their promo codes and sales for good reason; it gives the customer a reason to buy now instead of later. Don’t think of these promotions as sleazy. They’re actually quite common and a completely moral sales tactic.

3. The Tech Is Fine, But The Site Itself Is Hideous

Sure, any e-retailer needs to have a glitch-free storefront that runs smoothly and processes data and promo codes without error. But don’t think that design doesn’t matter. Customers like to be welcomed by a web design and graphics that are pleasing to the eyes. Good visuals can compel customers who are on the fence to finally make that purchase.

4. Zero Social Media Presence

As social media becomes more and more of an integral part of how our society communicates, retailers can’t afford not to have a strong social media presence. It’s common for consumers to look at a brand’s Twitter or Instagram before deciding to make a purchase. If your site doesn’t have any sort of social media presence, customers may actually find that to be odd and somewhat suspicious. Social media isn’t just good from a marketing perspective. Rather, it’s a good way to cement your brand as trustworthy and give a legitimacy to your brand’s entire presence online.

5. Contacting Customer Service Is A Nightmare

No one wants to receive a barrage of petty customer complaints or unnecessary questions. For this reason, many sites tend to bury their customer service contact form or information, theorizing that only customers with legitimate questions will take the time to seek out the contact info. While this idea is okay in theory, it can kill potential sales. When customers have a question that they need to ask before they feel confident making a purchase, they want to be able to contact customer service quickly and simply. This is why a customer service contact should always be plainly visible on your site.

If you stay on top of these five potential mishaps, you can create a site that is user-friendly and conducive to consistent sales.

Guest Blogger: Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your fulfillment


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6 Best Practices for Promoting Events

A well planned, well communicated and well attended event can help an organization thrive and a business grow. Yet, I receive event notifications on a regular basis that are missing information, poorly timed, and offer too many reminders. Why is it so hard to get it right? Let’s take a look at a few best practices for promoting an event.

1._Create an event fact sheet. This should include all of the relevant facts such as date, time and location, as well as who should attend, where to J.R. Atkins talks about event communicationpark and who to call or email with questions. This list can be used to develop a press release and other forms of marketing communications as well as sharing with people and sponsors you are recruiting.

2. Develop a marketing communication plan at least 90 days out from the event. Your event may require more or less time depending on the J.R. Atkins on event planningevent, but 90 days is a rule of thumb as it allows time for event publication by relevant resources and printed materials. For best results, once you have confirmed the venue, develop your marketing communication plan. It is easier to deal with plenty of time than not enough time.

3. Send out a “save the date notice” in plenty of time. The bigger the event, the more notice people will need. For a major fund raiser or “annual J.R. Atkins says send out save the date noticesevent” publish the date on your website 12-14 months in advance and send out save the date notices several months in advance. As an example, an annual charity event may announce the date 12 months out but not release the theme, entertainment and other details until just the right moment to generate excitement.

4. Use “reasonable” frequency. One organization I belong to sent me 5 or more emails about the same event during the 30 days leading up J.R. Atkins warns of too many emailto it and they were the same email. Yuck! First, once a week is sometimes too often and second, the message needs to be different in every email. I wonder why I do not receive an invitation on Facebook or other mediums? Over communication often leads people to tune out and unsubscribe. By using multiple communication channels you can stay in front of people without driving them crazy. Use your website, email, social media, print and mail for really big events.

5. A picture is worth 1000 words. Make sure to use images that tell the story of the written content. This will create the best a picture is worth 1000 wordsimpact. For an even better impact, use a short video, less than 60 seconds, to promote the event. People will share your pictures and videos if they are done well and are relevant. PDF formats are often used to share event information, but remember they are an image and the details in the image are not searchable and someone cannot cut and paste the details into their calendar.

6. Use a professional online registration tool. It is common practice to offer registrations on your website or through an event registration tool. J.R. Atkins recommends eventbriteThese tools will increase your revenue and help manage the details. If your members like a hands on approach, you can still take their information over the phone or in person then enter it into the online tool. I have used cvent and Eventbrite, or check out the list by Capterra.

I could list more but I think these are the big ones I see being missed by well-meaning organizations. I welcome your comments, suggestions and success stores.

Good luck with your next event.


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Social Media Webinar @Rio Texas Conference of UMC

The Rio Texas Conference has hosted several webinars since February 2016. On April 30, 2016, Rev. Will Rice hosted a social media webinar with J.R. Atkins, author of Social Media 2.0.

 


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4 Trends to Capitalize on in 2016

To help your business grow in 2016, consider these trends and how well you execute in each area. I’d love to help you.

  1. social-media-buy-buttons-300x270Social Selling aka “The Buy Button” – In case you have not seen a “click to buy now” option on Pinterest or Twitter, get ready for them to appear on every social media platform. It just makes sense when you think about it; you see a picture of something you like, one click and you are able to buy it.

http://time.com/4075560/buy-button-facebook-youtube-pinterest/

  1. your design mattersDesign Still Matters – The look and feel, the ease of use, ease of navigation, online and in person, it’s all about the experience. The phrase “Customer Service” is so dated; it’s all about the “User Experience.” Millennial shopping habits are shaping the buying experience for all.

https://designschool.canva.com/blog/design-at-work/

  1. brand trustBuilding Trust – To build trust you must stand by your products and services, as well as communicate clearly and honestly about your brand. Your effectiveness in building trust is directly related to your online reviews and how you share and answer messages on social media.

https://agenda.weforum.org/2015/01/why-trust-matters-in-business/

  1. global and localBe Local and Global – Once you have a good online presence with your website and social media, you are ready to expand beyond your local market. With good online communication, competitive pricing and global shipping, you can do business anywhere you desire. You are only limited by your decisions.

http://www.businessnewsdaily.com/8211-expand-business-internationally.html

Update from Something Different Companies – 2015 has been a good year, expanding our business in London, ENG, Atlanta, GA, Fort Collins, CO, Cheyenne, WO, Dallas, TX, Killeen, TX, Copperas Cove, TX and Belton, TX. 2016 brings hopes of growing business in Mexico, Israel and Palestine. Cheers!


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MOZ 2015 Search Engine Ranking Factors

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.

This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.

In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.

Note that these factors are not “proof” of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.

Please see the entire article, data and related information at: https://moz.com/search-ranking-factors

J.R. Atkins shares MOZ 2015 search faCTORS

 


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Atlanta Location Added for Something Different Companies

J.R. Atkins has presented to the USMC Advertising groupIn March 2015, J.R. Atkins of Something different Companies opened an additional office location in the Hapeville area of Atlanta. Expanding to meet client needs drives the expansion of Something Different Companies which provides consulting in the areas of marketing and communication. J.R.’s specialties reside in the areas of social media, websites and mobile apps backed by a strong background in sales and marketing.

The new Atlanta location for Something Different Companies is located at 1031 Virginia Ave, Atlanta, GA 30354

J.R. Atkins speaks at University of Phoenix Dallas CampusOver the last 6 years, many clients have been small to medium sized business of 1 to 100 employee range although the company has worked with a few major clients such as The United States Marine Corps and The University of Phoenix.

As an author and speaker, J.R. Atkins speaks approximately 50 times each year at conferences, association meetings, Chambers of Commerce and private companies. J.R. also teaches social media and marketing at Universities and has published three books Success Simplified, Social Media 2.0 and Roadmap to Social Media 2.0, Author J.R. Atkins, social media ROISuccess.

Reach out via email, social media, snail mail, at a meetup, by phone or video conference. Coffee, lunch and cocktails are always good too.

To book J.R. Atkins as a speaker call 214-7070-1705 or send an email to jratkins@SomehtingDifferentCompanies.com


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What Airline has the best in flight WiFi?

Check out the following article on Quartz by  Zainab Mudallal 

Do you use Wi-Fi much when you fly? If so, more for work or entertainment?


 

Wi-Fi has become one of the most sought-after things on a flight, even more important to passengers than a reclining seat or extra legroom. The latest report from Routehappy, a website that compares airlines by in-flight amenities, finds that its availability is spreading fast.

The report, published today, analyzed flights scheduled to depart this coming Feb. 5—a “typical mid-week travel day”—and found that passengers have “some chance” (i.e. one-third or better) of getting Wi-Fi on almost one-quarter of the airline miles flown worldwide. On US domestic flights, there’s some chance of Wi-Fi on two-thirds of the airline miles—up from just 38% of them a year and a half ago.

On those flights that do have Wi-Fi, its performance varies. In the US, 35% of those flights had “good” Wi-Fi, meaning the equivalent of 3G connection speeds; 38% had “better” Wi-Fi, similar to 4G; and only 1% had the “best” quality, good enough for video streaming.

There were also big gaps between airlines. In the US, virtually all Virgin America flights had Wi-Fi, followed by Southwest and Delta.

See the rest of the article at: http://qz.com/331750/the-worlds-in-flight-wi-fi-offerings-ranked/


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Creating Graphics for Business Growth by J.R. Atkins MBA

As someone delivering Social Media, Websites and Online Marketing, I find myself in need of creative graphics on a regular basis and I have found some resources you might what to check out.

1. JRA Visme ProjectVisme: Think of Visme as a perfect marriage between Microsoft PowerPoint and Adobe InDesign; ease of use meets professional design. Their clean graphic website will walk you through the three easy steps to create your first graphic image and includes a nice short video to help you get started. Use the Visme tool set to create:

  • Infographics
  • Presentations
  • Charts & Graphs
  • Web Banners
  • Animations
  • And more

The free version allows you to create 3 projects and is a great way to check it out. If you like it and want to upgrade, the Standard Plan is $4.50 per month and the Complete Plan is $14.25 per month, no too much when you consider the competition.  I’m hoping they will preformatted projects for cover images for Facebook, LinkedIn, Twitter and Google+ as I am tasked to create these often. Below is a sample project I created in less than five minutes. Let me know how Visme works for you.

2. Fivver: If you are more into outsources than “DYI” then check out Fivver. You hire someone to do you graphic for you at very low prices, like $5.00. The prices goes up as you add requirements but you still can get graphics delivered in a few days for less than $50.00. Again, not to bad when you consider other alternatives. Here is a recent example from Fivver that ran me $5.00 and took 4 days to complete.

Social Mead posting by J.R. Atkins 

 

3. Design Class: Most class work in design requires the student to create projects for real companies. Most will have a digital portfolio to show you how their skills and talents are developing. Why not let your brand benefit from the bright minds of tomorrow’s professional designers. Just Google “InDesign Classes” in your area then contact the instructor about student projects with your organization.

This example Portfolio is from Ashley Denton at Texas State, San Marcos, TX

 Ashley Denton recommended by J.R. Atkins

Events Worth Considering

Travel with J.R. Atkins to Holy sites

 


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Discussing E-Myth Principles: Alzay Calhoun & J.R. Atkins

Discussing E-Myth Principles

Alzay Calhoun interviews J.R. AtkinsIn the book, The E Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can interrupt a business. I found it to be a mind-altering book (in a good way) about how to grow your business in a predictable and productive way. I recommend this book as often as I can.

Listen below to an interview I did with J.R. Atkins who leads a LinkedIn group focused on E Myth principles. In the interview he shares with me his insights on E Myth strategy, what makes his group good to join, and how to get the most of out group membership. Enjoy!

 

Would you like to know more about the E Myth?

Download access to a video and slideshow summary here:

–>Click for access to E-Myth video and slideshow summary<–

Here is a quick snapshot of some of the questions covered:

– When did you start your forum/group, and why did you create it?

– What do you feel makes your community special?

– If you could magically give all of your community members one thing in this world, what would it be, and why?

– If you could ask your group members one thing and get an answer from all of them, what would that question be?

– What are some of the hot topics that seem to always be discussed within the group?

– For someone new to this community, how do they get the most out of it?

– Has anything surprised you about owning a forum about [niche]?

Would you like to know more about the E Myth?

Download access to a video and slideshow summary here:
–>Click for access to E-Myth video and slideshow summary<–

You can join the J.R.’s LinkedIn Group “The E Myth Connection” by clicking here – join the group

If you want to purchase Michael Gerber’s book you can do so here – buy the book (I believe E-Myth Revisited is the better option)

Have you read the E Myth? What did you like most? What did you like least? Leave your comment below.


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