What Makes a Great Event for Marketing Your Business?

What Makes a Great Event for Marketing Your Business?

As I work with small and medium businesses, many are using events to help drive business. The events vary in type, size and purpose. Some events are designed to introduce new products or staff, while others are designed to increase awareness of the company’s capabilities. Once you know your desired outcome, follow the recommendations below and you can host a results producing event for your organization.Event Marketing by J.R. Atkins

For the event to be successful at producing results, use the three C’s: Content, Cocktails & Connections

Content, as in Social Media, is the primary driver of results. What will your guests hear, see or do at your event? The more your guests are involved, the greater likelihood that your event will create a lasting impression. Some examples of content: a noteworthy speaker, not necessarily the CEO, such as a customer or a professional presenter who can talk about you and your company so you don’t hype yourself. Have entertainment such as a musical combo playing quietly, or a comedian warming up the crowd before your speaker. Remember you want to inform and entertain the audience.

Cocktails or unique beverages such as flavored tea will help ease people into conversation. When your audience is freely talking they are usually enjoying themselves. Warning – Make sure you have a good sound system for your presentation as people often continue their discussion during your presentation. No one enjoys or learns from a presentation they cannot hear.

Connections are the second driver of results. The people we meet impacts our business and personal lives. Think of inviting “noteworthy” people for your guests to meet or connect people who should meet one another. Then tell them in advance you would like to introduce them at the event.J.R. Atkins recomend Events to grow your business

Once you have planned your event, the next task is to fill the room and to do this use the letters “ALV” or Awareness, Location and Value.

Awareness can best be understood by asking yourself “How many people know about my event.” How will you make others aware? A few suggestions to consider: Mail an invitation. Yes, “snail mail” still works. Email, 2 to 3 times leading up to the event. Send the first one at least 3 weeks out so people can “save the date.” Online tools such as Websites, Facebook, LinkedIn, Twitter, YouTube, Google Plus and MeetUp are good tools to get the word out. If your event is on a larger scale you may consider advertising in local journals or trade publications that your target audience reads.

Location in itself can be a deciding factor in your audience choosing to attend your event. A new venue such as a hotel, restaurant or bar can be a big draw. Many business people don’t get to the hot clubs unless there is a special event. Plus, clubs and bars often have very light or no traffic in the hours at the end of the workday.

Value, as perceived by the invited guests, is critical to saying yes to the invitation. Value is often seen as being entertained, being held in esteem to or honored, or a feeling of being special. Another way value is viewed is “how will this help me or my business.” If the invited guests see value in attending your event, then they are more likely to go. Value can be created via the program, other guests and your presence.Professional speaker J,R. Atkins

Lastly, a few comments about “How To” and cost. If you are new to event planning, get help! You can find event planners that cost you nothing and others that charge a substantial fee and deliver startling results. Look online for best practices in event planning, write out the details with a time line, involve your staff and for peace of mind, give yourself plenty of time.

I look forward to hearing and reading your comments on using events to drive business results. You can share them by email, blog, or phone at 214-707-1705.

Events Worth Considering

06-29-30 DFW Rocks Social Media with J.R. Atkins
06-30-30 DFW Rocks Social Media
07-02-13 Fostering a Tech Startup Culture
07-04-13 Concerts at the Arboretum
07-08-13 Rena Pederson, The Burma Chronicles
07-09-13 Social Media & Your Career with J.R. Atkins
07-10-13 Facebook Basics with J.R. Atkins
07-11-13 DFW AMA Meet & Greet
07-11-13 Rolling Stones Cover Band
07-16-13 Learning from Iraq
07-17-13 Digital Dallas ~ Digital DUMBO
07-17-13 Film Screening: Not My Life
07-20-13 5th Annual Little Black Dress Event
07-24-13 LinkedIn Basics with J.R. Atkins
07-30-13 Last Tues Happy Hr @ The Ritz

Every Sunday 8:30 pm Perspective Pulse with Ashley Berges & J.R. Atkins on KLIF 570 AM and the iHeartRadio App.


The Value of Quiet Time

Throughout my life, I have sought to balance the stress of life with a few minutes of quiet time. A recent week full of events, work and personal commitments caused me to take a closer look at the value of quiet time.

Author J.R. Atkins on the important of reflectionThink & Reflect Quiet time allows me to think about my life, activities, issues and opportunities and attach or remove meaning from them. When one project ends, what did I learn and how did I benefit from the project; how will I utilize those lessons in the future? When I get angry at someone or something, my quiet time allows me to re-think my role in the anger and the effect of the anger on my life.

Guidance It is during my still quiet moments that I seek guidance for my life; where I listen for messages, contemplate issues and prepare for action. Once I perceive guidance, I feel more comfortable about my plans and activities.

Prioritizing There are so many ways we can spend our time, money and resources, how do we choose what to do and when to do it? My quiet time allows me to think about priorities and make adjustments. After all, you can get more money, but you cannot get more time.

Author J.R> Atkins speaks on VisionReviewing Goals Occasionally I’ll look at my written goals, visions and beliefs. I write these at the beginning of the year as a sort of annual plan for my life. It covers mental, spiritual, financial, physical, emotional, recreational and relational goals. Each time I review these plans I make notes, adding and deleting to the plans as life dictates. Through my quiet time I get to be honest with myself as ask “are you doing and being the kind of person you say you want to do and be?”

Feed the Vision It is in our quiet time in which we get to imagine our future as we desire it to be. In Think and Grow Rich, Napoleon Hill writes of the power of our desire and determination and how we can have whatever we want in life, if we simply use our minds.

Reading Good Books I enjoy reading fiction and it can feed my mind but when I speak of reading good books I’m speaking of reading non-fiction; biographies, history, current periodicals and more. I suggest that together, reading and reflecting, can create powerful results in our life and for reflection our brains and Author J.R. Atkins recommends think & grow richbodies need quiet time

Do you take time for peace and quiet in your life? I’d like to hear your ideas about how quiet time affects you. Do you have a special place, a chair, inside or outside, maybe a garden? Do you meditate as a part of your still quiet moments? Please call, email or add your comments to my blog at:

Events Worth Considering

06/01   Saturday at the Warwick Melrose
06/02 Perspectives Pulse on KLIF AM 570
06/04 Concerts at the Arboretum
06/05 Inside the CIA with Author Jason Matthews
06/06 DFW AMA Dallas Meet & Greet
06/06 Concerts at the Arboretum
06/08 Family Day at Meadows Museum
06/09 Perspectives Pulse on KLIF AM 570
06/11 How Social Media Helped RG III Win the Heisman
06/11 Concerts at the Arboretum
06/13 Social Media: What’s Working, What’s New With J.R. Atkins
06/13 Dino Patti Djalal, Ambassador of Indonesia to the U.S
06/13 Concerts at the Arboretum
06/14 Men’s Steak Night with John Quinn
06/16 Sailing: Dallas Race Week 2013
06/16 Perspectives Pulse on KLIF AM 570
06/17 From Social Media to Mobile Apps with J.R. Atkins
06/18 Concerts at the Arboretum
06/19 Social Media for the Over 50 Crowd by J.R. Atkins
06/20 TeXchange Summer Social @LoneStarPark
06/20 Concerts at the Arboretum
06/23 Perspectives Pulse on KLIF AM 570
06/25 Last Tuesday Happy Hour at The Ritz Carlton
06/25 Concerts at the Arboretum
06/26 Social Media for the Over 50 Crowd by J.R. Atkins
06/27 Concerts at the Arboretum
06/29 Social Media in DFW~2013 with J.R. Atkins
06/30 Social Media in DFW~2013 with Others
06/30 Perspectives Pulse on KLIF AM 570


A Guided Experience to SXSW V2V 2013

“South by South West Version 2 Vegas”  at The Cosmopolitan of Las Vegas

 

SXSW V2V offers innovators and entrepreneurs across all creative industries a space to learn the skills, make the connections and find the inspiration to take their ideas and talents to the next level. Join over 1500 thought leaders for this first ever SXSW event in Las Vegas.

The startup and venture capital space is of major interest to all the creative industries that are at the core of the SXSW family of events. Featuring four days of informative panels and workshops, inspirational speakers, intensive mentor and coaching programs, networking events and receptions, pitch competitions and startup showcases. If you are involved in building an app, a service, a business, a brand or a community, then this event is for you.

Join SXSWv2v August 11 through August 14, 2013 at The Cosmopolitan of Las Vegas in Las Vegas, Nevada for extension and re-imagining of the legendary SXSW Austin experience with an emphasis on the creative spark that drives entrepreneurial innovation. Learn more about this exciting event at sxswv2v.com. ($895.00 +travel & meals)

If you are interested in a guided experience by an industry leading technologist, reach out to jratkins@SomethingDifferentCompanies.com. You will have a personal escort to panel discussions, workshops and other events who will add context to the discussion, who can relate the topics and technology to your business, as well as help you make the most of your time and interest. (call for pricing, 214-707-1705)

Schedule Overview

SXSW v2v, J.R. Atkins, guided experience


Why is everyone Hyping Video?

Because if a picture is worth 1000 words, a video is worth 100,000 or 1,000,000 words. It’s the next best thing to being there. If you are fond of saying “when people meet with me they buy” or when someone understands what we do, they buy, or give, or join us … then video communication is for you.

J.R. Atkins, Author, Speaker, Consultant, Something Different CompaniesThe least expensive and quickest way to share video is to shoot and post from your smart phone. You can do this by using your phone’s camera and mobile apps to share such as Facebook, YouTube, Twitter, LinkedIn, Google Plus and others.

You can also use specialized apps such as Vine, Social Cam, Tout, DigiSocial, and Viddy to capture and post short video segments. Yet, the stalwarts of video sharing are YouTube, Vimeo, your website, and your blog.

Short videos, about 60 seconds, generate interest and are easy to share if they are entertaining, informative or news worthy. Long videos, about 2 minutes to 20 minutes, are great for “how to” help. This is how my son and I learned how to change the oil on his motorcycle.

To get the word out, I recommend companies use email and social media to provide a link back to their video content. It also helps to explain the video in the email or social media post so the person gets the message even if they do not watch your video.

Good luck using video. I look forward to hearing how you are using video to generate results.

Events Worth Considering


Have you Downloaded your Facebook data?

Some people do not care about having their data incase Facebook “goes south” tomorrow but some do and may not know how to download a copy. I suggest my clients do this at least monthly. Here is how.

  • Go to Facebook settings in the uper right hand corner of your page.
  • Click on “Account Settings”
  • Under the work “Language” click on “Download a copy” of your Facebook data
  • Click on green “Start Archive” button
  • It will turn grey and say “pending” while your data is compiled.

When the archive is complete, Facebook will send an email to you.

Good Luck!

J.R. Atkins tells you hhow to download your FB data

 

 

 


We Will Soon Generated 5 Billion GB of Data Every 10 Min.

Author & Consultant J.R> Atkins address information overload in digital timesA recent article in the Wall Street Journal states “From the beginning of time until 2003 we generated 5 billion gigabytes of data. In a year, we’ll generate that much data every 10 minutes. How do you avoid information overload?”

An audience member will often ask me this when I speak and my answer is simple but challenging – Balance! this easier said then done but in short, we need to spend some amount of time unengaged for every we spend engaged in media – Social Media, Website, Mobile Apps, TV, Radio, Reading, … In other wise, the key to balance is a few minutes of quiet time each day.

How do you keep your sanity? Do you have any tricks you can share? I’d like to hear your thoughts.

Check out the “Three Keys to Beating Information Overload” by Paul A. Laudicina in the Wall Street Journal.

Imagine having—at last—the entire knowledge of human civilization at your fingertips, and finding that it basically gives you a migraine. With the relentless 24/7 information smog of always-on news, e-mail, and social media, most of us are not feeling smarter or wiser these days. Just consider: from the beginning of time until 2003 we generated 5 billion gigabytes of data (“Abundance: The Future Is Better Than You Think,” by Peter H. Diamandis and Steven Kotler). By next year we will generate that much data every ten minutes. Is it any wonder our ability to think and act with the future in mind has diminished with the daily assault on our over-stimulated brains?

The temptation is to tune out what you can’t control (which is pretty much everything), and focus entirely on the few things you can—from the comfort of your private cocoon. But unlike some, I think going on a media diet or fast is neither realistic nor productive. In today’s complex world, you need to be a talent scout and an information omnivore, and ideally a discerning omnivore.

This might sound like an oxymoron, but let me explain. Clay Johnson, a successful practitioner of political campaigning using the Internet, makes the point that it’s not so much information overload people are dealing with, but rather information overconsumption of the wrong kind. He thinks we read and watch too much information from sources that merely affirm what we already think. I agree.

The first step I would recommend to anyone is to subscribe to—and read—a print newspaper or two. A recent University of Maryland study found that young people the world over think that the news they need finds them, not the other way around. But if you consume news online, you may miss a story that is relevant to a problem you face at work, or learning about an individual who makes you consider an issue in a new light. Online browsing – particularly when so much of today’s content is algorithmically pushed to us based on previous site visits and habits — keeps us from experiencing these serendipitous stories, which can have an unexpected impact on our thinking.

I would also recommend that if you only read relatively highbrow publications (like this one), you should regularly browse the likes of People, Hello! and Entertainment Weekly. Likewise, if you are immersed in pop culture, sports, and social media, I’d advise you to regularly peruse news sources that focus on politics, business, and economics. There is great danger in traveling the same mental routes every day and becoming a “silo” expert when we need more generalists.

And if you want to expose yourself to emerging leaders and tap into the world’s brainpower hubs, you also must realize that reputations are lagging indicators. Looking at rankings is like looking at the nighttime sky: You see the light, but it’s coming from the past. To meet those who are young, hungry, and full of promise, meet everyone you can in your firm. Talk with your seatmates on your next flight. See who your direct reports admire at work and make their acquaintance. You may be pressed for time, but time isn’t the most important ingredient in business: it’s people—and what they know.

Yes, there are times to unplug. Effective people in any occupation do not zoom at warp spe

Author J.R. Atkins recommends “Beating the Global Odds: Successful Decision-Making in a Confused and Troubled World.”

ed continuously; even field generals retreat to move forward. Finding time to pause, think, reflect, recharge, and be creative is absolutely essential to success in any field. We need to take stock of things overlooked in the hubbub of daily life.

The future belongs not to those who turn down the volume, cancel their subscriptions, or unplug. Instead it will go to those who vary their information diets, listen for important but subtle “weak signals,” and go out into the world to discover remarkable people, ideas, places, products, and services for themselves. Take it all in, as the discerning omnivore you ought to be.

Paul A. Laudicina is managing partner and chairman of the board of A.T. Kearney and the author of “Beating the Global Odds: Successful Decision-Making in a Confused and Troubled World.”


10 Tips for Amazon Authors

Social media marketing is an important part of a successful book launch.

Professional Speaker & Consultant J.R. Atkins discusses Amazon authorsAuthors that don’t know how to use social media need to either hire someone to help them define a social media strategy for them to implement or hire someone to implement a successful social media strategy on their behalf.

I have had the privilege of managing social media marketing campaigns for several book launches, training and define marketing strategies for authors to implement themselves. You could say I have some experience in this area. I don’t recommend to anyone that you jump into a social media campaign to launch a book, or any other product or services without a plan, but hopefully this blog post will give you some ideas where to start.

In the past, authors would simply write the book and the publishing company would do all the work in making sure it was well known and a top seller. In today’s world, as an author you need to not only write a top notch book that meets an important need / trend, but you must be savvy in social media. It’s just as much your responsibility to promote your book and make it a success, as the publishing company. Think of you and the publishing company as a team in the book launch. The success depends on both of you doing your part. You have stiff competition from other authors that are promoting their books – the cream of the crop rises to the top! Help your book to be the cream!

10 Social Media Tips for Authors

  1. Optimize your Amazon Author Profile. This includes uploading a professional headshot, adding your bio (don’t forget your SEO keywords), adding your website blog feed, Twitter account, adding videos and don’t forget to customize your Author Profile link for easy sharing on social networks. You can even include events that you are appearing at to promote your book. I recommend completing the event section if you are having a physical / blog radio book tour. (Also, while you are on Amazon, sign up to be an affiliate. You might as well make a little commission when promoting your book.)
  2. Create a Facebook Author Page. You can use this Facebook Page to promote your current book, but also use it to promote future books. You’ll want to make sure and create a great Facebook Cover Photo to market your book. Create a custom tab where you can include your author bio, headshot and also include a Buy Now button, which will drive the user to either purchase your book via your website or Amazon, etc. Import your Tweets into a custom tab and your blog posts in another custom tab. (Also, you can use the Facebook YouTube app and a video tab to your Facebook Page.)
  3. Register a Twitter account. Put this Twitter account in your name, not necessarily the name of your book, because you’ll want to use this account to promote future books and business endeavors, not just this one book. Write 100 character tips that relate to your book to tweet. Tweet book reviews, blog post links and other content that your reader would want to follow.
  4. Blog about your book. That is right – I just said blog about the book on your website. I am not talking about pitching repeatedly on your blog over and over, buy my book, buy my book, etc! What I am talking about is share stories, excerpts, tips that relate to the content in your book. Of course, you always want to include in the blog that it was an excerpt from [book title] with a link to purchase your book from Amazon or your website.
  5. Guest blog on other websites. Ask other websites that have a large reader audience that would be the ideal reader of your book if you can guest blog fro them. Write an important article that ties to your book focus and book title that links to a location to read more, purchase the book, etc. Also, make sure and include in the bio that you are author of [book title] and link to the place to purchase your book. Give the owner of the blog a copy of your book for them or to giveaway to a random winner who comments / shares the post with their network.
  6. Blog talk radio. Seek out opportunities to appear on blog talk radio shows as a guest. Discuss important topics that relate to your book. Of course, you always want to make sure you are adding value for the listener – this isn’t about selling books, it is about validating yourself as an expert to the ears of the listener, so they want to go to your website to read more about you and buy your book.
  7. Video campaign. Make a few short videos – no more than three minutes that the viewer would find of value that relates to your book. A quick tip that is discussed in the book perhaps. These videos don’t have to be perfect, they need to be real. Make sure and include in the description of the video your name, keywords, book title and link to the book information on your website.
  8. Ask for reviews. People want to help people, it is part of their DNA. However, they don’t always think to help. You have to give them the idea. Ask your readers that give you feedback via email, Facebook, Twitter, etc. to give you a review on the different review websites. Make it easy – give them direct links to where you would like the review to be. Ask permission to post the review on your Review page for the website, Facebook Page, tweet about it, etc.
  9. Social Bookmarking. Register accounts on social bookmarking sites, such as StumbleUpon, Digg and Posterous. Make friends with others that use these sites and social bookmark their content, so they will want to social bookmark your blog posts. The purpose is to drive traffic to your website where people can read more about your book / purchase the book.
  10. Have Contests and Giveaways. Encourage your Twitter followers, Facebook Page “Likes” etc. to contact you if they would like a book to giveaway in one of their contests, in a blog they are publishing that is a review of your book, etc. Donate books to events that have your ideal reader in attendance for giveaways in exchange for a mention, sponsorship, etc.

When I started writing this post I thought “10 Tips on Social Media for Authors – Can I come up with 10?” Wow! I surprised myself. These tips came easy to me once I started. I have one more tip I can’t end this post without sharing!

BONUS TIP: In the tips above I discussed ways for you to promote your book with social media. The most important thing for you to remember with your Facebook Page Status Updates, Tweets, Videos and Blog posts is that you are adding value! Selling is ok, but you need to do it in a way that is tactful, strategic and from the perspective of branding yourself as an authority on the topic that is the main focus in your book. The hard sell will only get you unfriended, unfollowed, unliked, bad reviews and no sales! Remember this final tip, it’s very important!

Lissa Duty and J.R. Atkins share a passion for helping Authors with Social MediaThis article was shared by Social Media Coach and Strategist Lissa Duty of Dallas, TX. In addition to social media marketing, Lissa is a virtual assistant, providing operational support to small business owners and consultants around the globe, from general administrative duties to creating their newsletters, website maintenance and scheduling their webinars.

Previous positions at Raytheon Payroll Center, the State of Texas and the Wal-Mart Distribution Center Payroll and Transportation offices have given her valuable insight into both the quality of work required for organizations and the need for effective “Girl Friday” type services. Her first marketing position was with Marketing Professionals as the Communications Center Manager, Marketing Manager and finally as Business Operations Manager until the company ceased operations in 1998. You can connect with Lissa Facebook, Twitter and LinkedIn.

 


Good Blog post on Twitter, 5 Useful Tools by Daniel Sharkov

5 Useful Twitter Tools that Will Save You Lots of Time and Energy

Dallas social media consultant J.R. Atkins likes the work of Faniel SharkovBy Daniel Sharkov

Whoever says that success on Twitter (and social media success for that matter) is possible without the use of any additional apps and tools is either a newbie, a celebrity or someone, pretending to be the latter.

Unfortunately if you want to utilize the full potential of Twitter, you need some outside help.

If I have to be honest, building the following, getting the traffic and the retweets that I have now, would’ve been impossible without a couple of handy Twitter tools.

In the following article I will share what I consider to be the 5 best Twitter tools to help you save time, tweet better and get more followers:

 
1. Tweepi – Managing Your Followers
2. UberSocial – Helping You Stay in Touch on the Go
3. Buffer – Keeping a Steady Flow of Fresh Content
4. IFTT – Automating Part of Your Tweeting (And Much More)
5. Triberr – Multiplying Your Twitter Reach
 
 

The Dallas Startup Scene

Author of Success Simplified J.R. Atkins is a fan of Startup DFWMy friends and I often lament because Dallas does not get the attention and press for a Startup community like Silicon Valley, Boston or event Austin. One reason could be because we are so spread out and another could be because not enough people know what is going on in the Dallas Startup community. Over the last few years I have been consulting on a few Startups and have observed many Dallas startups, so I thought I would mention a few sources for information, funding, incubators and current startups.

In March, I traveled to South by Southwest (SXSW) in Austin, to specifically observe the Startup activities. One floor of meeting rooms in the Hilton Hotel was dedicated to Startups and on Thursday night before SXSW began there was a “Startup Crawl” or a tour of some 50+ Austin based Startups. I’d like to see us do this in Dallas but we’d need buses to haul us around town.

While in Austin, I got to know the people with “Startup America” a kind of clearing house for information and resources for Startups. We have a local group called Startup Texas that is part of the national group. As it grows we will see more localized “chapters” such as Startup Dallas.

Tech Wildcatters has been named one of the Top 15 Incubators/Accelerators in the US and serves as “a mentorship-driven microseed fund and startup accelerator.” Tech Wildcatters companies receive $10K per company and an additional $5K per founder, up to a total of $25K. You can learn more at the FAQ section of their website. A few of the Startups that have been through the program include Proxomo, MemoryReel, and RentSavey.

J.R. Atkins consultatn to Startups for Marketing likes TechCocktailsTech Cocktail “is a literal “cocktail” of emerging technology and startup events, news, resources and reports for the entrepreneurial minded, tech enthusiast.            “ In May, Tech Cocktail came to Dallas and hosted a Startup showcase at Tech Wildcatters. Here are a few of the Startup companies I visited with at the event:

Rethink Books “is a technology company focused on helping readers buy, interact, and share more books.” Or as I like to say, as you read a book on a tablet, you can interact with others on your social networks, the author or other readers; a real interactive experience. I met the co-founder Jason Illian in 2010 at a kick-off event at the Park Cities Club and have been watching the company and platform grow and mature. The product is solid and the publishing industry is slowly coming around. This is a good company to keep your eye on.

Blurtt is an iPhone App that allows you to share pictures with funny captions. Or put another way, Blurtt helps you add images to your messages to better express yourself. I met the co-founder, Jeanette Cajide, in 2010 and have watched the App go from concept to full function. Check out the Tech Crunch interview with Janette.

Mobile App Consultant J.R. Atkins likes the Meta Watch platformMeta Watch is a watch “platform” that can connect to any Bluetooth enabled device. It has a similar appeal as my iPod Nano I wear in a LunaTik watchband. The difference, the Nano does not have an open API and you have to press a button to see the time and other functions. Meta Watch highlights the “touch free” access to time and more. Meta Watch is also a development system that allows developers to quickly and easily extend the interfaces of devices and applications to the wrist. CEO Bill Geiser is proud to point out the Meta Watch works with both iOS and Android mobile phone platforms.

Clubster is a social networking platform for private clubs. This timely App serves the elite and private person very well as they too want to share and communicate using social media but they do not want the details of their life spread beyond their intimate friends and associates. COO William King says they have set up several clubs and are looking for more.

Climapak, by Kewl Innovations, is a portable temperature control device for carrying insulin. As a diabetic, I know how hard it is to be compliant with your insulin regiment when you need to carry insulin with you all the time. The heat and cold can ruin the insulin. Founder and Chairman, Mike Wilkinson, saw the need and was committed to bring the product to market.

Qwigg is a social sharing site designed with the restaurateur or retailer in mind. It is so simple to use: snap a picture, post a price, and share on Facebook, Twitter and other social media sites. When someone comes in for the advertised special, complete the transaction. Simple and effective. In time, the restaurateur or retailer can see metrics and track the effectiveness of different specials. Co-founder Jack Wrigley’s  goal is to start with a tool that is simple and delivers results for his customers. “Once they see the results, they are willing to learn more about the details; until then, they are too busy running their business.”

Fancorps is a word of mouth marketing platform using social media. It works for big or small companies and brands. “Fancorps brings structure, performance tracking & actionable guidance to today’s stream of social media, which has become even more important than traditional marketing.” CEO and co-founder G.I. Sanders  tells me that “Fancorps has been used across all facets of social media, for focus groups and survey feedback, consumer product reviews and recommendations, live events, and virtually anywhere else a valuable impression is needed.”

Social Media speaker J.R. Atkins like BookShout book platformGravity Centre “is a place for Entrepreneurs in the Dallas Metro area to have the tools necessary for success, and to enable an ecosystem of incredible Startups that are impactful and relevant globally.” You can rent permanent spaces for full-time residents are available or flexible office spaces are available for the drop-in types; gain access to world-class technology, devices and resources that will help your Startup and product become successful. Jennifer Conley, the Director of Operations, says “Gravity Center community is made up of early-stage startup companies, innovators, investors, mentors and Universities. Housing more than 20 startups since its opening, the incubator has produced a significant number of entrepreneurs and developers who actively participate and engage with key sponsors.”

Co-Habitat Dallas is a co-working space for developers, creatives and entrepreneurs. As co-founder Blake Burris puts it “We’ve got great coffee, Wi-Fi, a variety of workspaces and best of all, a vibrant community of creative thinkers, coders, designers, and entrepreneurs.”                                                                                                                               

Events worth Considering


What’s up with Twitter today?

Dallas Social Media J.R. Atkins uses TwitterDid you see the email from Twitter today? Just in case you missed it, I have reposted it here:

New things are always happening here at Twitter HQ. We’re growing at a rapid pace, and our commitment to simplicity, transparency, and reaching every person on the planet continues. We thought you might be interested in knowing about some of our most recent developments:
  • A new weekly email that delivers the most interesting news and items you might have missed from the people you’re connected to on Twitter.
  • Now Twitter is in more languages than ever. Check for your preferred language and change your setting.
  • Download the latest Twitter mobile apps at twitter.com/download.
  • There’s more to Discover on Twitter.com – try out the new Discover tab.
In addition, we’ve made a number of updates to our Privacy Policy and Terms of Service.
Here are some of the main changes to our Privacy Policy, with links for more information:
  • We’ve provided more details about the information we collect and how we use it to deliver our services and to improve Twitter. One example: our new tailored suggestions feature, which is based on your recent visits to websites that integrate Twitter buttons or widgets, is an experiment that we’re beginning to roll out to some users in a number of countries. Learn more here.
  • We’ve noted the many ways you can set your preferences to limit, modify or remove the information we collect. For example, we now support the Do Not Track (DNT) browser setting, which stops the collection of information used for tailored suggestions.
  • We’ve clarified the limited circumstances in which your information may be shared with others (for example, when you’ve given us permission to do so, or when the data itself is not private or personal). Importantly, our privacy policy is not intended to limit your rights to object to a third party’s request for your information.
In our Terms of Service, we’ve clarified how your relationship with Twitter works and made a number of small changes and formatting improvements, such as new headings for easy reference and updated descriptions of our services.
Take a moment to read our new Privacy Policy and Terms of Service, and thanks for using Twitter.
The Twitter Team

 


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