Consumers increasingly turn to search engines for product research. Ranking at the top of the search results for keywords that are relevant to your business can drive more traffic to your pages. More visibility for your brand can ultimately increase sales. But simply having a website alone isn’t enough to rank.
So how can you increase your rankings in search engines like Google? The answer is with SEO or search engine optimization. Here we put together a list of seven awesome SEO tips that you can try right now.
1. Update Existing Content
Google doesn’t just consider the relevance of a piece of content. They also look at other factors like how “fresh” or recently it was published. In fact, Google even released a Freshness Update to its algorithm that prioritizes timely results. That means old pages on your site can gradually slip in rankings in favor of newly published content.
Does that mean you should focus solely on content creation? Not exactly. In many cases, updating existing content on your site can have more of a positive impact on your rankings. Comb through your old pages and add relevant keywords, update any outdated content, and change the page titles.
2. Remove Inessential Pages
This may sound contrary to the point above. But sometimes it may be best to simply remove certain pages all together. Google wants search results that users find useful and relevant. If your site is filled with thin, low-quality content, it can bring down the overall rankings of your pages.
Review data from your Google analytics and examine those pages that are barely getting any traffic. If they’re not delivering any value or you can’t update them (e.g. tags or archive pages), either include a no-index meta tag to your robots file or remove them altogether.
3. Optimize User Signals
One signal that Google looks at to measure user engagement is bounce rate – The percentage of visitors who leave after visiting only one page. A high bounce rate is an indication that the entrance page is not relevant to your visitors. As a result, competing pages with higher user engagement may outrank your pages. Case studies have even shown a correlation between bounce rates and search engine rankings.
You can greatly reduce bounce rates by improving the readability of your content. This includes making your content easier to scan, breaking up sections with subheaders, and including multi-media like images and videos to convey your point.
4. Write Meta Descriptions For Each Page
Meta descriptions are the snippets of text that appear in the search results underneath the page titles. These are 155 characters in length and describe what a page is about.
Meta descriptions have no direct impact on search engine rankings. But a well-written one can have a positive impact on a page’s CTR (click-through rate). Write compelling meta descriptions with compelling for each page on your site. Be sure to also include your target keyword as they will be bolded when they match a search query.
5. Improve Site Speed
Every second counts. Nothing is more frustrating than a loading site and staring at a blank screen as the page continues to load. Pages that load slowly can not only lead to higher bounce rates but also affect your rankings as Google has made site speed a ranking factor.
6. Multiply Your Content
You spend a great deal of effort publishing a high-quality post for your blog but why stop there? Any blog posts that you publish on your site can easily be multiplied to drive even more traffic to your pages.
For example, a single blog post can be turned into an infographic you can share with your followers on social media, a video you can post on YouTube, or even a podcast episode. Leveraging multiple content channels is a great way to expand your reach online and attract relevant links.
7. Monitor Search Console
Search Console is a free tool from Google that you should sign up for if you haven’t already. It lets webmasters monitor their search presence and see key information about their site like index status.
It’s a good idea to keep a close eye on Search Console as it can tell you if your site has been penalized. If you receive a notification that a “Manual Action” has been placed on your site, this is the place to see what action was taken and how you can address it.
Guest Author’s Bio
Alex Morrison has worked with a range of businesses giving him an in-depth understanding of many different industries including home improvement, financial support, and health care. As the owner of Integral Media, he is now utilizing his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.