How do you get a mobile app for your big idea or business? The solutions to this question is addressed in Mobile Road Map to Success by J.R. Atkins, MBA. “When I first developed this material I was working closely with entrepreneurs developing mobile apps and companies seeking to add mobile apps to their business lines. As I reflect on this content, a few years later, it’s still sound thinking and applicable today.”
One example of continued relevance is the dominance of iOS and Android operating systems over Blackberry, Microsoft, and Symbian. Microsoft still is active on their platform but it just never took off with independent developers who dominate the mobile app development field.
Another example of relevant content is the mobile app development process represented by the flow chart below. I still run across people who say they have an idea for a mobile app but have not taken step one, which is creating a written description.
A third example of continued relevance is the basic cost associated with mobile app development. I would have guessed that this would have changed but, since they are general categories, the price points still hold true.
Even though time has passed and application development has improved, these are still reasonable guidelines to use in early planning. For more details and the rest of the story on Mobile Road Map to Success, check out the book on Amazon.
I look forward to seeing your comments and questions.
J.R. Atkins has been speaking, teaching and consulting on Social Media since 2008. He has a BA in Marketing from Texas A&M University, an MBA from The University of Phoenix, Dallas Campus and is currently pursuing a Masters of Divinity at Candler School of Theology in Atlanta. He has published 3 books: Success Simplified, Social Media 2.0 and Mobile Road Map to Success. His company, Something Different Companies, works with churches, individuals and companies to implement effective online communication strategies.