Do You Have Digital Meetings?

Do You Have Digital Meetings?

What I mean is, when you meet with others, are there digital devices involved? Are there laptops, phones and tablets on the table with people “typing” away on their phones and keyboards? As I visit organizations, I see that the use of digital devices in meetings really depends on the organization culture. Some organizations are digital oriented, others focus on short meetings with updates and actionable items while other have meeting that are so slow and boring that if people could not use their device, they’d fall asleep.

J.R. Atkins comments on devices in meetings

I also see this as the clashing of two cultures, a digital oriented culture and a non-digitally oriented culture. Have you heard about the lady that thought the associate pastor was surfing the web during church when he was actually reading the Bible online? There all kinds of issues that arise. We ask ourselves “are they paying attention to me?” Yet others are less sensitive, and they think “sure, go ahead and tweet while we are talking.”

My associate who specializes in Culture Building says we, as a group or a company, get to choose and build the digital culture of our organizations. We should reach an agreement as to the level of digital device use during our meetings. talking. I’m ok with that.”

What do you see in your organization? Can you use a device in your meeting? Is your organization wrestling with how to deal with devices in your meetings?J.R. Atkins address the use of devices in meetings

I look forward to hearing from you by phone, email, or blog.

Events Worth Considering


Mobile App Development Market Perspective

Mobile App StrategyA recent web search of Mobile App Development returned the following companies. This is a fast developing landscape especially in the enterprise mobile app space. This search was done on 7/6/13 using Google Chrome. Although company names repeat in different categories, some website links vary. One trend I have noticed since entering the industry in 2009 is the emergence of major software companies in the Mobile App Development space.

 

“Mobile App Development”

  1. SalesForce.com
  2. Momentum Design Labs
  3. MicroStrategy
  4. Netsmartz
  5. Titanium aka Appcelerator
  6. World Link
  7. Fueled

 

“Mobile App Development Dallas”

  1. World Link
  2. Bottle Rocket
  3. xCube Labs
  4. Copper Mobile
  5. Code Authority
  6. G&G Technologies
  7. NourTek Solutions

 

“Enterprise Mobile App Development”Mobile App Development

  1. Kony
  2. Citrix
  3. IBM
  4. HP
  5. AT&T
  6. Copper Mobile
  7. Innoppl
  8. xCube Labs

 

“Enterprise Mobile App Development Dallas”

  1. Copper Mobile
  2. Kony
  3. Citrix
  4. World Link
  5. xCube Labs
  6. Orchestra Technology
  7. Ayoka Systems
  8. Enterprise Mobile



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Are You Getting Your Share of the $25B in Mobile App Sales

The Wall Street Journal today summed it up well stating that the Mobile App business is booming 5 years after Apple launched the App Store. Read the some of the details below or see the full article at the Wall Steet Journal.

Apps Rocket Toward $25 Billion in Sales

Players in Quickly Growing Business Scramble to Figure Out Best Ways to Attract Users and Turn a Profit

By JESSICA E. LESSIN and SPENCER E. ANTE

The mobile apps industry is booming, with Google and Apple now offering more than 700,000 applications each in their respective stores. But for every Instagram, there are thousands of duds. The WSJ’s Jessica Lessin tells us what makes an app successful in today’s competitive market.

Nearly five years after Apple Inc. AAPL -2.42% kicked off the mobile-apps craze, the industry is booming.

App stores run by Apple and Google Inc. GOOG +1.90% now offer more than 700,000 apps each. With so many apps to choose from, consumers are estimated to spend on average about two hours a day with apps. Global revenue from app stores is expected to rise 62% this year to $25 billion, according to Gartner Inc. IT +2.27%

The apps industry has matured in some respects. Some of the Wild West tactics of five years ago—like scams to accrue more downloads—have given way to more order as Apple and others tighten their rules. App developers are more methodical about marketing their apps and focusing on the few apps that work best.

What’s Your App?

Business leaders, athletes and entertainers share their favorite smartphone and tablet apps.

WSJ’s Spencer Ante takes a look at the explosive growth of smartphone, tablet and smart TV apps and how Google’s Android apps have given Apple a run for its money. Photo: Google, Inc.

How big of a money maker are apps? What country’s GDP is the size of the global app economy? How does app use compare to TV in terms of time spent per day? WSJ’s Jason Bellini has answers.

For every Instagram, the wildly popular photo sharing app that Facebook Inc. FB -0.22% bought for $1 billion last year, there are hundreds of thousands of apps that don’t catch on.

As the battlefield shifts to new geographies, new categories and new devices, developers are still trying to figure out which business models are the most profitable.

The apps industry “is like cars at the turn of the last century,” said Simon Khalaf, chief executive of mobile analytics firm Flurry Inc. “You see the growth of roads and know they’re going to be big. But it is still early days.”

TinyCo Inc., a San Francisco-based game maker that released its first mobile game in 2010, is experiencing both the promise and the perils of the apps industry. Today it has 13 mobile games and revenue is doubling. But every day is a battle to acquire users, said Michael Sandwick, manager of strategic partnerships.

The cost of acquiring users through advertising continues to rise by double digits year-over-year, he said, sometimes more sharply when bigger companies seek to introduce a new game. That has forced the startup to better tune its spending based on data about how people are discovering their games.

“There’s an incredible amount of saturation,” said Mr. Sandwick.

Just a few years ago, the apps industry was simpler. In early 2010, Apple’s App Store had a commanding lead with around 140,000 apps for phones. The market was heavily focused on the U.S.

Apple and Google Inc.’s Play store are today neck-in-neck in terms of smartphone apps catalogs and usage, said analysts. Apple still dominates in terms of money made by more than three to one, according to App Annie.

And there are others also offering app stores—to different degrees of success—including Microsoft Corp., MSFT +0.72%BlackBerryBB.T -3.60% -maker Research In Motion Ltd., and Amazon.com Inc. AMZN +2.77%

The app boom has spread to markets such as China, Japan and South Korea. That has led to some apps like social-networking service NHN Corp.’s Line leapfrogging U.S. app-makers in revenue by selling virtual items like stickers.

image

And apps are expanding their reach on devices. They’re no longer just for phones, but tablets and televisions too. The apps are taking advantage of hardware improvements like sensors that can tell an app how fast a person is moving.

In the past two years, consumers have doubled the time spent with apps to about two hours a day, according to Flurry. Yet people churn through apps fairly frequently, making it hard for developers to retain users.

About 63% of the apps used daily now differ from those used daily a year ago. Moreover, consumers focus on a handful—roughly eight apps—at a time.

Michael Duda, a New York-based marketing consultant and investor, said he regularly uses about 12 of the 70 or so apps on his Android smartphone that make his life easier, including Twitter, LinkedIn, Sonos, AmericanExpress and J.P. Morgan ChaseJPM +0.39% .

“A bunch of the apps I downloaded sounded cool,” but he said but most don’t add “utility to my day-to-day life.”

App makers can have a difficult time breaking into a business dominated by incumbents.

Only 2% of the top 250 publishers in Apple’s App Store are “newcomers,” versus 3% in Google’s Play store for Android apps, according to research firm Distimo.

“The bar is so high to build something that is special and valuable and easy to use,” said Jake Mintz, co-founder Bump Technologies Inc., a four-year-old app that lets people share media across phones by touching them. To be more useful, the Mountain View, Calif., company has branched out to share media across laptops too, he said.

Others app makers are coping with the shifting landscape by being more selective about what they build and how they promote their apps.

Michael Bayle, senior vice president and general manager of mobile at Walt Disney Co.’s DIS +0.85% ESPN, said the company recently decommissioned 23 of its 30 Apple apps it had been maintaining, and kept alive its most popular ones.

ESPN dropped an app for Los Angeles sports but kept its popular ScoreCenter app that publishes scores, news and standings from sports leagues, teams and players world-wide.

“It’s easy to make an app but the real expense is in maintaining it,” Mr. Bayle said.

Some app companies are scrambling for new revenue streams and expanding beyond the current leading money pots: ads and in-app purchases.

When music-discovery app Shazam Entertainment Ltd, introduced its first cellphone app about seven years ago, its main revenue came from deals with mobile operators and licensing its audio-recognition technology.

Today it has five revenue streams, including selling ads in apps, a paid premium version of its app and charging television advertisers to integrate Shazam campaigns.

“We have seen revenue drivers change over the years,” said chief revenue officer Doug Garland, declining to comment on its results. “We are figuring out where the best opportunities are and doubling down.”

Write to Jessica E. Lessin at jessica.lessin@wsj.com and Spencer E. Ante at spencer.ante@wsj.com

A version of this article appeared March 4, 2013, on page B1 in the U.S. edition of The Wall Street Journal, with the headline: Apps Explode Into Industry Ready to Hit$25 Billion


The BeanCast talks about Mobile

Author J.R. Atkins recommends Bob Knorpp and the BeanCastMeet my friend Bob Knorpp. Bob produces a podcast that is recorded on Sunday nights and released every Monday covering current topics in Marketing, Advertising, Sales, Technology, New Media, Design … you get it, all the cool and fun things. In episode 211 “Everyone else is Lying” you will hear some discussion on Mobile Apps that I hope you find interesting and informative. Click on the link below, listen and let me know what you think.

http://beancast.evanbooth.com/shows/0211_The_BeanCast_Marketing_Podcast_Everyone_Else_Is_Lying.mp3

GUESTS

Dallas Speaker J.R. Atkins likes the BeanCast


No Need for a Business Card anymore! But you may want to carry a small marketing card.

Something Different Companies Log from J.R. AtkinsI have been conversing about the importance of business cards for years. It started in 1993 with the forming of the Aggie Roundtable and the Aggie Job Network. My friends and I would help young graduates and those in transition connect with others, teach them about informational interviews, how to use the telephone and the importance of having a business card. I’d tell them “There are three things that make you a professional: 1) Education and Experience 2) your Attitude and 3) a Business Card.” But as technology has become more pervasive in our society, the reasons to carry business cards have diminished. Some say you don’t need to carry business cards; if that is true, then what might you choose to carry instead of a business card? 

First let’s look at all the ways in which we can connect without a business card. Here are just a few you might want to try out: 

Bump – The Bump App allows you to bump your iPhone or Android phone with another phone and exchange information. You can exchange your contact information, pictures, videos, files, and almost anything. (This App requires an internet connection to work & both parties must have the App.) 

Beam Me – The Beam Me App, available only on iPhone is similar to the inferred beaming of the Palm Pilot of the late ‘90’s. Although this App was popular for a while, it appears to be abandoned by the developer. (This App requires an internet connection to work & both parties must have the App.) 

Card Munch – Available only for iPhone, the user takes a picture of a business card with the App. The App then sends the image to a real person to key in the data. You get a notification when the transcription is complete. If it is incorrect, you can have it re-transcribed with the click of a button. Once you accept the transcription, you can send the person an email, text, or invitation to connect on LinkedIn, Facebook or Twitter. Although the App is free now, LinkedIn purchased it and could change it to a paid App. (This App requires an internet connection to work.) 

Text & Email – No Mobile App required, just ask the person for their mobile number or email address and send them your contact information from your phone. (This non-App requires an internet connection to work.) 

LinkedIn App – In addition to accessing all of your LinkedIn contacts on the fly, the LinkedIn Mobile App will allow you to connect with others and exchange information. This App is not available for the Android yet but is available on the iPhone, Palm Pre and BlackBerry. (This App requires an internet connection to work & both parties must have the App.) 

Twitter & Facebook App – These Apps are more like the Text & Email from above. Just get the users ID, send them a message and you are off to the races. (This App requires an internet connection to work & both parties must have the App.) 

With all of these technologies, you can facilitate the exchange of information without a business card. Yet, that is the one of the main reason why so many people have business cards. In addition to these Apps, on-line profiles provide a great deal of information about someone before we meet in person. So again, what do I need a card for? Here are few reasons or ideas on why you might want to carry something like a business card. 

  • In The Moment Marketing – The card shows or tells something about your business
  • Marketing For Later – The recipient remembers you and your business later
  • Something To Remember You By – A lasting impression
  • A Gift – As in Japanese culture, you exchange cards like they are gifts
  • A Conversation Starter – A little something unique about you and your business

 

I have used a unique card for the last 3 years and it stimulates a variety of conversations. People come up to me and say “oh yea, you’re the guy with the cool card”. Now granted I am in marketing and social media business but aren’t we all in the business of marketing for ourselves? Thus I suggest you still carry a business card, it’s just for different reasons. 

What about students and retirees, I suggest you carry a personal card with your contact information and maybe a title or statement that says something about you. This way you can make a better impression on people you meet and you have something to exchange when they offer their card.

There are few people who are “off the radar”; they do not need to build a network due to the private nature of their work. But remember, even James Bond carries a business card, though it does say “Universal Exports” and that is a rather misleading company name.

Maybe there is a point to be reached, that you are so well known, that you don’t need cards. Right, I’ll probably still carry unique cards just because I like them so much and the results they generate.

Noteworthy Events 

11-28-11 Knowledge Management Association Inaugural Event

11-29-11 Last Tuesday Happy Hour at The Ritz-Carlton

12-01-11 The Jingle Mingle

12-05-11 DFW-World Affairs Council presents Wang Jiarui

12-06-11 Social Media and your Career in 2012

12-06-11 Dallas Aggie Business Luncheon Honoring the Aggie 100

12-06-11 The Dallas Business Club Annual Holiday Party

12-07-11 N Texas Crime Commission Membership Breakfast

12-08-11 NTCAR – Virtual Tour – Uptown/CBD

12-08-11 Networking Luncheon – DFW IT Professionals

12-08-11 Dallas Safari Club Holiday Party

12-15-11 Using Facebook to Market Your Business with J.R. Atkins

12-27-11 Last Tuesday Happy Hour at the Ritz Carlton

 


A short cut in Mobile App Dev: PhoneGap

Now developers can write their app once and deploy it to six major mobile platforms and app stores, including iOS, Android, BlackBerry, WebOS, Bada and Symbian.

Dallas social media speaker J.R. Atkins talks about an App for every business with PhoneGapPhoneGap is an HTML5 platform that allows developers to use HTML, CSS and JavaScript to create native mobile applications. With the open source code receiving contributions from a dedicated community of developers, PhoneGap has increased in both stability and durability – which has played a large part in the project averaging approximately 40,000 downloads per month.

I’m not suggesting this is how all Apps should be developed. Yet, I am suggesting that HTML5 and similar tools are capable of creating App like functionality using “Mobile Web” sites and driving value for the user, the brand and the developer.

Every company, association, and non-profit will have a Mobile App delivery method in time. Some will have a customized app, some will get their app from a vendor or channel partner, and many will have a “Mobile Experience” delivered via PhoneGap and similar HTML5 tools.

I look forward to reading your comments.

Reference Article: http://thenextweb.com/ca/2011/07/30/phonegap-is-a-swiss-army-knife-for-mobile-app-developers/


If you like Instagram, you’ll love the related Apps

Dallas social media speaker J.R. Atkins likes the Instragram AppNancy Messieh of “The Next Web” did a great job of compiling a list of related Apps for Instagram, the photo sharing and filtering App for iPhone.

“You know an app is on its way to going mainstream when a major brand like Starbucks has its own account. There’s simply no denying Instagram‘s popularity. In fact, it looks like the app just got a little bit more popular when Justin Bieber shared an image of LA traffic using Instagram.”

The List:

Inkstagram gives you the missing web interface that Instagram so desperately needs.

Pictarine gives you a unique way to browse your own Instagram photos, along with photos from other online services including Flickr, Facebook, Picasa and Twitter.

ExtraGram is another site which gives you the means to keep up with your feed, with popular photos and to interact with other users in a browser.

Webstagram lets you keep up with your feed as well as see the latest popular photos on Instagram.

Gramfeed gives you a web interface making it easy to get to all of Instagram’s features in your browser.

Mac users can bring the Instagram experience to their desktop with Carousel, an app that allows you to interact with other users, comment and like photos, as well as follow and unfollow other users.

Flipboard makes it easy to keep up with your Instagram stream, and like Instagallery, takes advantage of the iPad’s larger screen.

InstaFB is an easy way to connect Instagram and Facebook in a much more efficient way than what Instagram provides.

Gramjunction gives you a visually appealing way to display the images that you’ve shared on both Instagram and Flickr.

Instadrop allows you to backup all of your Instagram photos using Dropbox. After connecting the two services, any photos you share on Instagram will be automatically saved to your Dropbox folder in real time.

Since there’s no easy or direct way to do this just yet, Edward Boches came up with a workaround to share your Instagram images with your Google+ followers in real time.

Insta-Great displays a slideshow of popular photos on Instagram.

Heroku allows you to to search Instagram photos, and you can also narrow down your results to photos taken using a specific filter.

Instagallery is a $1.99 iPhone, iPad and iPodTouch app which lets you keep up with your friends’ photos, view your own photos and your favourites.

Cartagr.am lets you browse Instagram photos based on location.

InstaCat has to be one of the most niche Instagram websites available and it displays photos of only one thing – Cats.

If you’re more of a dog person, InstaPuppy will bring you all the puppy-goodness found on Instagram to your browser. InstaPuppy does also have it’s own kitty sister site, InstaKitty, if the constant scrolling in InstaCat proves to be too much for you.

Instarium is a flash-based screensaver which you can download for your Mac or Windows computer.

Screenstragram is another screensaver which displays the latest popular Instagram photos, but it is currently a Mac only download, compatible with Snow Leopard and up.

Instagrid allows you to create a pretty slick online gallery of your Instagram photos.

Instawar pits Instagram photos against each other in a little game where two random images are displayed side by side.

Pic-a-Fight is similar to Instawar, minus the ability to create a diptych. You can add your own photos into the mix by connecting your Instagram photos.

Instaprint is one of the coolest ideas we’ve seen emerge as a result of Instagram’s popularity. If you have a special event or party, rent Instaprint’s special Instaprint Box. Each box is associated with a specific location or hashtag, so any photo tagged with either will be automatically printed. Instaprint is kind of like a photobooth and Polaroid camera all rolled into one

Instagoodies will provide you with a book of 1 inch stickers created using your Instagram photos.

Instamaker will turn your Instagram photos into t-shirts, mugs and postcards.

Stickygram turns your Instagram photos into fridge magnets.

If you’re looking for a way to print Instagram photos, Printstagram gives you a ton of cool options.

TeenyTile gives you a way to turn your Instagram photos into a cute little 2 inch ceramic tiles.

Postagram is an iPhone, Android and web-based app which allows you to send your Instagram photos as postcards.

If the smaller sticker size available from Prinstagram and Instagoodies doesn’t suit your taste, you can use ArtFlakes to order large 4 inch stickers using your Instagram photos.

With Keepsy, you can create a gorgeous book of your Instagram photos. In addition to Instagram, the site also supports Picasa, Flickr, PicPlz and Facebook, as well as the ability to upload photos from your computer.

For $19, HatchCraft will let you create a Boo Box simply by entering the url of your Instagram photo. A 4 inch print of your photo will be placed in a gorgeous bamboo shadow box to frame your photo.

Instaport makes it easy to download your Instagram images to a zip file, and a direct export service to Facbook, Flickr and RSS is in the works.

CopyGram works in the same way as Instaport, allowing you to download all of your Instagram images as a zip file, in addition to providing you with an easy-to-remember vanity url with your username.

 

 

 

 


Is There a Mobile App Developer Shortage?

Check out this Wall Street Journal Article that posses the question: Is there a mobile app developer shortage?

Do you see a shortage from your perspective?

Dallas social media speaker J.R. Atkins ask if there is a shortage of mobile app devleopersIt seems the mobile world can’t get enough of a good thing. And, in this case, the good thing is a talented mobile app developer.

According to a new report published byThe Wall Street Journal, the “talent pool” of devs isn’t overflowing by a long shot, despite the escalating demand for developers and their creative genius.

“The demand is constant,” said Dan Gilmartin, vice president of marketing for web start-up Where Inc. “Every company is looking for these people.”

Where Inc., for example, is looking to double its mobile staff this year after quadrupling it in 2010. But finding a few good developers is, incredibly, a daunting prospect for many like-minded firms.

 

Original Blog: http://www.mobilemarketingwatch.com/is-there-a-mobile-app-developer-shortage-14657/comment-page-1/

 

 

 

 

 


Is your Marketing Approach like a Leaf Rake or a Leaf Blower?

Dallas social media speaker J.R. Atkins discusses The Leaf Rake Approach to MarketingMarketing to prospective clients has changed greatly with the proliferation of online tools such as websites, email and most recently, social media. Prospects can turn to so many sources for information about you, your company, and your products or services. A recent day of yard work prompted me to explain the shift in marketing to a colleague as being “more like using a leaf blower then a rake.”

The Leaf Rake Approach

Dallas social media speaker J.R. Atkins recomends ACT for Contact or Customer Relationship Management Prior to the proliferation of on-line tools, I collected contact information from prospects such as their name, address, phone number and fax number and stored them on 3×5 cards. In the early 90’s I started using ACT, a Contact and Customer Relationship Management system, or CRM, to keep up with prospect information and to schedule phone calls, meetings, and direct mail campaigns. Armed with this information, I could mail, call, and fax prospects about my products and services. This shows the emphasis on collecting contact information, much like raking leaves into a pile.

The Leaf Blower Approach

Today, I take a different approach that is more like a leaf blower. As I meet prospective clients, I connect with them on-line via email and or social media. I have shifted from collecting and hoarding data, to giving and sharing data. In other words I blow information into the wind and wait for those who are interested to reach out to me.

Dallas social media speaker J.R. Atkins explains The Leaf Blower Approach to MarketingSocial Media is a great tool for “Leaf Blower” marketing. Once a connection is made via LinkedIn, Facebook, Twitter, a blog or YouTube, the prospect get’s to choose if they would like to follow you and if so, they can choose their preferred method of communication. Some prospects will discard the information you share, others will collect it and save it for the future, and some will find if valuable and share it with others, while some will act on it by reaching our my email, social media or phone. The main idea is that the prospects who are interested in you and the content you publish will “follow you” and when they are ready to buy, they will reach out to you.

Yet, there is a key point with this approach. It requires the marketer to publish content that is interesting, valuable and giving in nature. This kind of content will be shared with others and your message will take on the viral affect where it gets passed around to others very rapidly.

When using the “leaf blower” methodology, your goal is to draw prospects to you by “blowing out the information” and letting those that are interested come to you.

You probably need both

Dallas social media speaker J.R. Atkins share the Big 5 off Social Media modelTo be effective in my yard work, I need both a leaf rake and leaf blower to get the job done. In business, we need both approaches to market effectively. We should use the leaf blower approach to share good content through a website, email newsletter, LinkedIn, Facebook Fan Page, Twitter, a Blog and a YouTube Channel. Then, we can identify those prospects that have an interest in our content and target them with direct mail, email blast and direct selling content and methods.

By using both approaches we can continue to grow our business while allowing the prospect to connect with us in the way that works best for them. My hope for you is that you “rake in the money while blowing away the competition.”

March Events

3/9/11 Social Media Club of Dallas Presents SXSWi Pre-Party & Chris Treadaway

3/11/11 Chicago Symphony Orchestra – Mendelssohn’s Elijah

3/12/11 Chicago St. Patrick’s Day Parade

3/13/11 The American Choral Directors Biennial National Conference

3/13/11 SXSWi – South by Southwest Interactive

3/16/11 AIGA DFW Presents Local App Developer Success Story

3/23/11 Digital Dallas – A SXSW Recap

3/25/11 DFW AMA – How Next Gen Network Capabilities are Game Changers for Telecom Marketers

3/28/11 Dallas iPhone Developers/Entrepreneurs Meetup

3/29/11 Social Media & Your Career @ Career Jump Start


Some App Numbers

Check out the #’s for Apps

Sales of iPad apps to soar in 2011, says Gartner

Dallas Social Media speaker J.R. Atkins uses the iPhone App StoreDownloads for mobile communications devices are expected to increase over the coming years, providing new opportunities for mobile marketing campaigns.

Summary of Numbers

  • Device sales expected to exceed $15 billion
  • Application downloads will exceed $18 billion, 117% increase over 2010
  • 7% of 80 retailers in the study had a mobile marketing strategy

Sales of apps for the iPad, iPhone and other mobile communication devices are expected to exceed $15 billion (£9.4 billion) this year, according to the latest figures from Gartner. The research firm is predicting that mobile application store downloads will hit 17.7 billion this year, a 117 per cent increase on 2010, which could boost creativeDallas Social Media Speaker J.R. Atkins uses a Samsung Android deviceandmobile marketing campaigns. “Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, it shall pass. We do not think so,” said Stephanie Baghdassarian, research director at Gartner.

Consumers will be more willing to pay for apps over the coming years, theresearch claims, because they will see more value in having them and become more trustful of billing mechanisms.Advertising is predicted to generate just under a third of the revenue generated by application stores, the study also suggests. While apps are often play a key part in mobile marketing campaigns, a study from 2ergo last year found that brands are neglecting non-iPhone users. Just seven per cent of the 80 retailers it looked at had a mobile marketing strategy in place for non-iPhone users.

Posted by Neil Turner, find original post at: DMA: Sales of iPad apps to soar in 2011, says Gartner

ADNFCR-2705-ID-800367892-ADNFCR

Dallas Social Media speaker J.R. Atkins believes BlackBerry Apps will increaseResearch Sources: Direct Marketing Association: The DMA employs a prolific in-house research department that produces regular reports on general industry trends, as well as sector-specific issues. As an exclusive benefit, DMA members have free access to new and archived research. Additionally, the DMA has reciprocal agreements in place which means that members also enjoy free access to research produced by other industry organizations.

Gartner: Technology Research & Business Leader Insight | Gartner Inc.


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