Here are a few comments and quotes, get the full article at the DBJ. I guess you could count this as a Social Media success story. What do you think?
James Pecht, former DBJ employee, joined Interstate Batteries in 2009 to help focus their social media efforts. Then “Last year, Interstate partnered with Dallas-based Splash Media to help build social media and blogs just related to marketing the company’s franchising efforts.”
“One lesson Pecht learned last November about staying in touch with customers online: When they speak, you better listen.”
“Interstate Batteries now runs an active Facebook page, Twitter account and YouTube channel. Most of their efforts are related to the company’s sponsorship of Joe Gibbs Racing, a NASCAR partnership that dates back to the early 1990s.”
“Let’s not discount the value of a free article that tells you how to pick a marine battery,” he says (Pecht). “When the time comes, hopefully we’re educating you for making that purchase and you think highly of us for giving you that information.”