9 Ways to Validate Your Startup Ideas

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9 Ways to Validate Your Startup Ideas

Having your own business might be something that you envisioned for a long time. Now that you have an idea on what business to pursue, should you jump in right away and get started? No matter how excited you are and how good you think that idea is, it’s still best to pause and validate if your business idea.

Validating your startup idea doesn’t necessarily eliminate the risk of failure. However, this will tell you if it has a bigger chance of succeeding. Plus, it will help determine if you are on the right track when it comes to your plans.

One of the things to ask yourself is what problem you are trying to solve or eliminate? Your product or service must be useful for your target audience. It should be the solution for their specific issues or it must make their lives easier.

Know your market. Decide on which group of consumers you will be focusing on. Do your research to find out about their needs, wants, and expectations and see if your idea meets them.

There are more ways on how to validate your idea for a startup business. We compiled them in an infographic to make the process more convenient for you. Find out if your idea is something that is worth pursuing or not with our gorgeous and informative illustration below:

9 Ways to Validate Your Startup Ideas

Guest Blogger: Scott D. is with Start Blogging online: www.startbloggingonline.com


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What the heck does Snow Fall have to do with story telling?

18 Months after the New York Times published a story about an avalanche in Stevens Pass, in Skykomish, Washington, viewers are still raving about how this story represents the future of story telling, of eBooks, of writing in the digital world.

If you have not seen it, you need to check it out. The “news article” combines well written prose, video clips, pictures and Google Earth type imagery to immerse the reader into the story. And, it works. You feel like you are there. The credit for this great example of modern journalism goes to John Branch.

Follow this link or Google NY Times Snow Fall and you will see all the supporting articles and blogs that have been written following the release of the original article on December  20, 2012. I hope I write an article this well that gets this much exposure and acclaim some day. John won a Pulitzer Prize for his work. Well done.

J.R. Atkins recommends the NY time article snow fall

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The Booming Business of Global Warming

Join the DFW World Affairs Council for another dynamic, informative and impactful program.

Some people hear the term “global warming” and think temperature. Journalist McKenzie Funk thinks “money.” In fact, his latest book is titled Windfall, a project that has been years in the making. He traveled the planet to pursue the explanation of who is making money from the threat. Subtitled The Booming Business of Global Warming, the book looks at the profits that can be made from preparing for what some expect to be catastrophic climate change on planet Earth.

Funk’s work in such magazines as Mother Jones, Harper’s, Rolling Stone, National Geographic, etc., suggests that Funk is an old-school, smell the air at the site, see the landscape, meet the people reporter. His range of stories includes not only assessing profits made from global warming, but hitchhiking the Trans-Siberian Highway, skiing Tibet’s treacherous Shishapangma and meeting the people seen as either blessings or threats to America. Examples include his story in Mother Jones about a Guantanamo detainee who had been to America.

In July of 2011, he spoke to the TEDxOxbridge gathering and discussed his early efforts to report and organize his book Windfall. His entertaining but cautionary talk ranged from accelerating emissions in wealthier nations to Senegal’s “great green wall of trees.” And he noted lightheartedly that when it comes to “coastal defenses” against rising waters, “the Dutch will make all the money here because they’ve got the practice.” A sampling of that talk notes that it’s “not actually hippies” but business that is working to make money off global warming.

Funk’s bio describes him as a Phi Beta Kappa and high honors graduate of Swarthmore who speaks five languages: “Spanish, German, Italian, Russian, and, mostly, English.”


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DFW ATW: Valarie Freeman

The Alliance of Technology and Women (“ATW”) Dallas , is a dynamic non-profit organization that supports women and men worldwide who share the common interests of empowering women in technology, increasing the number of women in executive roles and encouraging women and girls to enter technology fields. 

January 2014 Event Guest Speaker: Valerie FreemanFounder and CEO, Imprimis Group Topic: “How to Survive and Thrive in a Tech Services…

I have watched Valerie’s business grow from a simple word processing company to a significant staffing company in North Texas. You will not be disappointed with her talk.

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Consumer Electronics Show 2014

Each year, CES or the Consumer Electronics Show, produces new ideas and products that affect our business and personal lives.  Watch for emerging trends that will improve your world.

“The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in LasVegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace.”

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J.R. Atkins, thinking inside the box

Box Thinking: Inside or Outside?

J.R. Atkins, thinking inside the box“Thinking outside the box” is such an over-used term yet I still hear it used to describe looking at life, a systems, a product, a problem or an issue in a new or different way. But, to think outside the box, don’t you need to understand what is in the box? Check out the list below and see if you can think of additional material that should be in or outside the box.

“Inside the Box”

  1. Current Methods & Procedures
  2. Current Customers & Prospects
  3. Current Employees & Recruits
  4. Current Products & Services
  5. Current Information & News Sources
  6. Current Ways of Thinking & Communicating
  7. Current Locations & Resources
  8. Current Culture “The way we do things”

J.R. Atkins thinking outside the box“Outside the Box”

  1. Any New Approach, Order or Method
  2. Any New View or Perspective
  3. Any New Way of Thinking
  4. The Opposite of the “Inside the Box” Thinking


For one to be good at creating, innovating, inventing, developing… you must be able to suspend your current beliefs long enough to see the world in a new way. In Seth Godin’s recent book “The Icarus Deception” he writes of the balance between our comfort zone and safety zone and how we must get comfortable with new realities or our new safety zone. He goes on to say that success in the new era goes to those that “create ideas that spread and connect the disconnected.” J.R. Atkins recommends The Icarus Deception

As we enter 2014 my hope for you is that you are able to create remarkable results with remarkable ease. Perhaps you can think outside the box to new highs in your career by looking at what is already in the box.

Events Worth considering


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TEDxCity2.0 Simulcast

TEDxSMU is hosting a free simulcast event for TEDxCity2.0 on September 20th!!

TEDxCity2.0: Dream me. Build me. Make me real.  is a day-long TED event for urban innovators, organizers, stewards and builders – with international speakers, global conversations and activities. Hosted by Chris Anderson, John Cary and Courtney Martin, the four-session event will surface stories of urban ingenuity and interdependence from across the globe. TEDCity2.0 will focus on how bright ideas turn into collective impact—through talks, breakout sessions and satellite events globally.  TEDxCity2.0 takes place in New York City’s The Times Center, but we will be simulcasting the entire conference for free!!

TEDCity2.0 dates and times
September 20th, 2013
All times CST

    • Session 1 – Redefining Citizen: 8 – 9:30am CT
    • AM Break: 9:30 – 10am
    • Session 2 – Reinventing Urban Experience: 10 – 11pm CT
    • Lunch break: 11 – 12:30pm
    • Session 3 – Reimagining the City: 12:30 – 2pm CT
    • PM Break: 2 – 2:30pm
    •  Session 4 – Redrawing Geographies: 2:30 – 4pm CT
For more information on City2.0 their website is: http://www.thecity2.org/
For questions about the Free Simulcast event please call or email Christie Pearson at cmpearson@smu.edu or 214-768-2070.

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HootUp with SEO/SEM Group

We are excited to be co-hosting this HootUp with the Dallas Interactive Marketing & Internet SEO/SEM Meetup Group. They cover a wide range of topics from SEO, SEM, PPC, Social Media, Web 2.0, and other current technologies.

Register at Meetup:


Join us and our guest speaker Joe Youngblood for an informative presentation entitled “Dominating Your Local Competitors How Residents of DFW Find Local Business.” If you’re looking to increase web traffic from local search and understand the process behind it, you do not want to miss this Meetup!

A recent survey was conducted with local DFW residents to see just how they sought out, discovered, and interacted with local businesses.  The results of the study are astounding and will help power your local marketing efforts. Joe will review the survey data and what it means as well as tactics to implement to take advantage of the data to help you dominate your competition.

Topics that will be covered in the presentation

  • Find out how frequently residents of the Metroplex actively search and seek out a new local business
  • What local residents are looking for in a local business website
  • What social networks are the most important for DFW residents
  • How web design aesthetics impact local business
  • The benefits of ‘check-in’ messaging

The event cost will be $5 per person and we accept cash and credit cards.
Pizza and Soda/Water will be served prior to the meeting.  Come early and eat some food and network!


6:00 – 6:30 PM Networking

6:30 – 7:00 PM HootSuite Tips Presentation

7:00 – 8:00 PM Main Presentation & Q&A with Joe Youngblood

8:00 – 9:00 PM More Networking

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The CXO Collective of Dallas

Connect with Entrepreneurs, C-Level Executives/Consultants and Investors.

We Invest in, Buy, Build and Sell companies. Our group leverages human and financial capital to generate wealth and growth for each other.

Your skills, talents and connections are valueable to us. Join the movement.

Join us for a networking event, Westin DFW, for an evening Networking event with Drink, Food and Opportunities. 


We will share exactly how we are buying, building and selling businesses that have proven positive cash flow and how you can participate as a consultant, investor (passive/active) or advisor.

Network, Eat and Mingle with fellow investors…

This event and dinner will not only allow you to network, eat and mingle with fellow investors but is also an opportunity to learn about a new avenue of deals to collectively invest in.

Billions of Dollars in Mergers, Acquisitions and Exits…

Over the years, our team has facilitated billions of dollars in mergers, acquisitions and exits. I have raised over $100M for companies and Jason (one of the founders of CXO Collective, who you’ll meet) has personally grown a company from nothing to 272 on the Inc. 500 List of Fastest Growing Companies.

Jason and I (Corbin Cowan, Co-Founder CXO Collective) along with our Dallas partners and members are organizing this meeting in Dallas.

You Can Get Involved With Us…

If you are interested in learning how you can get involved with us and start receiving benefits from the collective groups we are building all over the US, simply reserve your seat above right now to attend this private event.

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Governor’s Small Business Forum for North Texas

Governor’s Small Business Forum for the North Texas region will be held at the Irving Convention Center on August 1, 2013. Sponsored by the Office of the Governor, Economic Development and Tourism Division, Texas Workforce Commission and Allstate.

The forum is designed to promote and foster growth for entrepreneurship and small businesses. As one of nearly 20 Governor’s Small Business Forums held throughout Texas all year, each one is meant to encourage more Texan small businesses to develop needed skills to thrive. In Texas small business is big business, and the forum will offer a range of expert speakers and in-depth seminars covering workforce development, to internet marketing, to adapting to changing healthcare laws.

The forums also provide Texan businesses a chance to meet and trade with one another, exchange best practices, and discuss challenges and innovative ways of overcoming them. Additionally, the forum highlights the wide range of opportunities available to minority and women-owned small businesses, veterans, and businesses interested in expanding globally.

Tickets are $45.00


Topics include:

Business start-up essentials

Workforce skills development

Social media training

Export opportunities and logistics

Access to capital

Networking and B2B connections




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