I’m not suggesting this is how all Apps should be developed. Yet, I am suggesting that HTML5 and similar tools are capable of creating App like functionality using “Mobile Web” sites and driving value for the user, the brand and the developer.
Every company, association, and non-profit will have a Mobile App delivery method in time. Some will have a customized app, some will get their app from a vendor or channel partner, and many will have a “Mobile Experience” delivered via PhoneGap and similar HTML5 tools.
I look forward to reading your comments.