Can Success be Simplified?

Can Success be Simplified?

Success Simplified by Steven Covey, J.R. Atkins, Tony Alessandra & Patricia FrippIn the book Success Simplified by Insight Publishing, several authors, strive to cut through clutter and identify strategies and steps to help us all succeed. I took a look through the book and identified a few ideas and quotes worth sharing.

In chapter 2, Dr Stephen R Covey talks about how many organizations are using “the industrial model in an information age” meaning the J.R. Atkins & Stephen Covey wrote Success Simplifiedmachine was the main asset of the industrial era. “The new asset is intellectual and social capital – the qualities of people and the quality of the relationships they have with each other.” He goes on to say that “the industrial model does not work in an information age. It requires a focus on new wealth, not capital and materials.” Yet, think of how many of our analogies and structures stem from the industrial days? (p22).

In chapter 6, J.R. Atkins (me) provides information and strategies for leaders so they can make sense of social media and learn how it can be applied to their organization. Of the hundreds of social media tools and networks available, I point to The Big 5 of Social Media: LinkedIn, Facebook, Twitter, Blogging and Video. Google+ may succeed in becoming #6 but the jury is still out on that verdict. With one or more of the Big 5, an organization can share content, listen to customers, create a community, build relationships of trust and build business. “In a broad since, there are generally 3 ways a business can use social media: (1) Marketing (2) Customer Service (3) Employee/Partner Communication. “In addition to these, social media also helps you search engine optimization or SEO. (p92)

In chapter 9, Patricia Fripp discusses “How to Get Ahead and Stay There” by becoming a better speaker. At age 20 she arrived in America as a hair stylist and $500. After becoming very successful as a hair stylist in Hollywood, she began speaking and became an award winning, accomplished member of the National Speakers Association. Patricia says there is nothing that an executive and leaders should focus on more than being able to communicate their ideas and their passions. (p147)

In chapter 16, Dr Tony Alessandra talks about using the Platinum Rule: Do unto others as they would have you do unto them. In other words, treat people the way they would like to be treated. (Tony owns the trade mark on the Platinum rule). He is also big on assessments. Check out his website: www.AssessmentBusinessCenter.com where Tony has over 25 different tools to measure skills such as EQ – Emotional Quotient, CQ – Cultural Quotient, Leaderships Style, Social Style and more. (p245)

My hope is that these few simple success ideas will help you become more effective today and in the future. If you would like a copy of the book, please go to http://somethingdifferentcompanies.com/products/books-cds-dvds/ to order a book, CD and/or DVD.

Events Worth Considering:


Will Google+ Make it?

Dallas Social Media speaker J.R. Atkins likes Google+, and offers training on Google+In late June of 2011, Google launched its third attempt at a social media site, Google+, and since then, people have been asking, will Google+ make it? Here is the take on Google+ by Dallas Social Media speaker, J.R. Atkins.

1. Yes. Why?

  • The 3rd time is a charm, after Google Buzz & Google Wave
  • The market is ready for a Facebook competitor
  • Google will integrate with Google Docs, Calendar, Reader, Gmail
  • Google will somehow make it better on their ndroid operating system.

2. What’s it mean to me and my business?

  • In addition to The Big 5 (LinkedIn, Facebook, Twitter, Blog & Video) you will now need to learn Google+.
  • In time, Google+ will add “pages” or business Profiles. For now, they are asking you not to create a personal account for your brand and have removed some well known brands.

3. When can I get started?

  • As soon as Google+ starts accepting new accounts again. When it started on June 28, Google+ accepted new accounts from you if you got an invitation from the beta group, mainly the Tech and Social Media community.

4. Could Google+ fail?

  • Yes, unless they start accepting requests from people for new accounts. I have met several people who are so frustrated that they cannot get a Google+ account that when Google+ does open again, they don’t want an account, it’s called “backlash.”

5. Pros & Cons of Google+:

6. For a Google+ cheat sheet:

What do you think? Is your business looking at Google+? I look forward to hearing your thoughts.

Future Events of Interest:

09-01-11 Gordon England, former Secretary of the Navy

09-01-11 DFW-AMA Meet-n-Greet

09-06-11Aggie Business Luncheon featuring Cathrine Hatcher

09-07-11 An evening with Former U.S. Sec of Defense Robert M. Gates

09-13-11 September AAF Luncheon – “Doing Digital Media Right”

09-13-11 Dallas Interactive Mktg & Internet SEO/SEM There is No ROI in Marketing

09-14-11 Webinar: Making Social Media Work for Your Business

09-15-11 the Association for Corporate Growth Sept Breakfast

09-15-11 Dallas Safari Club Sept Meeting with Larry Weishuhn

09-16-11 The Speaker Co-op DFW Monthly Meetup

09-21-11 Tim Pitt & Karen Shaffer of Rent-A-Center

09-21-11 Digital Dallas visit with Moonbot Studios

09-22-11 Dallas Business Club Reception & Discussion

09-22 11 World Affairs Council Dinner Featuring Thomas Friedman

09-27-11 The Last Tuesday Happy Hour at the Ritz-Carlton Dallas

09-29-11 AAF Dallas Happy Hour @ Naga Thai Kitchen & Bar


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