So what is Branding anyway?

This month’s issue of Fast Company has several good examples of how Branding can help a company such as Starbucks, Brim Coffee, Yello Pages and more. Check out these stories.

Check out the article here: http://www.fastcompany.com/magazine/159/company-image-reboots

Here is an example of breathing new life into an old Brand: Brim Coffee

Check out the article here: http://www.fastcompany.com/magazine/159/brim-coffee

What can updating a logo do for an old Brand?

Check out the article here: http://www.fastcompany.com/magazine/159/good-bad-company-logos

Can you think of examples of how Branding has helped a company increase sales?