With Facebook’s IPO today, let’s look at 5 Successful Campaigns

With Facebook’s IPO today, let’s look at 5 Successful Campaigns

 

Facebook‘s IPO is today and the topic of advertising revenue is at the heart of the value proposition. With an opening price of $38.00, will it go up or down?

Take a look at the article from Co.Create on The 5 All-Time Best Facebook Campaigns. What can you learn from these campaigns that will help your organization?

 Dallas social media speaker J.R. Atkins recommends Facebook Marketing: Small & Medium BusinessesSuccess Stories

“In a dramatic bit of timing, GM announced it was pulling its $10 million in Facebook advertising mere days before the latter company’s IPO.

The high-profile move drew a line under the already pronounced question mark around Facebook’s real value as a paid advertising platform. While some, including Ford, rushed to make the point that proclaiming Facebook ineffective is simply admitting that you’re doing it wrong, the fact is that there has been little to support the notion that there’s a link between paid advertising on Facebook and real, bottom-line results…”

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Yes, my watch is a Nano & here is the story

iPod Nano watchband called a Lunatik and worn by Dallas social media speaker J.R. AtkinsIf you have not heard the tale of how Scott Wilson conceived the idea for a cool watchband for the iPod Nano, then got it funded via the KickStarter program and went on to get his creations sold in the Apple stores by negotiating a better than average profit split, then here you go!

Below is an excerpt of the Fast company Article on “The United States of Design.”

From GM to 3M, in boardrooms and on Wall Street, in Silicon Valley and on Madison Avenue, design matters more than ever. Around the globe, American designers have never been more influential. Welcome to an unexpected and inspiring moment.

Early last November, Scott Wilson was feeling a little gloomy. The partnership in a startup he had
worked on relentlessly for a year had fallen apart, leaving him with little but regret over the time he had spent away from his family and his Chicago design studio, Minimal.

But this is the United States, a country famous for second acts. So after a few days of moping, Wilson, a serial
entrepreneur with a corporate stint as global creative director of Nike’s watch division, jumped back in. He had a new idea–and a novel plan for funding it.

Wilson’s brainchild was an innovative watch that grafted the body of an iPod Nano onto an aluminum case, turning the little touch screen into a cool, wrist-circling gadget that could wake you up in the morning, play your music, and even, with the help of a Nike+ chip mounted on the side, track your daily run.

The challenge, of course, was how the designer–who normally makes his living providing creative services to clients such as Steelcase, Google, Dell, and Microsoft’s Xbox–could raise the money to bring the concept to market. Potential partners had balked at his design, saying it would be too expensive to produce.

Design can be a critical competitive advantage–if American business seizes this moment.

That’s when Wilson turned to Kickstarter, the web-based funding platform for independent creative projects. He posted his idea on November 16. Within a week, he had raised $400,000 from 5,000 backers. Within a month, 13,500 people from 50 countries had ponied up nearly $1 million. In total, he sold 21,120 units on Kickstarter and roughly 20,000 more through his own site, lunatik.com.

Then Apple took notice and called Wilson to urge him to sell his wares in its stores. This brings us to the particularly delicious part of the story: When Apple offered its customary profit split, Wilson pointed to a Kickstarter survey indicating that 76% of his buyers had purchased a Nano because of the wristband. In other words, his accessory was spurring Apple sales. “That let me negotiate more favorable terms,” Wilson says. And now, Apple is selling twice as many watchbands as it had forecast.

To read the whole article online at Fast Company.com, click here.


So what is Branding anyway?

This month’s issue of Fast Company has several good examples of how Branding can help a company such as Starbucks, Brim Coffee, Yello Pages and more. Check out these stories.

 Dallas social media speaker J.R. Atkins offeres exmples of Branding

Check out the article here: http://www.fastcompany.com/magazine/159/company-image-reboots

Here is an example of breathing new life into an old Brand: Brim Coffee

Dallas social media trainer J.R. Atkins gives example of refreshing a brand

Check out the article here: http://www.fastcompany.com/magazine/159/brim-coffee

What can updating a logo do for an old Brand?

Dallas social media strategist J.R. Atkins discusses logos and Branding

Check out the article here: http://www.fastcompany.com/magazine/159/good-bad-company-logos

Can you think of examples of how Branding has helped a company increase sales?


What are you reading? Me? Fast Company, D CEO and…

Dallas social media speaker J.R. Atkins is a reader of Fast Company MagazineI just completed reading my first issue of Fast Company Magazine, the June 2011 issue, and I was VERY pleased. So often I just browse a magazine, look at the Ads, pictures, and read a few articles that catch my eye. But not with Fast Company; I consumed it, reading all of the articles and most of the Ads. My favorite content was an article on “The 100 Most Creative People in Business.” I found it informative, inspiring and helpful.

For those of you wondering, I read it from a print copy, not my Samsung Galaxy Tablet. I do have reading material on my tablet but I chose the old fashion print version on purpose so I can disengage from a device for some of my informative reading.

Dallas social media speaker J.R. Atkins is an avid reader of D CEO by D Magazine

The other magazine I have recently discovered is D CEO. I like the local aspects of the content and the short stories on Dallas Companies and their CEO’s. I even see and read about people I know or have heard mentioned in business conversations. D CEO serves as a community building aid for the Dallas business community. Pick one up and see what you think.

What current periodicals do you read to keep up with trends, knowledge, competition, and local business? I’d also like to hear your thoughts on reading in print or on an e-reader.

 

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