Elements of a Good Facebook Graphic

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Elements of a Good Facebook Graphic

I have been recommending Info-Graphics and Professional Graphics to my clients and this one from “The Bean Cast” is a great example.Bob Norpp

  • Note the “interesting graphic” with color and images that “pop” and get your attention.
  • See the company logo
  • The picture of Bob Norpp the Bean Cast Host
  • The easy to read name “Bean Cast”
  • The Brand explained “marketing podcast.

These are all components of a good graphic you might post on social media.


Let me know if you are using graphic images to attract more attention on your social media sites.

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Facebook Ad’s for “Likes” Do Not Work?

Check out this video by Derek Muller of the Veritasium on why Facebook Ads for Likes do not work. He’s a science guy and most of his content is science related. But on this one, he applies his scientific approach to the Facebook Ad Model to see how it works or doesn’t.


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Have you Downloaded your Facebook data?

Some people do not care about having their data incase Facebook “goes south” tomorrow but some do and may not know how to download a copy. I suggest my clients do this at least monthly. Here is how.

  • Go to Facebook settings in the uper right hand corner of your page.
  • Click on “Account Settings”
  • Under the work “Language” click on “Download a copy” of your Facebook data
  • Click on green “Start Archive” button
  • It will turn grey and say “pending” while your data is compiled.

When the archive is complete, Facebook will send an email to you.

Good Luck!

J.R. Atkins tells you hhow to download your FB data




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How the Facebook IPO can Help your Business

After all the hype of the Facebook IPO, what now? AppAddictive suggest thereAuthor J.R. Atkins comments on Facebook IPO are 5 specific ways in which life will be better in a post Facebook IPO world.


Facebook Ads could be the most efficient source of Leads for your business

Facebook expects to raise $16 billion through its IPO, securing its title as the largest tech IPO in history. In the online world there is an air of excitement, speculation and questions. Most importantly – What does Facebook going public mean for your business? 


5 changes to Expect:

1. Better Ads:

Ads are essential to Facebook’s revenue stream, which will have to show significant growth. Expect to see innovation in ads – new ad formats, better targeting and greater reach. Similar to Search Ads after Google’s IPO, Facebook Ads platform is in it’s infancy. Expect Facebook ads to show up outside of the Network and Mobile.


2. Paid Reach for Posts

With a greater focus on ads, it will become increasingly harder for posts by businesses to reach fan’s newsfeeds. Compelling and engaging posts are still valuable – however business owners will have to venture into buying ads to make sure they get visibility.


3. Social Media Marketing will Become Easier

The rise of Facebook created the Social Media Industry. With Facebook’s IPO – growth will breed opportunity and standardize best practices. Business managers will have more tools and options to utilize Facebook effectively and invest more money.


4. More Apps, More Features, More Fun

Facebook has to do something with all that money right? Expect more features that promote sharing and engagement as Facebook acquires tech companies such as Instagram. As cool features are added, you can look forward to more ad real estate and ability to streamline your social media efforts. There is a huge opportunity to integrate newly acquired apps into your marketing too. 


5. Less Changes to Facebook

Do you feel like every time you login something has been added or removed? Facebook has certainly experimented to get it right. Now as a public company, they are less inclined to change products. That means managing your pages, ads and Apps will become easier.

Find more info and articles at https://blog.appaddictive.com/

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With Facebook’s IPO today, let’s look at 5 Successful Campaigns


Facebook‘s IPO is today and the topic of advertising revenue is at the heart of the value proposition. With an opening price of $38.00, will it go up or down?

Take a look at the article from Co.Create on The 5 All-Time Best Facebook Campaigns. What can you learn from these campaigns that will help your organization?

 Dallas social media speaker J.R. Atkins recommends Facebook Marketing: Small & Medium BusinessesSuccess Stories

“In a dramatic bit of timing, GM announced it was pulling its $10 million in Facebook advertising mere days before the latter company’s IPO.

The high-profile move drew a line under the already pronounced question mark around Facebook’s real value as a paid advertising platform. While some, including Ford, rushed to make the point that proclaiming Facebook ineffective is simply admitting that you’re doing it wrong, the fact is that there has been little to support the notion that there’s a link between paid advertising on Facebook and real, bottom-line results…”

Read More

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Does your Flickr account post to your Facebook account?

I received this notice today about my Flickr account:

Social Media Author J.R. Atkins suggest you check your Flickr settingsJust a quick reminder that you’ve just chosen to start sharing your Flickr uploads on your Facebook Timeline. New photos and videos will be sent to Facebook about 10 minutes after you upload them, as long as they are publicly viewable.

If this is what you want, no action is required. If you do not want your Flickr uploads to be shared on Facebook you can manage your settings over here.

You can always share any of your photos individually on your Facebook Timeline by using the Share menu.

The Flickreenos

Your use of Flickr is subject to the Yahoo! Terms of Service and Privacy Policy and the Flickr Community Guidelines


Check your settings today.

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Can Success be Simplified?

Success Simplified by Steven Covey, J.R. Atkins, Tony Alessandra & Patricia FrippIn the book Success Simplified by Insight Publishing, several authors, strive to cut through clutter and identify strategies and steps to help us all succeed. I took a look through the book and identified a few ideas and quotes worth sharing.

In chapter 2, Dr Stephen R Covey talks about how many organizations are using “the industrial model in an information age” meaning the J.R. Atkins & Stephen Covey wrote Success Simplifiedmachine was the main asset of the industrial era. “The new asset is intellectual and social capital – the qualities of people and the quality of the relationships they have with each other.” He goes on to say that “the industrial model does not work in an information age. It requires a focus on new wealth, not capital and materials.” Yet, think of how many of our analogies and structures stem from the industrial days? (p22).

In chapter 6, J.R. Atkins (me) provides information and strategies for leaders so they can make sense of social media and learn how it can be applied to their organization. Of the hundreds of social media tools and networks available, I point to The Big 5 of Social Media: LinkedIn, Facebook, Twitter, Blogging and Video. Google+ may succeed in becoming #6 but the jury is still out on that verdict. With one or more of the Big 5, an organization can share content, listen to customers, create a community, build relationships of trust and build business. “In a broad since, there are generally 3 ways a business can use social media: (1) Marketing (2) Customer Service (3) Employee/Partner Communication. “In addition to these, social media also helps you search engine optimization or SEO. (p92)

In chapter 9, Patricia Fripp discusses “How to Get Ahead and Stay There” by becoming a better speaker. At age 20 she arrived in America as a hair stylist and $500. After becoming very successful as a hair stylist in Hollywood, she began speaking and became an award winning, accomplished member of the National Speakers Association. Patricia says there is nothing that an executive and leaders should focus on more than being able to communicate their ideas and their passions. (p147)

In chapter 16, Dr Tony Alessandra talks about using the Platinum Rule: Do unto others as they would have you do unto them. In other words, treat people the way they would like to be treated. (Tony owns the trade mark on the Platinum rule). He is also big on assessments. Check out his website: www.AssessmentBusinessCenter.com where Tony has over 25 different tools to measure skills such as EQ – Emotional Quotient, CQ – Cultural Quotient, Leaderships Style, Social Style and more. (p245)

My hope is that these few simple success ideas will help you become more effective today and in the future. If you would like a copy of the book, please go to http://somethingdifferentcompanies.com/products/books-cds-dvds/ to order a book, CD and/or DVD.

Events Worth Considering:

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Do you archive your Facebook data?

As I was updating some Facebook information it occurred to me to save a copy of my data. Yea I know, once I put it on Facebook they probably have some ownership stake too, but aside from that, I think it is a good idea to have a current back up copy of my data “just in case.” So here is the process:

  1. Log into Facebook
  2. Click on “Account” in the upper right hand corner of the screen
  3. Click on “Account Settings” from the drop down menu
  4. Click on “Download a copy of your Facebook Data”
  5. Re-Enter your Facebook Password
  6. Click on “Download Archive” and follow the remaining instructions


Dallas social media speaker J.R. Atkins tells how to archive your Facebook data

It will take a while for Facebook to create the Archive. They will send you an email to your primary email address on file with Facebook. When you receive that email, it will  contain a link. Click on the link and save your Facebook data to your computer.

You will probably want to do this on a regular basis depending on the amount and importance of your data. Good luck and let me know how it goes.

Dallas social media speaker J.R. Atkins reccommends down loading your Facebook data

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“Facebook for Business” from Facebook

We started with individual Facebook account, then came groups, then pages and now finally the recipe from Facebook for how to grow your business on Facebook.

Here are the 3 steps of “Facebook for Business”

Dallas social media speaker J.R. Atkins teaches how to use Facebook for Business1. Build a presence

  • Create your Fan Page
  • Link your Page to a Place for check-ins
  • Add a Facebook link or “Like” button to your website

2. Engage your community

  • Post regular updates
  • Build Relationships with timely responses
  • Listen to feedback and tweak your Page

3. Get the word out

Their final suggestion is to learn more by accessing their Best Practices Guide and Success Stories. Remember, this is where you begin. Give yourself some time to get your desired results.

Good luck and let me know what you think.


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IBM offering Facebook Marketing services? Really?

Many people still do not think Facebook is a relevant marketing and communication tool. Well, what if IBM was helping you? A friend of mine, Mike Short (who is very tall), shared this article and I thought it was worthy of passing along.

IBM Starts Unit to Help Clients Develop Facebook Marketing

By Katie HoffmannMar 14, 2011

Dallas social media speaker J.R. Atkins  is a supporter of IBMInternational Business Machines Corp. (IBM) is unveiling new software and services that help customers market and sell their products, aiming to mine a $70 billion market opportunity.

The new division, Smarter Commerce, features services such as using analysis to tailor marketing and brand assessment on Facebook Inc. or Twitter Inc. in real time, Craig Hayman, a general manager in the IBM software unit, said in a telephone interview last week.

Companies seeking the best ways to market and sell to customers are using more social media and mobile devices, Hayman said. Hardware, software and services that help companies do that will be a $70 billion market opportunity this year, he said.

“It gives you a view on your products and services and how your spend in social media — whether that’s Facebook or Twitter or any other social media engine — is resonating,” Hayman said.

The division will be part of the Armonk, New York-based company’s Smarter Planet initiative, which uses technology to monitor anything from cities to hospitals to make them more efficient. IBM expects the program to be a $10 billion business in 2015.

The services help companies analyze who views their social media efforts, by using Web browsing history and other information to give a picture of customers and how they behave.

Dallas Social Media Speaker J.R. Atkins recomends Facebook MarketingFacebook

“Say I have a Facebook page. What are the dynamics of the customers coming into Facebook? How many of them are buying? How old are they?” Hayman said.

IBM worked with one college that was trying to boost its global presence with social media. After analyzing the campaign with IBM, they learned people from only two zip codes were viewing the pages.

Last Mothers’ Day, IBM helped a North American retailer track who was buying its products and how. A trend popped up: Of customers buying from a mobile device, most — and the biggest spenders — were using Apple Inc. (AAPL)’s iPad.

Dallas social media speaker J.R. Atkins sees how Apple & IBM work together“It shows you iPad users think of their mothers quite a bit,” Hayman said. “We also could tell who was thinking of them late, tracking it hour by hour.”

The company is also working with 1-800-Flowers.com Inc. (FLWS), helping the flower-and-gift retailer track their customers’ use of the site. The service can show whether they’re looking for birthday flowers, how often they visit the site and how much they spend.

“We’ll be able to categorize all of our customers into buckets,” Chief Information Officer Steve Bozzo said in a phone interview last week. “We may actually have different promotions for the good customers.”

IBM fell $1.07 to $161.36 at 10:58 a.m. in New York Stock Exchange composite trading. The shares had climbed 11 percent this year before today.

To contact the reporter on this story: Katie Hoffmann in New York at khoffmann4@bloomberg.net

To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net.

Original Article post link.



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