7 Practical Tips for Facebook’s New Algorithm

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7 Practical Tips for Facebook’s New Algorithm

New Year is a time when many of us make resolutions and Mark Zuckerberg is no exception. However, this resolution may have a big impact on many lives, both personal and professional. In his quest to improve Facebook and help people feel more connected, Mark announced a new “Facebook Algorithm Change.” This change will elevate personal interactions in the newsfeed while de-prioritizing content from business pages and publishing companies.

Facebook Algorithm Change

WHAT DO THESE FACEBOOK ALGORITHM CHANGES MEAN TO INDIVIDUALS?

Latest Facebook algorithm changes are designed to improve our personal experience on Facebook:

  • We will see more content from our family and friends vs. random pages we followed. Creating a better connection with people we care about.
  • The meaningless viral videos will no longer be promoted on Facebook. The expected result is that we will waste less time browsing through these.
  • Interesting, thought-provoking conversations will find a way into our newsfeed more often.

In theory, these are all great changes designed to create a much better Facebook experience for all of us.

WHAT DOES FACEBOOK ALGORITHM CHANGE MEAN TO BUSINESSES?

If you are using Facebook to promote your business expect to see both reach and engagement for your business pages to decline. You will likely have to come up with new ways for your content to be seen.

We’ve summarized 7 practical tips to help you succeed with Facebook marketing after the latest algorithm change

J.R. Atkins Facebook marketing

1 – ADD LIVE VIDEO

New Facebook algorithm will favor Live Video, especially video with engaging content.

This may mean that we will see a lot more poor quality videos recorded in the car. It may also mean that some brands will step up and deliver unique, entertaining, thought-provoking and educational content.

To develop a simple live video strategy, try the following:

  • Schedule a weekly live series to talk about breaking news in your field
  • Break down one of your core offers into a series of “how to” live videos
  • Create featured interview series with top experts in your industry

Facebook algorithm changes will continue to come and go, but building your brand via memorable content will stay. It is your chance to shine. Determine a central theme to your brand and create a live video strategy around it.

2- CREATE CONVERSATIONS

Focus on a meaningful conversation. The goal is to increase active networking on Facebook vs. click-bait posts asking people to tag friends.

Many marketers may opt-in for “shock and awe” type of questions. While these may create some hype around a specific post, these are hardly a way to create a lasting brand.

Instead of going after short-lived entertaining types of questions design a longer-term content strategy:

  • Focus on interesting, relevant, engaging questions and ways to create a dialog.
  • Ask questions that may create a discussion and tap into differences of opinions.
  • Listen to your customers and post answers to their most burning questions.
  • Engage people via polls.

Monitor engagement on your posts and constantly refine the strategy to focus more on the posts that are performing best.

3 – FOCUS ON GROUPS

Groups have been a great way to create a community around your brand. Facebook algorithm change does not impact content posted in the groups.

While groups are harder to build and manage, group members are more connected to each other. As a group admin, you get to design and enforce the rules.

Some of the most successful groups are uniting members within a particular niche and/or a common goal. These common goals can be:

  • learning a new topic and sharing best practices, top challenges, questions.
  • going through similar experiences and making recommendations on resources, approaches; celebrating wins and overcoming failures.
  • Sharing strong passions and interests.

The possibilities are endless when you combine passionate people in the same group.

4- EXPLORE MESSENGER

Messenger created an unprecedented platform of connected people. Individuals can connect to one another in a matter of minutes. No wonder that popularity of marketing via messenger exploded in the past year.

Messenger bot campaigns boast 88% open rates (compare to an email open rate of 20-25%). Creating a messenger ad strategy for your brand will ensure that more of your messages are seen. Avoid being spammy on messenger. Rather focus on a specific goal:

  • Tap into messenger bots to create advertising strategy. ManyChat and ChatFuel are two of the top bot solutions.
  • Create a conversation with your followers via automated conversations or improve customer service.
  • Deliver valuable downloads to your followers via Messenger Ad campaign.

Messenger is an excellent way to keep in touch with your audience. Even if you are not ready to implement the strategy today, start planning for it.

5 – PRACTICE REMARKETING

Adding a paid social media strategy to your mix is a great idea (especially, with the ongoing algorithm changes). Some marketers speculate that the change will drive the cost of advertising up.

Targeting new audiences via ads may become quite costly. Facebook’s latest changes will lead to less time spent on social networks. This, in turn, will mean less ad inventory and higher cost.

If your page has built a significant following, you can tap into this audience via remarketing. Remarketing is easier than you think. Try some of these simple remarketing techniques:

  • Show a lead magnet people who engaged with your page or your page posts.
  • Invite people who watched 25% of your videos to visit your website
  • Retarget your website visitors with a low-cost offer

Even if you are not ready for retargeting today, Install Facebook Pixel to start learning about your audience.

6 – LOOKALIKE TARGETING

Lookalike (LLA) targeting allows you to exponentially expand reach to people who are similar to your best customers. Instead of guessing who your audience is based on geography, demographic and interest targets, you can try the following lookalike audiences:

  • Lookalike audience based on your email subscribers (you can upload a custom list to Facebook)
  • Lookalike audience based on your website visitors (you will need to use Facebook pixel data for that)

LLA targeting is a Facebook goldmine. You have a benefit of tapping into an extensive Facebook database of information on all of its users – and you do that at a fairly low cost.

7 – EXPERIMENT WITH OTHER PLATFORMS

Let’s face it – This is not the last algorithm change by Facebook. With Mark Zuckerberg’s commitment to “Fix Facebook in 2018” we may see more changes that will require all of us to rethink how we market.

It may be time to look at some other platforms:

  • Niche Platforms (e.g. House, Quota, Reddit) – research niche platforms in your industry and join the conversation. These platforms may not have the massive audiences Facebook offers. However, as the rule, their members are more engaged and loyal
  • Visual Platforms (e.g. Instagram and Pinterest) – both are excellent sources of traffic for any eCommerce business
  • Conversational Platforms (Twitter) – these platforms may not be as glamorous, but they are still an amazing source of growth

Constantly evaluate platforms that may enable you to get better results for a higher ROI.

CONCLUSION

The final word is still out on what Facebook algorithm changes mean, but if you start applying these simple tactics today, you will get ahead of the game.

Interested in further brainstorming your Facebook marketing strategy, apply for a FREE 15-minute consultation with our team.

 

Thank you to our partner TreDigital for proving the content for this post.


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Elements of a Good Facebook Graphic

I have been recommending Info-Graphics and Professional Graphics to my clients and this one from “The Bean Cast” is a great example.Bob Norpp

  • Note the “interesting graphic” with color and images that “pop” and get your attention.
  • See the company logo
  • The picture of Bob Norpp the Bean Cast Host
  • The easy to read name “Bean Cast”
  • The Brand explained “marketing podcast.

These are all components of a good graphic you might post on social media.

 

Let me know if you are using graphic images to attract more attention on your social media sites.


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Facebook Ad’s for “Likes” Do Not Work?

Check out this video by Derek Muller of the Veritasium on why Facebook Ads for Likes do not work. He’s a science guy and most of his content is science related. But on this one, he applies his scientific approach to the Facebook Ad Model to see how it works or doesn’t.

 


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Have you Downloaded your Facebook data?

Some people do not care about having their data incase Facebook “goes south” tomorrow but some do and may not know how to download a copy. I suggest my clients do this at least monthly. Here is how.

  • Go to Facebook settings in the uper right hand corner of your page.
  • Click on “Account Settings”
  • Under the work “Language” click on “Download a copy” of your Facebook data
  • Click on green “Start Archive” button
  • It will turn grey and say “pending” while your data is compiled.

When the archive is complete, Facebook will send an email to you.

Good Luck!

J.R. Atkins tells you hhow to download your FB data

 

 

 


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How the Facebook IPO can Help your Business

After all the hype of the Facebook IPO, what now? AppAddictive suggest thereAuthor J.R. Atkins comments on Facebook IPO are 5 specific ways in which life will be better in a post Facebook IPO world.

 

Facebook Ads could be the most efficient source of Leads for your business

Facebook expects to raise $16 billion through its IPO, securing its title as the largest tech IPO in history. In the online world there is an air of excitement, speculation and questions. Most importantly – What does Facebook going public mean for your business? 

 

5 changes to Expect:

1. Better Ads:

Ads are essential to Facebook’s revenue stream, which will have to show significant growth. Expect to see innovation in ads – new ad formats, better targeting and greater reach. Similar to Search Ads after Google’s IPO, Facebook Ads platform is in it’s infancy. Expect Facebook ads to show up outside of the Network and Mobile.

 

2. Paid Reach for Posts

With a greater focus on ads, it will become increasingly harder for posts by businesses to reach fan’s newsfeeds. Compelling and engaging posts are still valuable – however business owners will have to venture into buying ads to make sure they get visibility.

 

3. Social Media Marketing will Become Easier

The rise of Facebook created the Social Media Industry. With Facebook’s IPO – growth will breed opportunity and standardize best practices. Business managers will have more tools and options to utilize Facebook effectively and invest more money.

 

4. More Apps, More Features, More Fun

Facebook has to do something with all that money right? Expect more features that promote sharing and engagement as Facebook acquires tech companies such as Instagram. As cool features are added, you can look forward to more ad real estate and ability to streamline your social media efforts. There is a huge opportunity to integrate newly acquired apps into your marketing too. 

 

5. Less Changes to Facebook

Do you feel like every time you login something has been added or removed? Facebook has certainly experimented to get it right. Now as a public company, they are less inclined to change products. That means managing your pages, ads and Apps will become easier.

Find more info and articles at https://blog.appaddictive.com/


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With Facebook’s IPO today, let’s look at 5 Successful Campaigns

 

Facebook‘s IPO is today and the topic of advertising revenue is at the heart of the value proposition. With an opening price of $38.00, will it go up or down?

Take a look at the article from Co.Create on The 5 All-Time Best Facebook Campaigns. What can you learn from these campaigns that will help your organization?

 Dallas social media speaker J.R. Atkins recommends Facebook Marketing: Small & Medium BusinessesSuccess Stories

“In a dramatic bit of timing, GM announced it was pulling its $10 million in Facebook advertising mere days before the latter company’s IPO.

The high-profile move drew a line under the already pronounced question mark around Facebook’s real value as a paid advertising platform. While some, including Ford, rushed to make the point that proclaiming Facebook ineffective is simply admitting that you’re doing it wrong, the fact is that there has been little to support the notion that there’s a link between paid advertising on Facebook and real, bottom-line results…”

Read More


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Does your Flickr account post to your Facebook account?

I received this notice today about my Flickr account:

Social Media Author J.R. Atkins suggest you check your Flickr settingsJust a quick reminder that you’ve just chosen to start sharing your Flickr uploads on your Facebook Timeline. New photos and videos will be sent to Facebook about 10 minutes after you upload them, as long as they are publicly viewable.

If this is what you want, no action is required. If you do not want your Flickr uploads to be shared on Facebook you can manage your settings over here.

You can always share any of your photos individually on your Facebook Timeline by using the Share menu.

The Flickreenos

Your use of Flickr is subject to the Yahoo! Terms of Service and Privacy Policy and the Flickr Community Guidelines

 

Check your settings today.


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Can Success be Simplified?

Success Simplified by Steven Covey, J.R. Atkins, Tony Alessandra & Patricia FrippIn the book Success Simplified by Insight Publishing, several authors, strive to cut through clutter and identify strategies and steps to help us all succeed. I took a look through the book and identified a few ideas and quotes worth sharing.

In chapter 2, Dr Stephen R Covey talks about how many organizations are using “the industrial model in an information age” meaning the J.R. Atkins & Stephen Covey wrote Success Simplifiedmachine was the main asset of the industrial era. “The new asset is intellectual and social capital – the qualities of people and the quality of the relationships they have with each other.” He goes on to say that “the industrial model does not work in an information age. It requires a focus on new wealth, not capital and materials.” Yet, think of how many of our analogies and structures stem from the industrial days? (p22).

In chapter 6, J.R. Atkins (me) provides information and strategies for leaders so they can make sense of social media and learn how it can be applied to their organization. Of the hundreds of social media tools and networks available, I point to The Big 5 of Social Media: LinkedIn, Facebook, Twitter, Blogging and Video. Google+ may succeed in becoming #6 but the jury is still out on that verdict. With one or more of the Big 5, an organization can share content, listen to customers, create a community, build relationships of trust and build business. “In a broad since, there are generally 3 ways a business can use social media: (1) Marketing (2) Customer Service (3) Employee/Partner Communication. “In addition to these, social media also helps you search engine optimization or SEO. (p92)

In chapter 9, Patricia Fripp discusses “How to Get Ahead and Stay There” by becoming a better speaker. At age 20 she arrived in America as a hair stylist and $500. After becoming very successful as a hair stylist in Hollywood, she began speaking and became an award winning, accomplished member of the National Speakers Association. Patricia says there is nothing that an executive and leaders should focus on more than being able to communicate their ideas and their passions. (p147)

In chapter 16, Dr Tony Alessandra talks about using the Platinum Rule: Do unto others as they would have you do unto them. In other words, treat people the way they would like to be treated. (Tony owns the trade mark on the Platinum rule). He is also big on assessments. Check out his website: www.AssessmentBusinessCenter.com where Tony has over 25 different tools to measure skills such as EQ – Emotional Quotient, CQ – Cultural Quotient, Leaderships Style, Social Style and more. (p245)

My hope is that these few simple success ideas will help you become more effective today and in the future. If you would like a copy of the book, please go to http://somethingdifferentcompanies.com/products/books-cds-dvds/ to order a book, CD and/or DVD.

Events Worth Considering:


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Do you archive your Facebook data?

As I was updating some Facebook information it occurred to me to save a copy of my data. Yea I know, once I put it on Facebook they probably have some ownership stake too, but aside from that, I think it is a good idea to have a current back up copy of my data “just in case.” So here is the process:

  1. Log into Facebook
  2. Click on “Account” in the upper right hand corner of the screen
  3. Click on “Account Settings” from the drop down menu
  4. Click on “Download a copy of your Facebook Data”
  5. Re-Enter your Facebook Password
  6. Click on “Download Archive” and follow the remaining instructions

 

Dallas social media speaker J.R. Atkins tells how to archive your Facebook data

It will take a while for Facebook to create the Archive. They will send you an email to your primary email address on file with Facebook. When you receive that email, it will  contain a link. Click on the link and save your Facebook data to your computer.

You will probably want to do this on a regular basis depending on the amount and importance of your data. Good luck and let me know how it goes.

Dallas social media speaker J.R. Atkins reccommends down loading your Facebook data


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“Facebook for Business” from Facebook

We started with individual Facebook account, then came groups, then pages and now finally the recipe from Facebook for how to grow your business on Facebook.

Here are the 3 steps of “Facebook for Business”

Dallas social media speaker J.R. Atkins teaches how to use Facebook for Business1. Build a presence

  • Create your Fan Page
  • Link your Page to a Place for check-ins
  • Add a Facebook link or “Like” button to your website

2. Engage your community

  • Post regular updates
  • Build Relationships with timely responses
  • Listen to feedback and tweak your Page

3. Get the word out

Their final suggestion is to learn more by accessing their Best Practices Guide and Success Stories. Remember, this is where you begin. Give yourself some time to get your desired results.

Good luck and let me know what you think.

 


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