Redirecting the traffic on your site is hard, especially when competition is consistently on the rise. Retaining traffic is even more challenging. Success comes only if you are thorough with your marketing strategies.
Having a well-designed site with great loading speed is awesome, but optimizations are also needed, as they push the site further up the SERP (Search Engine Results Page) ladder. Refining and updating your content as well as tuning the SEO parameters, gradually paves the way for more visibility.
Presenting yourself on social media is something you can’t afford to ignore if you want to target a wide segment of audience. Guest blogging on other sites, building links with the influencers, sending personalized emails to your customers etc. are some of the tested techniques that could be adopted for retaining a long term relationship and trust.
Non-internet users too can be targeted through offline promotions. Distributing merchandise with your brand logo or announcing online offers with print media can help in drive traffic to your website.
Simply put, It’s all about how effectively can you create a brand awareness for your site. The more people find you, the more traffic you generate.
The following infographic focuses on tips to ease you out of your ecommerce traffic woes –
Guest Blogger: Divya Dube is an e-commerce subject writer at mofluid.com. She loves to do research and is an avid reader of technology, psychology, and fiction. She is also a gadget freak, a traveler, loves chocolates & music and has an immense passion for writing.
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