In the book, The E Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can interrupt a business. I found it to be a mind-altering book (in a good way) about how to grow your business in a predictable and productive way. I recommend this book as often as I can.

Listen below to an interview I did with J.R. Atkins who leads a LinkedIn group focused on E Myth principles. In the interview he shares with me his insights on E Myth strategy, what makes his group good to join, and how to get the most of out group membership. Enjoy!

Would you like to know more about the E Myth?

Here is a quick snapshot of some of the questions covered:

– When did you start your forum/group, and why did you create it?

– What do you feel makes your community special?

– If you could magically give all of your community members one thing in this world, what would it be, and why?

– If you could ask your group members one thing and get an answer from all of them, what would that question be?

– What are some of the hot topics that seem to always be discussed within the group?

– For someone new to this community, how do they get the most out of it?

– Has anything surprised you about owning a forum about [niche]?

You can join the J.R.’s LinkedIn Group “The E Myth Connection” by clicking here – join the group

If you want to purchase Michael Gerber’s book you can do so here – buy the book (I believe E-Myth Revisited is the better option)

Have you read the E Myth? What did you like most? What did you like least? Leave your comment below.