LinkedIn: Best Practices for Buyers and Sellers

  • 0

LinkedIn: Best Practices for Buyers and Sellers

ISM Dallas logoEven before the recent announcement that Microsoft purchased LinkedIn, more and more people are talking about how to get the most from their LinkedIn profile.  During our August 11th event, ISM-Dallas members and guests will hear an informative and inspiring talk on how Buyers and Sellers can maximize the LinkedIn platform to boost their personal and business profiles.

Our Speaker, J.R. Atkins, with Something Different Companies, shares a few points from his presentation so you will know what to expect:

“Since its introduction in 2003, LinkedIn has grown into the premier professional social media platform. It has proven useful in connecting buyers and sellers as well as providing an open forum to discuss industry topics.”

“Once you have a good personal profile on LinkedIn, you can use advanced features such as Groups, InMail and Publishing to help accomplish your professional goals.”

“By creating a Company or Organization page, LinkedIn allows groups of people to swap ideas, promote events, and keep up industry and company information.”

J.R.’ s talk will start with the “why” and quickly move through the “how” of using LinkedIn effectively. Some of the topics to be addressed:

  • Building a Successful Profile
  • Sharing your Subject Matter expertise
  • Recruiting vs Other Uses of LinkedIn
  • The Power of LinkedIn Groups
  • LinkedIn Integration & Outlook/Google+
  • In Mail

There will be also be time for “Questions and Answers” during the presentation.

 

As a speaker, J.R. is noted for “taking the mystery out of technology” and speaking in terms that “even a CEO can understand.” He is best known for working with Company Leaders, Sales Professionals and Marketing Managers on how Social Media and Mobile Apps can make a positive impact on their organization. J.R. has over 25 years of marketing experience with small, medium and large organizations.

As a consultant, J.R. works with business leaders to understand the shift in selling that is occurring as more consumers and business turn to the internet for information before engaging in the sales process. How has selling changed? How do the metrics for sales need to change? Using inbound and outbound marketing, J.R. can help you implement plans to increase results in this new sales environment.

As a consultant, J.R. works with business leaders to understand the shift in selling that is occurring as more consumers and business turn to the internet for information before engaging in the sales process. How has selling changed? How do the metrics for sales need to change? Using inbound and outbound marketing, J.R. can help you implement plans to increase results in this new sales environment.

In his first book, Success Simplified, with Dr Stephen Covey, Dr Tony Alessandra and Patricia Fripp J.R. wrote about how organizations can use Social Media to communicate with prospective customers, current clients and employees.  His most recent book, Mobile Roadmap to Success, J.R. writes about Mobile App Development for individuals, small companies and large enterprises.

J.R. began speaking publicly in 1994 on sales and marketing, in 2009 on Social Media, and on Mobile Apps in 2011. He holds an MBA from The University of Phoenix, Dallas Campus and a BBA from Texas A&M University.  J.R. and Something Different Companies has a business location in Dallas & Gatesville, TX as well as Atlanta, GA.


  • 0

6 Best Practices for Promoting Events

A well planned, well communicated and well attended event can help an organization thrive and a business grow. Yet, I receive event notifications on a regular basis that are missing information, poorly timed, and offer too many reminders. Why is it so hard to get it right? Let’s take a look at a few best practices for promoting an event.

1._Create an event fact sheet. This should include all of the relevant facts such as date, time and location, as well as who should attend, where to J.R. Atkins talks about event communicationpark and who to call or email with questions. This list can be used to develop a press release and other forms of marketing communications as well as sharing with people and sponsors you are recruiting.

2. Develop a marketing communication plan at least 90 days out from the event. Your event may require more or less time depending on the J.R. Atkins on event planningevent, but 90 days is a rule of thumb as it allows time for event publication by relevant resources and printed materials. For best results, once you have confirmed the venue, develop your marketing communication plan. It is easier to deal with plenty of time than not enough time.

3. Send out a “save the date notice” in plenty of time. The bigger the event, the more notice people will need. For a major fund raiser or “annual J.R. Atkins says send out save the date noticesevent” publish the date on your website 12-14 months in advance and send out save the date notices several months in advance. As an example, an annual charity event may announce the date 12 months out but not release the theme, entertainment and other details until just the right moment to generate excitement.

4. Use “reasonable” frequency. One organization I belong to sent me 5 or more emails about the same event during the 30 days leading up J.R. Atkins warns of too many emailto it and they were the same email. Yuck! First, once a week is sometimes too often and second, the message needs to be different in every email. I wonder why I do not receive an invitation on Facebook or other mediums? Over communication often leads people to tune out and unsubscribe. By using multiple communication channels you can stay in front of people without driving them crazy. Use your website, email, social media, print and mail for really big events.

5. A picture is worth 1000 words. Make sure to use images that tell the story of the written content. This will create the best a picture is worth 1000 wordsimpact. For an even better impact, use a short video, less than 60 seconds, to promote the event. People will share your pictures and videos if they are done well and are relevant. PDF formats are often used to share event information, but remember they are an image and the details in the image are not searchable and someone cannot cut and paste the details into their calendar.

6. Use a professional online registration tool. It is common practice to offer registrations on your website or through an event registration tool. J.R. Atkins recommends eventbriteThese tools will increase your revenue and help manage the details. If your members like a hands on approach, you can still take their information over the phone or in person then enter it into the online tool. I have used cvent and Eventbrite, or check out the list by Capterra.

I could list more but I think these are the big ones I see being missed by well-meaning organizations. I welcome your comments, suggestions and success stores.

Good luck with your next event.


  • 0

Social Media Webinar @Rio Texas Conference of UMC

The Rio Texas Conference has hosted several webinars since February 2016. On April 30, 2016, Rev. Will Rice hosted a social media webinar with J.R. Atkins, author of Social Media 2.0.

 


  • 0

4 Trends to Capitalize on in 2016

To help your business grow in 2016, consider these trends and how well you execute in each area. I’d love to help you.

  1. social-media-buy-buttons-300x270Social Selling aka “The Buy Button” – In case you have not seen a “click to buy now” option on Pinterest or Twitter, get ready for them to appear on every social media platform. It just makes sense when you think about it; you see a picture of something you like, one click and you are able to buy it.

http://time.com/4075560/buy-button-facebook-youtube-pinterest/

  1. your design mattersDesign Still Matters – The look and feel, the ease of use, ease of navigation, online and in person, it’s all about the experience. The phrase “Customer Service” is so dated; it’s all about the “User Experience.” Millennial shopping habits are shaping the buying experience for all.

https://designschool.canva.com/blog/design-at-work/

  1. brand trustBuilding Trust – To build trust you must stand by your products and services, as well as communicate clearly and honestly about your brand. Your effectiveness in building trust is directly related to your online reviews and how you share and answer messages on social media.

https://agenda.weforum.org/2015/01/why-trust-matters-in-business/

  1. global and localBe Local and Global – Once you have a good online presence with your website and social media, you are ready to expand beyond your local market. With good online communication, competitive pricing and global shipping, you can do business anywhere you desire. You are only limited by your decisions.

http://www.businessnewsdaily.com/8211-expand-business-internationally.html

Update from Something Different Companies – 2015 has been a good year, expanding our business in London, ENG, Atlanta, GA, Fort Collins, CO, Cheyenne, WO, Dallas, TX, Killeen, TX, Copperas Cove, TX and Belton, TX. 2016 brings hopes of growing business in Mexico, Israel and Palestine. Cheers!


  • 24

MOZ 2015 Search Engine Ranking Factors

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.

This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.

In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.

Note that these factors are not “proof” of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.

Please see the entire article, data and related information at: https://moz.com/search-ranking-factors

J.R. Atkins shares MOZ 2015 search faCTORS

 


  • 0

Social Media Round Table @ HTI Conference June 2015

Social Media is becoming an accepted way for individuals, businesses and non-profits to communicate with friends, customers and stakeholders. Yet, there is also much confusion about how to make the most of Social Media tools.

During the “Social Media Round Table”, your moderator,  J.R. Atkins,  presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+ , Twitter, YouTube, Pinterest and others.

The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment.

Specific questions and topics

  1. Are Facebook promotions still viable?
  2. Should we run promotions on social media?
  3. How to encourage reviews.
  4. How to incorporate social media in to your overall marketing.
  5. How do we know if social media is working?
  6. How to incorporate a call to action.
  7. How to manage social media. Do I need a full time person?
  8. What are current trends in social media?
  9. What should be on our website as far as social media?
  10. Where to find content.

Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and Central Texas College. He has published 3 books: Success Simplified, Social Media 2.0 and Road Map to Success.

This is private event. Let me know if you would like to come as my guest.


  • 0

Books I recommend by J.R. Atkins, MBA

Every time I do a workshop or presentation I end with a list resources including a list of books. At one of my recent talks, someone asked what other books I would recommend for business owners. I have a long list on my website but here is the short list by category.

Social Mediasocialnomics

  1. Socialnomics, by Erik Qualman

“How Social Media Transforms the Way We Live and Do Business “

  1. Social Media 2.0 by J.R. Atkins

“A cliff notes version of the Big 5 of Social Media “LinkedIn, Facebook, Twitter, Blogging and Video”

  1. Inbound Marketing by Brian Halligan & Dharmesh Shah

“A guide to increasing online visibility and engagement”

Starting a BusinessJ.R. Atkins recommends a lean start up

  1. Cash Flow Quadrant by Robert Kiyosaki

“Explains your role as an employee, business owner, self-employed and investor”

  1. eMyth by Michael Gerber

“E is for Entrepreneur. Learn how to work on your business, not just in your business”

  1. The Lean Startup by Eric Ries

“Before you start your business, know what is important and what is fluff”

Building your BusinessJ.R. Atkins Recommends Blue Ocean Strategy

  1. Crush It by Gary Vanerchuk

“Shows you how to use the power of the Internet and social media to grow your businesses”

  1. Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

“How to create uncontested market space and make competition irrelevant”

  1. Failing Forward by John C Maxwell

“Taught me how to convert past failures into future success”

Personal DevelopmentJ.R. Atkins recommends Elon Musk book

  1. Blink by Malcolm Gladwell

“The power of thinking without thinking”

  1. Strength Finder by Tom Wrath

“Discover your strengths, use them and surround yourself with others to cover the gaps”

  1. Elon Musk by Ashlee Vance

“An inside look at a visionary, entrepreneur and billionaire”

I’d love to hear what your favorite books are and why. Drop me a line sometime at

jratkins@SomethingDifferentCompanies.com

J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA in Marketing from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and CTC. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.


  • 0

Driving Value from Facebook Promoted Content

J.R. Atkins provides content tips for Facebook postAs Facebook has matured, the ability to place a post and have it be seen by your followers has diminished. So how do you get your message out? By using promoted post on Facebook, you can share your content with both your followers and attract new followers when you spend your money wisely.

In “Driving Value from Facebook Promoted Content”, J.R. Atkins presents an in-depth look at how to make the most of Facebook posting and advertising tools. He will cover the how and why Facebook limits the organic spread of your free post, then how to effectively utilize the promoted post options to get your message to your target market.

Please bring a laptop or tablet computer if you have one so you can make the most of this “hands on training.” If you don’t have a portable device, take good notes and download the PowerPoint presentation to implement these tips at a later date.

3 Learning objective:

  1. How and why does Facebook limit the spread of free post?
  2. How to use the Facebook promoted content functionality.
  3. How much to spend to get a post shared with a target audience.

Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA in Marketing from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and CTC. He has published 3 books: Success Simplified, Social Media 2.0 and Road Map to Success.


  • 0

Your Effective Strategic Plan – Webinar

Michael MillsStudies show that if you have a clearly defined goal, you communicate that goal and you track your progress towards that goal, you have a 300% better chance of achieving that goal. That’s quite logical. Yet, how do you develop a strategic plan for your business that will work?

On Thursday, April 23rd 2015 at 10am Pacific Time, (that’ll be 11am Mountain, Noon Central, 1pm Eastern), Michael Mills and J.R. Atkins are presenting a LIVE training on How to Create and Implement a Strategic Plan.

We’ll be teaching you how you can increase your odds of achieving your entrepreneurial dream by 300%.

Register Here to Secure Your Seat Seating is limited so you’ll definitely want to register early

Seating is limited so you’ll definitely want to register early


  • 0

Social Media Basics: Harnessing the Groundswell

This half day workshop is aimed at providing the attendees a good understand of Social Media and allow them to make the decision of how Social Media can be used within their businesses. Topics include:JRA Visme Project

  • What is Social Media
  • Who are the  players
  • What are the pros and cons of  using Social Media
  • Keys to Social Media Success
  • Useful resources
  • Requirements to make Social Media work in your business

Trying to harness the groundswell of information around social media is difficult to do. Let us break it down for you in simple terms and show you how your business can take advantage of this new media.

RSVP @ https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eafogack233b08d0

Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and CTC. He has published 3 books: Success Simplified, Social Media 2.0 and Road Map to Success.


Archives

Categories

%d bloggers like this: