This month’s issue of Fast Company has several good examples of how Branding can help a company such as Starbucks, Brim Coffee, Yello Pages and more. Check out these stories.
Check out the article here: http://www.fastcompany.com/magazine/159/company-image-reboots
Here is an example of breathing new life into an old Brand: Brim Coffee
Check out the article here: http://www.fastcompany.com/magazine/159/brim-coffee
What can updating a logo do for an old Brand?
Check out the article here: http://www.fastcompany.com/magazine/159/good-bad-company-logos
Can you think of examples of how Branding has helped a company increase sales?