iPad still #1 in Tablet Sales

iPad still #1 in Tablet Sales

The numbers are in for Q2 ’11 Tablet shipments and Apple is still#1 followed by Android, Microsoft and BlackBerry, according to the latest research from Strategy Analytics

Dallas social media speaker J.R. Atkins address Mobile Tablet sales for second q of 2011

According to the latest research from Strategy Analytics, global tablet shipments reached 15 million units in the second quarter of 2011. Apple maintained first position with 61 percent share, drifting from 94 percent a year earlier.

 

Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached 15.1 million units in Q2 2011, surging 331 percent from 3.5 million in Q2 2010. Consumer and business demand for touchscreen computers remains high. Apple shipped a record 9.3 million iPads and registered a healthy 61 percent global tablet market share during the second quarter of 2011. However, Apple has drifted down from 94 percent share in Q2 2010 due to a rising number of competing software platforms.”

 

Neil Mawston, Director at Strategy Analytics, added, “Android captured 30 percent share of global tablet shipments in Q2 2011. Multiple Android models distributed across multiple countries by multiple brands such as Samsung, Acer, Asus, Motorola and others are driving volumes. However, no Android vendor yet offers a blockbuster model to rival the iPad, and demand for many Android vendors’ products remains patchy. If Amazon decides to enter the Android tablet category later this year, that will bring fresh excitement and buzz to the Android community, but Amazon will need to deliver a truly standout offering if it really wants to make headway against the popular iPad.”

 

Other findings from the research include:

• Microsoft captured a niche 5 percent global tablet share in Q2 2011, leveraging Windows 7 through partners such as Fujitsu;

• RIM and its QNX platform captured 3 percent global tablet share in Q2 2011. The first-generation PlayBook model experienced a lackluster launch due to product design issues surrounding native email support.

 

 

Read more: http://www.benzinga.com/pressreleases/11/07/b1786786/strategy-analytics-apple-ios-captures-61-percent-share-of-global-tablet#ixzz1Sqj2cOBI

Original Post: http://www.benzinga.com/pressreleases/11/07/b1786786/strategy-analytics-apple-ios-captures-61-percent-share-of-global-tablet

 


Some App Numbers

Check out the #’s for Apps

Sales of iPad apps to soar in 2011, says Gartner

Dallas Social Media speaker J.R. Atkins uses the iPhone App StoreDownloads for mobile communications devices are expected to increase over the coming years, providing new opportunities for mobile marketing campaigns.

Summary of Numbers

  • Device sales expected to exceed $15 billion
  • Application downloads will exceed $18 billion, 117% increase over 2010
  • 7% of 80 retailers in the study had a mobile marketing strategy

Sales of apps for the iPad, iPhone and other mobile communication devices are expected to exceed $15 billion (£9.4 billion) this year, according to the latest figures from Gartner. The research firm is predicting that mobile application store downloads will hit 17.7 billion this year, a 117 per cent increase on 2010, which could boost creativeDallas Social Media Speaker J.R. Atkins uses a Samsung Android deviceandmobile marketing campaigns. “Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, it shall pass. We do not think so,” said Stephanie Baghdassarian, research director at Gartner.

Consumers will be more willing to pay for apps over the coming years, theresearch claims, because they will see more value in having them and become more trustful of billing mechanisms.Advertising is predicted to generate just under a third of the revenue generated by application stores, the study also suggests. While apps are often play a key part in mobile marketing campaigns, a study from 2ergo last year found that brands are neglecting non-iPhone users. Just seven per cent of the 80 retailers it looked at had a mobile marketing strategy in place for non-iPhone users.

Posted by Neil Turner, find original post at: DMA: Sales of iPad apps to soar in 2011, says Gartner

ADNFCR-2705-ID-800367892-ADNFCR

Dallas Social Media speaker J.R. Atkins believes BlackBerry Apps will increaseResearch Sources: Direct Marketing Association: The DMA employs a prolific in-house research department that produces regular reports on general industry trends, as well as sector-specific issues. As an exclusive benefit, DMA members have free access to new and archived research. Additionally, the DMA has reciprocal agreements in place which means that members also enjoy free access to research produced by other industry organizations.

Gartner: Technology Research & Business Leader Insight | Gartner Inc.


Archives

Categories

%d bloggers like this: