New look to Pinterest Profile Page

New look to Pinterest Profile Page

Are you using Pinterest yet? If not, now might be a good time to start.

Social Media Consultant J.R> Atkins discusses the new Pinterest Profile

As covered in The Next Web Apps:

 Pinterest has rolled out its first significant makeover since gaining popular attention in a move that sees it streamline the look of profile pages on the service.

The redesign had been anticipated for some time, with a number of media outlets including CNN speculating over possible changes — and the site has now rolled a more streamlined look. Elements previously position on the side of the page have been moved to the top to give photos and content greater prominence.

With Facebook continuing its rollout of Timeline and Twitter having revamped its service — albeit to mixed reviews — Pinterest is doing its own rearranging to help users connect with each other and content more freely.

Indeed, the new layout bears more than just a passing resemblance to Facebook’s new profile pages, as you can see from a screenshot of The Next Web’s Pinterest page.

 


If you like Pinterest & Instagram, you will love Pingram

Two of the biggest social media crazes these days are no doubt Instagram and Pinterest. So it’s not surprising to find that there’s a new site, Pingram, which finds a way to combine the two.

Professional speaker J.R.Atkins comments on Pingram

So what does Pingram do exactly? It gives you a way to browse your Instagram feed, and popular photos, as well as see the comments that have been posted on Instagram – using Pinterest’s layout.

 

When you open up a photo on Pingram, it’s displayed as it would normally be seen using Instagram’s native links.

However, as far as any engagement directly on the site goes, you can’t comment on photos, and are limited to ‘pinning’ photos from the feed to your Pinterest profile. The fact that the site makes it very easy to share images directly from Instagram to Pinterest, however, could prove to be unpopular among Instagrammers themselves.


Changes in Worker / Business Models

The cover story on the February issues of Fast Company Magazine discusses Generation Flux and addresses the changing work model; specifically to be successful Dallas Marketing Concultant J.R. Atkins disucces Gen Fluxwe must learn to thrive in chaos. They describe Generation Flux as “… less a demographic designation than a psychographic one…a mind-set that embraces instability, that tolerates–and even enjoys–recalibrating careers, business models, and assumptions.“ One of my favorite quotes in the article comes from the CMO at GE, Beth Comstock, who says “our traditional teams are too slow. We’re not innovating fast enough. We need to systematize change.” This is validated by the success that small nimble companies are having in the area of Social Media and Mobile App Development. I hear terms like lean start-up, pivot, and crowd sourcing associated with new companies, not the Fortune 1000. This got me to thinking. Is the traditional, large corporate model losing its footing as “the way to do business” or “the ideal kind of company to work for.”?  Below I have identified a find few other trends and shifts in business and employment models. I welcome your observations and comments.

Trend #1 – If you are over 45, someone can do your job cheaper. Since wisdom and experience do not show up on the corporate balance sheet, it’s easy to look at this group as an unnecessary expense; their salary and benefit packages cost too much. Many in this group have been laid off and will not find the same job in another company. They will be forced to learn new skills and work for an SMB – Small Medium Business as the large corporate structures retool and redefine themselves with a younger workforce. (See “Age Discrimination”)

Trend #2 – The 24 hour work day. With proliferation of technology and low cost global communication it is getting easier for people to do their critical work duties far beyond 8:00am Eastern time to 5:00pm Pacific time. As a result, business culture will shift from rewarding those who put in extra hours for the “team” to those that can get better results in less time. When it is easy for anyone to work 12+ hour days I hope we quit wearing it like a badge of honor. The badge of honor goes to the people who get more results with less time. Besides, putting in long hours is an idea associated with the industrial era, not the knowledge era. (See “Sleepless in Silicon Valley”)

Trend #3 – Value for multiple jobs on your resume. Do you recall being warned not to “job hop?” This has changed to where employers look for skill building that may take the form of several different companies on your work history. According to the Bureau of Labor & Statistics, “the median number of years that wage and salary workers had been with their current employer was 4.4 in January 2010.”

With this trend, I hope we see a change in employer language and expectations about “permanent positions.” What is a permanent position in today’s climate; 3 to 5 years? Who are we kidding? How can an employer say “we’re looking for someone for the long hall” when they know they need someone now and have no idea what the future holds.

Professional Speaker J.R. Atkins recommends Linchpin by Seth GodinTrend #4 –Become a Linchpin. In his book Lynchpin, Seth Godin describes changes in the corporate business model as the industrial age gives way to the digital age. He tells us that the person that is most employable is either an artist (creative), innovative, a connector of people or a combination of the three. With these skills you are often the key person (linchpin) on projects as you are indispensible. Leadership comes to you for the big important projects because you are very valuable (and you get results).

Trend #5 – I am responsible. For my healthcare, retirement, career path, and continuing education. How will we prepare the workforce for this? Some will take to it, but many others will need help. What kind of new business model will spring up? Or, do we have an existing model to fill the gap? I see staffing firms as a part of the solution. These firms can help many of us get the next project as our current project winds down. They can also be a source of benefits such as healthcare, retirement, paid vacation and continuing education. If we are not associated with a staffing firm then we must think like a contractor and always be looking for our next project within the company.

Events worth Attending

3/1/12 Tech Execs Discuss Steve Jobs Biography

3/2/12 Social Media & Leadership

3/2/12 Cultural Intelligence for Leaders

3/6/12 HBO Premier “Game Change”

3/8/12 Angel Investing Trends

3/8/12 The Coming Invasion; Drug Wars

3/9-3/12 South by Southwest Interactive

3/11-6/17 The Age of Impressionism

3/13/12 The Rivalry between Biz & Gov

3/20/12 Career Pathing in ’12 & Beyond

3/21/12 Membership in the Digital Age

3/21/12 SXSW Recap @DigitalDallas

3/22/12 Creatives in DFW Event

3/23/12 Dev Your Biz Social Media Strategy

3/27/12 Mobile Apps, the Next Big Wave

3/27/12 Last Tuesday @ The Ritz

3/31/12 Membership in the Digital Age


Angry Bird’s Ravio valued at 9 Billion; who owns the most?

I love to play Angry Birds and down load every new edition as soon as it is released. Ravio is certainly a model that mobile game developers yearn to follow. But how much is it really worth and who owns most of the stock.

Check out this article from TNW – The Next Web by Robin Wauters.

Moble App consultant J.R. Atkins comments on Rovio's ownership and valueAngry Birds is most certainly a fun game, but it’s also turning into a huge franchise that is apparently poised to make some Friendly Fins a sizeable chunk of cash.

Finnish financial magazine Arvopaperi this morning revealed parent company Rovio’s ownership structure, based on public information from the country’s governmental registry. Let’s take a look, shall we?

Here’s a shareholder list, shamelessly copied from ArticStartup (with permission):

Kaj Hed / Trema International Holdings BV — 69.7%
– Niklas Hed — 4.3%
– Peter Vesterbacka — 3.1%
– Mikael Hed — 0.6%
– Employees — 1.3%
– Accel Partners — 10%
– Atomico Invest — 10%
– Felicis Ventures — 1%

The most striking thing about the structure is that someone actually holds a 69.7 percent stake in the fast-growing entertainment company, and that someone is chairman Kaj Hed, also the founder of investment firm Global Inter Partners.

Kaj Hed is the father of Rovio chief exec Mikael Hed, who is in turn the cousin of COO Niklas Hed. The management team is rounded out by globetrotter Peter Vesterbacka, Rovio’s CMO, who has acquired a 3.1 percent stake over the years.

Together, the Heds hold a nearly 75 percent stake in the company, and including Vesterbacka’s share, the management team controls 77.7 percent of Rovio.

It’s remarkable that Mikael Hed, who co-founded the game development studio in 2003 and has been its CEO for years, holds ‘only ‘ a 0.6 stake, but I assume there are agreements in place within the family to make sure the man is – and will continue to be – adequately compensated. 🙂

If Rovio is indeed currently valued at up to 9 billion dollars, that 77.7 percent translates to roughly $7 billion on paper between the four of them (at the high end of the company’s estimated value, to be perfectly clear).

Recent investors Atomico and Accel Partners together hold a 20 percent stake, while Felicis Ventures, the U.S. venture capital firm founded by former Google exec Aydin Senkut, has a 1 percent stake. That leaves 1.3 percent for Rovio employees.

As ArcticStartup points out, that means the post-money valuation of Rovio was $210 million when Atomico, Felicis and Accel pumped $42 million into Rovio.

For the record, Rovio is planning to go public. According to some reports, the company is even plotting an IPO in Hong Kong as early as next year.

 


Can your Smart phone serve as your PC?

I saw this on “the Next Web Apps” RSS Feed and thought it was worth sharing.

What if you could run around town with your Android phone using it like you normally do and when you get to the office all you have to do is dock it and start your day? That’s exactly what Ubuntu wants to do with its pitch to Android handset manufacturers to embed the operating system into its devices.

Ubuntu for Android
is a full-featured operating system for desktop computing and all you would have to do is dock your phone to use it.

In addition to a desktop operating system, all of the functionality from the phone would be available to you at the click of a mouse. If your phone gets a call or text message, it would pop up on the external monitor you’ve set up to use it. As we noted yesterday, Apple is taking a unification approach to its mobile and desktop operating systems, and this Ubuntu solution would be even better since it doesn’t require two devices:

Dallas Mobile App Strategist J.R. Atkins comments on Ubuntu for Android 

While the operating system isn’t available right now, Ubuntu wants to get consumers excited about it so the pitch to handset creators will go that much smoother for it. Ubuntu states that a desktop environment hosted only on the web on devices such as netbooks haven’t gone over well with consumers since the desktop requires horsepower and storage for optimal productivity.

The approach makes total sense and I could see Android handsets jumping on this bandwagon. One device that provides multiple functions, especially business functions, could become extremely attractive to IT professionals who are looking to control the costs within their organization. Instead of providing each employee with a desktop machine and a mobile device, all they’d have to do is provide them with a phone. Since employees would only be using one device, there would be less security concerns as well as issues with syncing things like calendars and contact information.

As mobile phones get more computing power, the one device approach is becoming a reality and it’s one that I’d be interesting in giving a try. Even though Google does a great job at syncing information, I’d much rather only have to worry about having one device that could replace my laptop with nothing more than a few peripherals that I can leave behind when I’m on the road.

There’s no time-frame for when we could see Android handsets with this capability but if the company can prove that consumers want something like this, it’s a no-brainer for handset manufacturers.

See the original article “the Next Web Apps”


Online Music, like Radio on your PC or Mobile Device

As I read the blog post by Adam Vincenzini of TNW aka The Next Web, I realized it was worth sharing. There are many options to listen, share, discover, and discuss music. Check out “10 new ways to discover, share and listen to music online

Marketing consultant J.R. Atkins comments on TNW Blog1. mSpot.com – store your music library in the cloud

The creators of mSpot have cleverly called this a ‘music service that follows you’ and it couldn’t be a more apt description. mSpot collects all of your music, uploads it to an online folder and gives you access to your music from anywhere and on any device.

2. Maestro.fm – store your music library in the cloud (option two)

Almost an identical service to mSpot but it also comes with a desktop shortcut that is quite handy. I have some invites for those who want to test it out – just click here.

3. Top10 Spotify app – Collaborate and create your Top 10 lists

Proceed with caution: The Top 10 app makes Spotify even more addictive than normal! Spotify unveiled app functionality in late 2011 to bring added features to the Spotify platform and this is probably the first one you should add to your player. Awesome.

4. Soundrop Spotify app – Enter or create your own listening room

The wannabe DJ in you will fall in love with Soundrop. It allows you to create playlists and then invite your friends to listen to your ‘sets’ all within the Spotify interface. Boom.

5. Tinysong.com – Tweet any song in a flash

Have you ever had the urge to share a tune with the world via Twitter? Then bookmark this site and use it to satisfy that urge on demand. Powered by Grooveshark.

6. QCmixtapes.com – ‘Pinterest for mixtapes’

If you like getting your paws on new mixtapes, then you should head over to QCmixtapes.com (presented in an easy-to-scroll Pinterest-style format).

7. MixCloud.com – The home of ‘cloudcasts’

MixCloud is one of the more well-known ‘new’ online music destinations which brings you a true social music experience. Follow friends, vote and recommend music and users, and connect your other social media accounts all from the one place. Nice.

8. SoundCloud.com – Share your music with the world

The focus of SoundCloud, as opposed to MixCloud, is more on creating and publishing but that also makes it a great place to discover music too.

9. RaRa.com – An alternative to Spotify

A slightly cheaper way to enjoy a Spotify-like experience, created by a team based in the UK.

10. Grooveshark.com / Deezer.com – Steaming online music goodness

You’ve probably heard of both of these services but if you haven’t they are worth adding to your mix (pardon the pun).

Make sure you check out TNW. It’s a great source for tech trends and more.


Helsinki’s Urbanflow; an Intersection of Technology, Transparency and Helpfulness

I find it very interesting where Mobile Apps, Events, Services, Art and Transportation intersect. There is a great article and video on the Fast Company Micro Site called CO.EXIST about Helsinki “Urban flow: A City’s Information, Visualized in Real Time – Combining a map, tourist information, and data about the city’s services, a new system is making Helsinki truly transparent.” Here is the text content, make sure you check out the video. It’s about 5 minutes but worth it if you like this topic.

“According to Adam Greenfield, most public information systems aren’t very useful. He reckons a lot of kiosks you see in stations, plazas, and on sidewalks are expensive white elephants: a nice idea in some official’s mind, but not something that real people want to actually delve into on a consistent basis.

“Our research suggests that the overwhelming majority of these remain woefully underutilized, resulting in virtually no return on the significant investment involved in installing and maintaining them,” he says, referring to his New York urban systems design practice, Urbanscale.

Greenfield’s firm has teamed up with another in Helsinki, called Nordkapp, to develop something better. The result is what they call Urbanflow, an information system that both tourists and local people might actually want to use.

Urbanflow provides layers of data: a way-finder allowing people to map A to B and find out about local services, and a mass of “ambient” city data on air quality, traffic density, parking, cycling, and public transport. Urbanflow is two-way: Users glean information, but also feed it back, for example reporting on, say, faulty streetlights or vandalism.

Sami Niemelä, Nordkapp’s creative director, says the system is not only designed to be useful, but also “playful,” encouraging people to use it. He also wants to change behavior, making people more aware of their environment.

“We’re making the city more transparent to its people, displaying data and making people care more,” he says. “I believe when you make the information more transparent it affects people’s behavior.”

Helsinki, a city of about 590,000 people, currently has 20 non-interactive urban screens used mostly for advertising. The new system will probably become available later this year, on one side of the same terminal. Urbanscale is developing a variant of Urbanflow for Chicago.”

 

Urbanflow Helsinki from Nordkapp on Vimeo.


What do you think of the New JC Penny or JCP?

I have been an observer of retail brands since my grandfather, A.R. Stark, taught me how to shop as a child. Then Stanly Marcus really got me interested as a student at Texas A&M under Dr. Leonard Berry at the Center for Retail Studies. As JC Penny undergoes a major brand change by former Apple Exec. Ron Johnson, I’m excited to see how it will turn out. Will the market respond positively? I look forward to your comments as well.

Marketing consultant J.R. Atkins comments on the new JC PennyThe new JCP catalog is much thinner and is a monthly publication.

Marketing consultant J.R. Atkins comments on the new JC Penny logo

Notice the new logo

 

Why is JCP changing their pricing strategy…Marketing Consultant J.R. Atkins ask Why is JCP changing their pricing strategy

 

Red, White & Blue color coding for the pricing strategy. No more “always on sale” at JCP.

Marketing Consultant J.R. Atkins shows Red, White & Blue color coding for the pricing strategy.

 

 

 

 

 

 

 

A sample of the Red “Everyday” pricingA sample of the Red “Everyday” pricing by Marketing consultant J.R. Atkins

 

 

Shop by Texting

 

 

 

 

 

 

 

           Shop with a QR code.

 

 

 

 

 

 

 

 

Monthly content targeted towards events like the Super Bowl and the Oscars.

Monthly content targeted towards events like the Super Bowl  sayas Marketing consultant J.R. AtkinsMonthly content targeted towards events like the Oscars says Marketing consultant J.R. Atkins

 


Breaking Patterns for Improved Results

As I look forward to 2012, I realize I must discontinue some of my current activities and habits and start new habits to Seth Godin and J.R. Atkins are fellow authors & speakersachieve different, better results. Authors from Seth Godin to Zig Ziglar have written about how our habits and goals must align for us to be successful.  I thought of a few ideas that might help you and I make the most of 2012. Let me know if you try these or other ideas to break old patterns and create new and improved habits.                                                          

Learn something new: My friend Steve is learning to drive a motorcycle as his new goal for 2012. Considering he is not the risk taking type, this is a stretch for him. It will put him out of his comfort zone and cause him to grow. What could you learn; a new language, a new technology, photography, how to ride a horse… and how might it help you grow? Check out the book “Learn Something Every Day” by Robert Young. 

Zig Ziglar is a mentor of J.R. AtkinsSee something different: I went to a movie in the middle of a weekday recently. It felt odd and “wrong.” I got to examine my beliefs about the right and wrong times to see a movie. What other “rules” was I holding on to? Do I follow some rules that no longer support my vision of who I am? What could you see differently? Art, an old car, behavior of your children,… and how might letting go of a view help you? Check out photographer Kat Miller’s website “See Things differently.”

 

Be a different person: What would it mean to do absolutely nothing for one hour; or one day? As an entrepreneur I look at the ROI of my time so at first my reaction is “why would anyone do that?” But, I hear that once you quiet your mind, you are able to see life and issues more clearly and this is the payoff for quiet time. Check out “The Critical Role Quiet Time Plays in the Achievement of our goals.

 

Do a different task: Have you been on a Habitat House Build? I like it because I’m not in charge, I’m part of a team, I’m making a difference and I meet people from different walks of life. This different task helps me break the habit of doing the same things, the same way. What is a different task for you? How could you benefit? Check out this video on YouTube “Doing things differently leads to something exceptional”

As always, I look forward to your thoughts and comments.

Events worth looking into:

2/07/12 Dallas SEO/SEM Meet up – Hardcore Video SEO

2/08/12 Social Media & Your Career in 2012

2/08/12 “From Made in China, to Made for China”

2/09/12 Membership in the Current Age – Executive Briefing

2/09/12 AAF Dallas Presents the Addy’s

2/10/12 Author of “Paper Promises” Philip Coggan to Speak in Dallas

2/11/12 7th Annual Career Symposium

2/13/12 Arts Markets and Management Research Initiatives

2/14/12 The 2012 Economic Forcast with Alan Murray

2/15/12 Membership in the Digital Age

2/15/12 The state of the World by Former PM of Canada, Jean Chretien

2/16/12 Top 5 Pitfalls of Building a Fin./Acct.Team,…

2/17/12 Membership in the Digital Age

2/24/12 DFW BeMyApp Competition

2/28/12 Last Tuesday Happy Hour at The Ritz-Carlton

3/9-12/12 South by Southwest interactive – SXSWi


Update about the Tweets Application on LinkedIn

I received this email from LinkedIn today and thought I’d share it for the benefit of all.

Social Media Trainer J.R. Atkins shares changes to LinkedIn and TwitterDear LinkedIn user,

We wanted to let you know about a change coming soon to the Tweets Application on LinkedIn.

1. First, we are not eliminating the ability to send updates between your Twitter and LinkedIn accounts. You can still go to your Settings page and choose to send either all tweets or only tweets with a #in hashtag to your LinkedIn status updates. It’s up to you. Again, tweets imported from Twitter into the LinkedIn network updates stream will not be affected.

If you haven’t yet joined your Twitter and LinkedIn accounts, here’s how you do it.

2. At the end of January, however, we will not be supporting the standalone Tweets Application on LinkedIn (see image), that displays tweets from everyone you follow on Twitter on your LinkedIn homepage. As of January 31st, this module will no longer be available.

If you have any additional questions, please visit our Help Center.

Thanks,
LinkedIn

 


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