With Facebook’s IPO today, let’s look at 5 Successful Campaigns

With Facebook’s IPO today, let’s look at 5 Successful Campaigns


Facebook‘s IPO is today and the topic of advertising revenue is at the heart of the value proposition. With an opening price of $38.00, will it go up or down?

Take a look at the article from Co.Create on The 5 All-Time Best Facebook Campaigns. What can you learn from these campaigns that will help your organization?

 Dallas social media speaker J.R. Atkins recommends Facebook Marketing: Small & Medium BusinessesSuccess Stories

“In a dramatic bit of timing, GM announced it was pulling its $10 million in Facebook advertising mere days before the latter company’s IPO.

The high-profile move drew a line under the already pronounced question mark around Facebook’s real value as a paid advertising platform. While some, including Ford, rushed to make the point that proclaiming Facebook ineffective is simply admitting that you’re doing it wrong, the fact is that there has been little to support the notion that there’s a link between paid advertising on Facebook and real, bottom-line results…”

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Digital Marketing Predictions from 10 Years Ago

This is cool. See what occured and what was missed.

Reposted from C0.Create

10 Predictions From The First Internet Bust And What They Tell Us About Digital Marketing Now

By: GM O’Connell

One of the original digital marketing execs, GM O’Connell, made some predictions in 2002 about how the Internet would impact people and brands. Here, he looks back and assesses his accuracy, and, along the way, reveals some timeless truths about marketing in the digital age.

What was the world like 10 years ago? It was the year the euro went into circulation, Mark Zuckerberg was a senior in high school, and J-Lo topped the list of the hottest Google searches. “You’ve got mail” was still heard on millions of computers across the country.

It was also the year I gave the keynote speech at AdTech. The dotcom bust hung like a cloud over the audience as bankrupt companies like Webvan, Pointcast, Excite@home, Pets.com, and many, many others hit the skids. The Nasdaq had hit bottom at 1,400 from over 6,000. You could have bought a share of Yahoo! for less than $5 (compared to $100 in 2000 and $15 today), or even a share of Apple for $6 (just in case you want to kill yourself).

The point is that in 2002 the Internet was poison. Traditional marketers breathed a sigh of relief and stopped Internet spending in its tracks. Still, people went online more than ever. This is nothing new considering that consumers are usually ahead of the curve. During my speech, 10 years ago, I made some predictions about the future of online marketing. At the time, they may have seemed a little out there…

Here a look at those predictions and how they hold up 10 years later.

1. Internet penetration will reach 96% by 2008.
We came a long way from Nokia bricks, WAP, and the original BlackBerry Bold. The fact that wireless connectivity was going to increase dramatically was pretty obvious. But the power and popularity of wireless broadband via 3G networks and Wi-Fi combined with iOS and Android smartphones was even more dramatic than I thought. We are always on, everywhere. Amazing–if you don’t take it for granted.

2. Spam will be a capital offense by 2009. Just like pop-ups the year before. You simply cannot annoy people into liking you. Or fool them into it.
Well, sort of right, but mainly wrong. First the law hasn’t been passed–yet. Second, companies continue to spam (although the smart ones do a decent job with enabling the customer to set permissions). We do seem to see fewer pop-ups, but I suspect that’s more a function of pop-up suppressing browsers. What’s really happened is this: Everybody spams. Not just marketers, but half my Facebook friends and Twitter blowhards. And so my conclusion seems to escape the egregious offenders out there: companies and “friends” that continue to blast away with re-targeted, misleading, self-aggrandizing ads, posts, and tweets that seem dedicated to the fatuous belief that indeed we can be annoyed into a requited relationship.

3. New Networks will emerge after 2010, driven largely by email and instant messaging. These will not be created by marketers but in spite of marketers.
The only thing I didn’t know is that they would be called social networks. And they incorporated and even supplanted both email and instant messaging. Over the last 10 years, it’s been the rise of social networks combined with mobile access that has changed what we do when we are connected, which for many of us starts when we wake up and ends when we sleep. It hasn’t been marketers that gave consumers content, tools, and a framework either. It was Facebook. It was LinkedIn. It was YouTube. Marketers have tried to insert themselves with some success. But I now predict that the phrase “join the conversation” will be outlawed from the conference circuit, just as “new paradigm” was back in the ’90s.

4. With the growth of personal video recorders, people will their own broadcasters, Tivo-ing content through their own New Networks to friends.
YouTube launched in May 2005. Skype with video conferencing in 2007. Video has not been the same since. Can there be any doubt that people under 25 would rather give up cable TV versus IP based video if they had to make a choice? And of course marketers and business managers have screwed that up as well: The pre-roll and music stripping DRM algorithms once again compete with the user/amateur creator. If advertisers and/or agencies and/or the video platforms could be as innovative when it comes to monetization as they were with the invention of the platforms themselves, we’d all be happier campers. Why is YouTube spending 100 million on “professionals” for new channels, but not a dime on new monetization innovation (i.e. a decent ad format)?

5. After 2010, you will no longer be able to manage your own reputation. It’s going to be in the hands of customers, and if you don’t make them happy, watch out.
At first a cottage business within the context of the Internet Industry, online reputation management is now a nearly billion-dollar business. At the same time, thankfully, most businesses seem to understand that the key to online reputation management is not merely monitoring and “joining the conversation” (sorry) but in concentrating on providing better up-front quality and stellar customer service.

6. In 2010, there will be holographic kiosks, wrist-PDAs, cell-unit implants. A telepathic mind modem will be in development at MIT. You are never going to be out of reach, unless you want to be.
2010 was a typo. I meant 2020. Let’s jack into each other’s mind modems then.

7. Customers won’t want ad messages from the Internet. They’ll be going to the Internet to extract value. And in that fact will lie the secret of interactive marketing.
Not exactly a prediction, but still the biggest semi-learned lesson of all. Now that we have the Internet, now that we have social networks, now that we have mobile ubiquity, now that we live in a world where no one is separated from friends or businesses that we depend upon, one thing should be clear: Connecting with customers is not about good online advertising. In fact, I’d argue that message-based advertising is irrelevant. It is about providing great services that can only be provided economically via digital means. The key is to go beyond messaging and email and banners and fans and friends. It’s about value provisioning itself, and that’s where online “marketing” dollars should be spent.

8. After 2007, no one’s going to drop off a roll of film. Even motion pictures will be shot and shown digitally.
RIP, Kodak.

9. In 2010 advertisers can be omnipresent in their customers’ lives. Always on for them. Good interactive marketers will figure out that the Internet lets customers manage their relationship with brands. It is done with utilities and services that become part of a brand offering and gives customers the comfort that you’ll stick around.
This hasn’t really happened. But it will. And when these services are distributed in tight bundles/apps, we’ll realize that the main job of “advertising” online is less about messaging and more about distributing tight little bundles–even thimbles–of usefulness and value.

10. Back in the beginning of the decade, we came up with the theory of the value exchange which, in a nutshell, means the value you get is proportional to the value you give. It will earn me a nomination for the 2009 Nobel Prize for economics–which will ultimately go to Jeff Bezos for his theory of inevitable profitability.
Jeff Bezos has done better than me. He did, however, ultimately achieve profitability in part by providing more value than all the other retailers and cloud service providers from whom he’s stolen market share. See you in Oslo!

This piece is part of a Collaborative Fund-curated series on creativity and values written by thought leaders in the for-profit, for-good business space.

GM O’Connell is cofounder of Tango Modem. In 1987 O’Connell cofounded Modem Media, the first online marketing agency. In 2004, he left the company, moved to Argentina with his partner and four kids and fly-fished his cola off. He returned to Connecticut 8 years later and is well rested.
In 2009, O’Connell cofounded Tango Modem, a new breed of mobile and marketing production outsource provider.

[Images: Nejron Photo, Obak, and Robyn Mackenzie via Shutterstock]

Zig Ziglar Taught Me about Storytelling, Now There Is Science

Author, Speaker & Consultant J.R. Atkins beleives in the power of storytelling.Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.

“Until recently we’ve only been able to speculate about story’s persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence”

Read the full article from Co-Create


Dallas Biz Journal Highlights Interstate Batteries Success with Social Media

Here are a few comments and quotes, get the full article at the DBJ. I guess you could count this as a Social Media success story. What do you think?

Social Media speaker J.R. Atkins comments on Interstate Batteries James Pecht, former DBJ employee, joined Interstate Batteries in 2009 to help focus their social media efforts. Then “Last year, Interstate partnered with Dallas-based Splash Media to help build social media and blogs just related to marketing the company’s franchising efforts.”

“One lesson Pecht learned last November about staying in touch with customers online: When they speak, you better listen.”

“Interstate Batteries now runs an active Facebook page, Twitter account and YouTube channel. Most of their efforts are related to the company’s sponsorship of Joe Gibbs Racing, a NASCAR partnership that dates back to the early 1990s.”

“Let’s not discount the value of a free article that tells you how to pick a marine battery,” he says (Pecht). “When the time comes, hopefully we’re educating you for making that purchase and you think highly of us for giving you that information.”

Complete DBJ Article

A Pepsi Branded Version of the Pulse News App

Mobile App consultant J.R. Atkins uses a Galaxy Tab from T-MobileI have been using the Pulse News App on my Android Tablet, a Samsung Galaxy Tab 7.0 from T-Mobile, to find and read top news stories as well as specialty news for my industry of social media, mobile apps and marketing. So, when I say the article below, in The Co. Create Newsletter, about Pepsi Branding their own version of Pulse, I had to share it. To me, this is a creative branding move in the world of Mobile Apps, similar to Angry Birds producing a Rio version of the game to go along with the release of the 20th Century Fox Movie. I expect this to continue as a trend for monetizing Mobile Apps and energizing brands. What do you think?

Original Post: Pepsi Launches First Global Campaign “Live For Now” With New Social Platform, Pulse

By: Joe Berkowitz

Mobile App consultant J.R. Atkins comments on Pepsi PulseCentered around pop culture and entertainment, Pepsi is launching its first global positioning in an effort to connect with “the Now Culture.”

Pepsi has launched its first global campaign around the theme of “Live for Now,” both a rallying cry and a spirit the company hopes to embody with a pop-culture-focused campaign.

Based on extensive global research with thousands of fans, “Live for Now” launches in the U.S. May 7 and will be centered around a major new social and content curation platform, Pepsi Pulse.

“Live for Now” came out of “the desire to build a global positioning for our flagship brand Pepsi,” says president, global enjoyment, brands, and chief creative officer of PepsiCo, Brad Jakeman. “It’s the culmination of 9 months of work around the world to understand the unique place that Pepsi already owns in people’s hearts and minds.” Jakeman says the research revolved around finding out how Pepsi “loyalists” defined themselves, and he says that what emerged as a theme was “the notion of making the most of every moment.” Now that’s being translated into an overall global campaign statement, one anchored by the ambitious new social platform, Pulse.

An extension of a tool launched last fall, Pepsi Pulse marks an ambitious foray into social and also a brand-wide re-emphasis on pop culture and entertainment, long a Pepsi staple. “It’s not enough for a brand to just say something, they also have to live it,” says Shiv Singh, global head of digital at Pepsi Co. In the spirit of what the company is calling the Now Culture, the HTML5-powered Pepsi Pulse will provide engaging aggregated content for users, with immediacy and interactivity.

Pepsi Pulse serves as a “dashboard of pop culture,” curated by Pepsi, pulling pictures, tweets, and news items from premium content sources, filtered by social ranking, to gather the top 10 stories at any given moment. Users will also be able to organize content around categories such as music, design, and sports.

Aside from producing these pop-culture cheat sheets, the site will also livestream concerts and feature an interactive component, with challenges from musicians and celebrities like Nicki Minaj who have endorsement deals with Pepsi. Nicki Minaj, for instance, might ask her 10 million Twitter followers to send her pictures of their alter egos (hers is called Roman Zolanski), which will then be displayed on Pepsi Pulse.

The brand has been moving toward beyond-advertising social efforts for the last several years, starting with the Refresh Project in 2010, which allocated $20 million in grants to causes generated by users online. Last fall, Pepsi introduced a social site called Pepsi Sound Off tied into Simon Cowell’s reality singing competition show, The X-Factor. Created to foster a co-viewing or social TV experience, and modeled after Twitter, Sound Off provided fans of the show a chance to interact with each other, and with the show itself, by posting comments in a stream, and promoting other people’s comments. Those that received the most “likes” would end up featured in custom 15-second spots running during the show.

 Pepsi Pulse App discussed by J.R. Atkins Mobile App & Marketing Consultant

Pulse is an extension of the platform and embodies the marketing shift from ad messaging to continuous engagement. Pepsi CMO Simon Lowden says that the development of the platform reflects the importance of connecting with audiences across all platforms and the acknowledgement that divisions between things like media, ads, and technology are ad industry constructs that have little relevance to the way consumers actually behave. He also notes that Pulse makes the most of Pepsi’s heft when it comes to culture-based assets–whether that’s its longtime sponsorship of the NFL or its relationship to musical artists. “We now have a platform to leverage that work,” says Lowden.

Pulse is launching in beta now and Lowden says over time the brand will build in other features, like geo-targeting and special offers with selected partners that focus on “how to make the most of now.” Partnerships will include those with daily-deals sites to promote special events across the U.S. Pulse will live at its own web destination as well as on the Pepsi home page.

The global campaign and platform also represents a new approach for Pepsi in terms of how it works with its creative partners. The brand has worked for some time with agency TBWA\Chiat\Day L.A. in the U.S. and CLM BBDO on international business; the team on the Live For Now project included people from both of those agencies as well as those from other Omnicom-owned agencies, including digital shop Organic and media entity OMD. “We curated this team of the best of Omnicom talent, cross functionally,” says Jakeman. “Where advertising and digital and media and sales promotion worked together really across the board. The goal was to develop something that was immersive and not just an ad.” Jakeman says the brand is in the process of working with Omnicom “to figure out how to codify that into a more formal situation.”

The first “Live for Now” ad will appear across the U.S. on May 7 and will feature Nicki Minaj’s song “Moment 4 Life” and Minaj herself in a cameo.

The Rise of Global Business

Are you engaged in Global Business? According to USLegal.com “Global business refers to international trade … a company doing business across the world.” With today’s technology, open access to information and contacts via Social Media, every business can engage in Global Business.

Looking back on history one can see how the lack of technology and relationship slowed an organization’s global expansion. Many companies were limited to their local geography to conduct business but today, most barriers have been removed or reduced. Let’s take a look at a few:

  1. Transportation – As the cost to drive, fly or ship people and goods decreased, more organizations could reach beyond their local borders.
  2. Communication – The Telecom boom of the 1990’s expanded capacity to talk and send data cheaply anywhere in the world. Then came Video, Skype, and Smartphone expansion. With our Smartphone we can access anyone, anywhere, anytime.
  3. Author, Speaker, Consultant J.R. Atkins references the World is FlatInformation Access – Thomas Freedman writes about the “Uploading” (flattener #4) of information in his book The World is Flat. We now have the information of the world in the palm of our hand. “Not knowing” is no longer an excuse.
  4. Relationship Access – With the development of Social Networks it is easier to identify, connect and build relationships with people of other lands. Prior to my last trip to the Middle East, I was able to set 5 meetings with new contacts from LinkedIn and Facebook. After meeting them in person, we continue to build our relationship through email, Skype and Facebook. See a related article by Alana Muller President of Kauffman FastTrac, created by the Kauffman Foundation.
  5. More ways to get Paid: EBay (Entrepreneur), Amazon (Wikipedia), PayPal (Overseas selling guide), and Square (comparison by HubPages) provide 4 additional ways to exchange value for currency and the cost of these transaction has decreased as well.
  6. Where is Value built: During the industrial revolution, value was built in the factory. Today, value is built with the licensing of Intellectual Property (Inc.), on-line, in the cloud, with virtual relationships, using technology and by knowledge workers.
  7. The Rise of the virtual organization: Co-workers no longer have to be in the same room, building, floor, city, county, country, or time zone. This means that your next great hire can come from anywhere and this may help you uncover global markets as well. Why not hire a developer in a country that you would like to expand? A good example of a virtual company is 37 Signals, maker of such products as Basecamp, Highrise, Backpack & Campfire (I like the outdoor names). They have succeeded as a virtual company where other non-virtual companies have struggled (i.e. Microsoft)

Still, with technology and access, you may be concerned about your own Cultural Awareness. Someone’s cultural awareness is their understanding of the differences between themselves and people from other countries or other backgrounds, especially differences in attitudes and values. Here are three ideas I have used to improve my own cultural awareness:

  1. Someone from there is already here – I look for foreign nationals, refugees, foreign dignitaries and others who have recently arrived from another country I am seeking to learn about.
  2. On-line help – Before traveling to the West Bank of Israel, I watched 28 videos from TEDxRamallah.
  3. Go and see – It is cheaper and easier to get to other countries than it used to be. Go and see for yourself.
  4. Get professional help – I have engaged university professors (Dr Robert Hunt) and other professionals (CI Cultural Intelligence) to help me overcome my own misconceptions.

My perception is that any business can have a global outlook if they choose. A hair salon can become globally oriented by saying so on their website, building relationships with global travelers and opening up communication channels such as Skype. What about your business; can you be a Global business today? Instead of a mammoth multinational corporation could you be a micro global business?

I look forward to reading your thoughts on the comment section of my blog (see below).


Events Worthy of your Consideration

“TNT, We Know Drama” & so does Belgium now.

In an effort to promote its inclusion on Belgian TV, the TNT channel and agency Duval Guillaume pulled out all the stops, creating a huge spectacle for an unsuspecting crowd. First, some Flemish folks stumble upon a red button in the center of their town, with a sign pointing at it that reads, “Push to add drama.” Since TNT styles itself as the network that “knows drama,” one might expect that something dramatic would happen at this point. Instead, everything dramatic happens.

The town square suddenly becomes the nexus of all manner of cascading storylines and supporting players. There are car chases, a girl in lingerie on a motorcycle, football players, and cops and robbers. When the gun smoke clears, a giant banner comes down the side of a building that reads: “Your daily dose of drama. TNT.” And then everybody presumably went home and DVR’d Law & Order.

Original Article: http://www.fastcocreate.com/1680531/tnt-pushes-the-drama-button-on-unsuspecting-belgians

Now that you can work all the time, leave work at 5:30 like Sheryl Sandberg

Professional Speaker J.R. Atkins comments on Facebook COO Sheryl SandbergI’ve been talking about the 24 hour work day for a while and how since we are connected and can work all the time, we MUST set boundaries or go crazy. The article below is a good example of what I’m talking about. Sheryl Sandberg is COO at Facebook and was a Google before that. As mother and wife, she leaves work at 5:30 each day and says “you should too.” Men, listen to the end of her video where suggest you to should be free to be with your family. Original Article

Somewhere along the line, ending one’s workday before 8:00 p.m. became a source of shame and sign of laziness — or at least that’s what many of us have tricked ourselves into believing.

Facebook COO Sheryl Sandberg is familiar with the funny, uncertain feeling that comes with checking out soon after 5:00 to be with family, and although she used to worry about what others thought of her departure time (which is a completely reasonable hour to head home, by the way), she has finally reached a point where she can take off at 5:30 p.m. without the lingering concern of how others are perceiving her.

“I walk out of this office every day at 5:30 so I’m home for dinner with my kids at 6:00, and interestingly, I’ve been doing that since I had kids,” Sandberg said in a new video for Makers.com. ”I did that when I was at Google, I did that here, and I would say it’s not until the last year, two years that I’m brave enough to talk about it publicly. Now I certainly wouldn’t lie, but I wasn’t running around giving speeches on it.”

To make up for ducking out at 5:30 p.m., Sandberg said, she would send emails to colleagues late at night and early in the morning as proof that she was still giving her all to work:

“I was showing everyone I worked for that I worked just as hard. I was getting up earlier to make sure they saw my emails at 5:30, staying up later to make sure they saw my emails late. But now I’m much more confident in where I am and so I’m able to say, ‘Hey! I am leaving work at 5:30.’ And I say it very publicly, both internally and externally.”

Many of us know the stigma against going home early all too well, especially in competitive work environments in which many judge work ethic by the number of hours spent in the office. There should never be any shame associated with heading home before 6 p.m. to eat dinner with one’s children and spouse, and Sandberg is sending a much-needed message to parents everywhere that it’s OK to leave work before dark for family time, especially since research has shown that children are healthier, happier and better performing students when they eat with their families.

In high school, my friends used to always say they envied my family for making it a rule to have dinner as a unit at least five nights a week, and I honestly feel I would have become a different person had my parents not prioritized it.


[H/T The Grindstone]

Thumbnail image courtesy of World Economic Forum, Flickr

This article originally published at The Jane Dough here.

The Jane Dough is a Mashable publishing partner that is the go-to site for news, insight and commentary on women in the business world. This article is reprinted with the publisher’s permission

Original Article

Does your Flickr account post to your Facebook account?

I received this notice today about my Flickr account:

Social Media Author J.R. Atkins suggest you check your Flickr settingsJust a quick reminder that you’ve just chosen to start sharing your Flickr uploads on your Facebook Timeline. New photos and videos will be sent to Facebook about 10 minutes after you upload them, as long as they are publicly viewable.

If this is what you want, no action is required. If you do not want your Flickr uploads to be shared on Facebook you can manage your settings over here.

You can always share any of your photos individually on your Facebook Timeline by using the Share menu.

The Flickreenos

Your use of Flickr is subject to the Yahoo! Terms of Service and Privacy Policy and the Flickr Community Guidelines


Check your settings today.

Can Success be Simplified?

Success Simplified by Steven Covey, J.R. Atkins, Tony Alessandra & Patricia FrippIn the book Success Simplified by Insight Publishing, several authors, strive to cut through clutter and identify strategies and steps to help us all succeed. I took a look through the book and identified a few ideas and quotes worth sharing.

In chapter 2, Dr Stephen R Covey talks about how many organizations are using “the industrial model in an information age” meaning the J.R. Atkins & Stephen Covey wrote Success Simplifiedmachine was the main asset of the industrial era. “The new asset is intellectual and social capital – the qualities of people and the quality of the relationships they have with each other.” He goes on to say that “the industrial model does not work in an information age. It requires a focus on new wealth, not capital and materials.” Yet, think of how many of our analogies and structures stem from the industrial days? (p22).

In chapter 6, J.R. Atkins (me) provides information and strategies for leaders so they can make sense of social media and learn how it can be applied to their organization. Of the hundreds of social media tools and networks available, I point to The Big 5 of Social Media: LinkedIn, Facebook, Twitter, Blogging and Video. Google+ may succeed in becoming #6 but the jury is still out on that verdict. With one or more of the Big 5, an organization can share content, listen to customers, create a community, build relationships of trust and build business. “In a broad since, there are generally 3 ways a business can use social media: (1) Marketing (2) Customer Service (3) Employee/Partner Communication. “In addition to these, social media also helps you search engine optimization or SEO. (p92)

In chapter 9, Patricia Fripp discusses “How to Get Ahead and Stay There” by becoming a better speaker. At age 20 she arrived in America as a hair stylist and $500. After becoming very successful as a hair stylist in Hollywood, she began speaking and became an award winning, accomplished member of the National Speakers Association. Patricia says there is nothing that an executive and leaders should focus on more than being able to communicate their ideas and their passions. (p147)

In chapter 16, Dr Tony Alessandra talks about using the Platinum Rule: Do unto others as they would have you do unto them. In other words, treat people the way they would like to be treated. (Tony owns the trade mark on the Platinum rule). He is also big on assessments. Check out his website: www.AssessmentBusinessCenter.com where Tony has over 25 different tools to measure skills such as EQ – Emotional Quotient, CQ – Cultural Quotient, Leaderships Style, Social Style and more. (p245)

My hope is that these few simple success ideas will help you become more effective today and in the future. If you would like a copy of the book, please go to http://somethingdifferentcompanies.com/products/books-cds-dvds/ to order a book, CD and/or DVD.

Events Worth Considering:



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