So what is Branding anyway?

So what is Branding anyway?

This month’s issue of Fast Company has several good examples of how Branding can help a company such as Starbucks, Brim Coffee, Yello Pages and more. Check out these stories.

 Dallas social media speaker J.R. Atkins offeres exmples of Branding

Check out the article here: http://www.fastcompany.com/magazine/159/company-image-reboots

Here is an example of breathing new life into an old Brand: Brim Coffee

Dallas social media trainer J.R. Atkins gives example of refreshing a brand

Check out the article here: http://www.fastcompany.com/magazine/159/brim-coffee

What can updating a logo do for an old Brand?

Dallas social media strategist J.R. Atkins discusses logos and Branding

Check out the article here: http://www.fastcompany.com/magazine/159/good-bad-company-logos

Can you think of examples of how Branding has helped a company increase sales?


About Author

jratkins

As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.

2 Comments

Danial

September 25, 2011 at 7:44 pm

I would really like to give thanks very much for that work you have made in writing this blog post. I am hoping the same most effective work from you later on also.

LHW

October 26, 2011 at 12:55 am

Branding, amongst other things, is an easily recognized and trusted identity of a product, service, or individual. Coca Cola is one of the all time faves. When the brand crosses over to represent an industry – like Kleenix represents tissue – you’ve got a “whopper.” All puns intended. LHW

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