What is Social Media Strategy?

Social Media Strategy consist of the application of social media tools, platforms and networks; in a way that is consistent with an organizations overall marketing and communication plan; using methods that generate results – J.R. Atkins August 2010

 

How does this relate to determining an ROI on Social Media activates?

Take a look at the Social Media ROI Model below. You can see that once you get some social media platforms in place, you develop a strategy then measure the results against this strategy.

Getting to an ROI with Social Media by J.R. Atkins

Other Discussion Topics:

  • Overall Marketing Plan
  • Sales Staff Training on social Media and Selling
  • Website effectiveness, SEO, & Inbound Marketing
  • Additional Metrics for Selling with social Media
  • The Sales Process

Consulting Projects are priced in the following methods:

$200 – Per Hour
$750 – 1/2 day workshop
$1500 – 1 day workshop
$1500  Per Month for 12 hours of consulting per month, Minimum 3 month commitment.
Custom Proposals for longer term projects.