New Subscription Service for Apple OS, What’s it mean?

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New Subscription Service for Apple OS, What’s it mean?

You may have seen the recent announcement by Apple that they now offer a subscription service for Apps.


Dallas social media speaker J.R. Atkins comments on what's new with Apple's new subscription model“You can now offer an easy one-click experience for auto-renewable digital subscriptions in your iOS content-based apps on the App Store. Auto-Renewable Subscriptions allow users to purchase In-App content, and the purchase is automatically renewed at the end of the period unless the user chooses to cancel the subscription.” Apple email

I asked my friend,  Jason Franzen, VP of Development and US Operations with [x]cube LABS, to help me understand what this means and he offered the following four (4) observations.

1. NO SUBSCRIPTIONS BEFORE –  Subscriptions were not previously available; before this, Apps and content could only be purchased once and would have to be re-purchased manually by users.

2. SUBSCRIPTIONS NOW AVAILABLE – Apps can include an option for a user to AUTOMATICALLY receive new content and be charged for it on a recurring basis.  A Monthly or Annual renewal can be offered and the user will be charged accordingly.

3. EASY, IMMEDIATE CANCELLATION – Users can cancel at any time and end the subscription immediately.

4. MATCH REAL-WORLD OFFERS – Apps that offer off-line/web-based/physical subscriptions must offer the same or better subscription pricing within the app or risk being rejected by Apple.  This is a somewhat sticky/gray area right now and anything that is recreating an off-line content should be checked against Apple’s rules on this matter.

For more information, contact your local Apple Developer or myself at

About Author


As an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing, I help individuals and companies embrace social media and mobile Apps as communication tools, then use marketing to drive results. I enjoy connecting to others using these tools to grow their business.



February 23, 2011 at 5:59 pm

Thanks a lot for finding the time to describe the terminlogy for the novices!

Cameron Bel

March 12, 2011 at 9:53 pm

Great information in this entry I’ll bookmark so that I could share with friends.

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