Digital Marketing Trends to Watch in 2019

April 2, 2019
jratkins
0

Digital Marketing Trends to Watch in 2019

Technology evolves every year. From new and improved features, cutting edge gadgets, and further refinements to algorithms, the domino effect is that the marketing landscape is constantly changing over time. What has worked one or two years ago may not work today. So the name of the game for brands and marketers is adaptability. The upcoming trends present more opportunities in terms of audience growth and visibility, but the fact of the matter is also that the market is getting saturated. Because of this, staying ahead of the crowd can easily be the difference between taking the lead or falling behind in profits in 2019. Take a look at some of the trends thought leaders in digital marketing have predicted for this year.

Mobile Optimization is a Top Priority

Google announced last year that it would be rolling out mobile-first indexing, an algorithm update that would prioritize the mobile versions of websites in determining search rankings. And with the surge in mobile users online over the past few years and projections that anticipate even higher numbers this year, this was a wise move. Digital marketers would do well to make mobile marketing development their focal point in 2019. This means much more than just having a mobile version of websites. Page load speeds for mobile sites and advertising content that’s optimized for vertical views are crucial areas that need attention.

Video Marketing

The increasing shift of internet users towards mobile has contributed to the rise of video marketing and vice versa. The impact of video is such that even Google made changes in its search algorithm to include video snippets in search results.

Natural Language Processing and Voice Search

Combined with the increased presence of mobile online users and smart devices that use AI, voice search through Alexa, Siri, and Google Assistant has seen huge growth. For brands and digital marketers, this means that creating content with the use of long-tail keywords in ways that closely mimic natural speech and user intent is crucial to gaining and maintaining marketing success online. For a more in-depth look at what is about to come, here’s an infographic on digital trends set to take the stage in 2019, originally published on SERPwatch.io. Check it out and get informed about everything you need to know on the subject.