Category Archives: Websites

7 Awesome SEO Tips You Can Try Right Now

Consumers increasingly turn to search engines for product research. Ranking at the top of the search results for keywords that are relevant to your business can drive more traffic to your pages. More visibility for your brand can ultimately increase sales. But simply having a website alone isn’t enough to rank.

So how can you increase your rankings in search engines like Google? The answer is with SEO or search engine optimization. Here we put together a list of seven awesome SEO tips that you can try right now.

1. Update Existing Content

Google doesn’t just consider the relevance of a piece of content. They also look at other factors like how “fresh” or recently it was published. In fact, Google even released a Freshness Update to its algorithm that prioritizes timely results. That means old pages on your site can gradually slip in rankings in favor of newly published content.

Does that mean you should focus solely on content creation? Not exactly. In many cases, updating existing content on your site can have more of a positive impact on your rankings. Comb through your old pages and add relevant keywords, update any outdated content, and change the page titles.

2. Remove Inessential Pages

This may sound contrary to the point above. But sometimes it may be best to simply remove certain pages all together. Google wants search results that users find useful and relevant. If your site is filled with thin, low-quality content, it can bring down the overall rankings of your pages.

Review data from your Google analytics and examine those pages that are barely getting any traffic. If they’re not delivering any value or you can’t update them (e.g. tags or archive pages), either include a no-index meta tag to your robots file or remove them altogether.

3. Optimize User Signals

One signal that Google looks at to measure user engagement is bounce rate – The percentage of visitors who leave after visiting only one page. A high bounce rate is an indication that the entrance page is not relevant to your visitors. As a result, competing pages with higher user engagement may outrank your pages. Case studies have even shown a correlation between bounce rates and search engine rankings.

You can greatly reduce bounce rates by improving the readability of your content. This includes making your content easier to scan, breaking up sections with subheaders, and including multi-media like images and videos to convey your point.

4. Write Meta Descriptions For Each Page

Meta descriptions are the snippets of text that appear in the search results underneath the page titles. These are 155 characters in length and describe what a page is about.

Meta descriptions have no direct impact on search engine rankings. But a well-written one can have a positive impact on a page’s CTR (click-through rate). Write compelling meta descriptions with compelling for each page on your site. Be sure to also include your target keyword as they will be bolded when they match a search query.

5. Improve Site Speed

Every second counts. Nothing is more frustrating than a loading site and staring at a blank screen as the page continues to load. Pages that load slowly can not only lead to higher bounce rates but also affect your rankings as Google has made site speed a ranking factor.

Use Google’s Page Speed Insights tool to see how both the mobile and desktop version of your site scores, and take steps to optimize loading times. These can include reducing the size of your CSS, HTML, and JavaScript files, compressing your images, and enabling browser caching.

6. Multiply Your Content

You spend a great deal of effort publishing a high-quality post for your blog but why stop there? Any blog posts that you publish on your site can easily be multiplied to drive even more traffic to your pages.

For example, a single blog post can be turned into an infographic you can share with your followers on social media, a video you can post on YouTube, or even a podcast episode. Leveraging multiple content channels is a great way to expand your reach online and attract relevant links.

7. Monitor Search Console

Search Console is a free tool from Google that you should sign up for if you haven’t already. It lets webmasters monitor their search presence and see key information about their site like index status.

It’s a good idea to keep a close eye on Search Console as it can tell you if your site has been penalized. If you receive a notification that a “Manual Action” has been placed on your site, this is the place to see what action was taken and how you can address it.

Guest Author’s Bio 

Alex Morrison has worked with a range of businesses giving him an in-depth understanding of many different industries including home improvement, financial support, and health care. As the owner of Integral Media, he is now utilizing his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.

 


Link Building Best Practices for 2018

Everything You Need to Know About Link Building in 2018

Though mobile might be king, people still rely heavily on search engines. Whether they type out their search, or they ask their voice assistant, people search for things all the time. Perhaps they want an answer to a question, check what times a place is open, or simply search for a service or company that they need at the moment. Google will give them results, and chances are they will be happy enough with the first, second, or third result.

J.R. Atkins helps with link building

If you are not in these top three, or worse, not on the first page at all, then you might as well not exist in the eyes of Google. The ranking is not entirely out of your control, either. You can take several meaningful steps to rank better in the eyes of Google, allowing you to gain more traffic from the search engine. One such step you will need to take is link building.

1.    What is Link Building?

Link building refers to guest posting. It means you either write content for another site or have an agency write that content for you. These articles, videos, and even infographics need to be unique, engaging and optimized for SEO. The more diverse your backlink profile, the stronger it will be. The only characteristic you need to look out for is the trust factor. Sites that have been blacklisted for using spam techniques by Google are not a good fit. Small bloggers to big-time news agencies, however, are.

2.    What is SEO?

SEO, or search engine optimization, refers to the steps you can take both on your own site and off-site (with link building) that will work towards improving your site’s ranking on search engines like Google.

J.R. Atkins helps with SEO

3.    How Do You Stay on Top of SEO?

With new updates to the algorithm every other week practically, it is important that you invest in ongoing SEO services. If you don’t, your good ranking can fall behind because of some change to the algorithm that you haven’t kept up with.

4.    What is the Difference Between White Hat and Black Hat?

The reason why your ranking will fluctuate is that Google changes what it looks for to help its rankings. Before, it used to be the number of backlinks. Now it is the quality. Google will also look at factors like site speed and security as well, so it is important to stay within their guidelines and be the shining example of the perfect site.

J.R. Atkins offers white hat SEO

5.    How Do You Link Build?

Link building, before you get too excited, is actually quite difficult. It is time-consuming and will require the use of several expensive applications in order to manage. If you do not have the resources to take this on, then it is much better to rely on professional link building services. That way you can benefit from experience and ongoing monitoring to ensure that your link building efforts stay within Google’s guidelines.

Link building will never go away, but it has become more difficult as time goes by. Quality articles, quality publishers, and an emphasis on manual outreach are all goals to live by. If you don’t have the tools or resources to do this yourself, hiring an agency to do them for you is your best bet.



New Trends In Web Design for 2018

New Trends In Web Design That Will Massively Improve Your Online Appearance

A website that aims towards success demands a well thought out blend between its design and content. In the ever-changing industry of website design trends rise and fall with each passing year. Keeping track of everything is difficult, especially if the design isn’t even related to your field of work.

Nick Brown guest blogger

Ignoring this and just making a website based on a hunch or some personal preference is a big NO. Don’t fall into this trap. Respecting your users’ experience and having functionality that is easily digestible is key. Confusing layouts, eye-hurting color schemes, and annoying texts are to be avoided at all costs. However, I will not be pointing out potential problems, but rather trends in this article that are quite welcome to add to your thought process. Here are a couple of those trends:

Underline key points

You probably didn’t see this one coming, neither did I. I’m not talking about underlines that you see in your conventional text processors or hyperlinks, for example. Implementing underlines within your sites’ design is the smartest way to highlight the content you wish to be in focus.

Always consider the background image, color, font and functionality of the web page where the content is displayed. Try fitting in the underline in a way that it complements as many factors mentioned as possible. Make it seem natural. Using white space is great with this, especially if you want to use basic contrast or thick fonts.

Arrange the information input

With touchscreens and other kinds of modern displays, the way a business can present information has drastically changed. Designers have to arrange the ideas in a way that they catch the interest of visitors.  The attention span of an average visit is very short indeed.  The way your information is presented has to reflect the amount of time you have to catch a glaring eye.

If your information is constructed in a way that it encourages your users to go from point A to point B.  Having their focus aimed at a certain point of interest that transitions into another point of interest in a smooth way is paramount when you want to promote browsing through various parts of a website for specific information.

Simple color schemes

J.R. Atkins 2018 website trends

Minimalist designs have positioned themselves as the style of choice both in terms of design and clarity. Using more than two or three colors creates a messy composition promoting nothing but confusion. Try combining simple colors by using gradients and hues in context of your page design.

Colors should emphasize the focus points as clearly as possible. A well-placed object with appropriate coloring is the winning ticket to sending the desired message. The intensity of chosen colors mirrors the intensity of the perception of your product, serenity or excitement – chose accordingly.

Prepare for going mobile

This has been chewed over by countless market analysts. The mobile market is a giant growing with each passing year – its impact has changed the way we do marketing. Most of online shopping and browsing is done via smartphone and tablet – your website must be prepared for incoming traffic from such platforms.

Having a responsive web page for all platforms and resolutions has to be taken into account when approaching your sites web design. A lot of businesses lose traffic and revenue because users lose interest if your site isn’t approachable on demand. Don’t force your users to sit in front of their PC for some interaction. Maintaining your brand by being attentive and approachable is the key to success.

Text positioning

Designers have started displacing text in regard to the page composition. Having assets in layers above your text obscure it in a stylish way, creating an arrangement that will shape an otherwise boring text into something that will spark the mind.

Be careful when using this approach, a lot of designers have made mistakes with it. Having your text unintelligible is far from desired. Chose simple words that can be understood when only one or a couple of letters are covered. Basic fonts should also be considered when doing this because of additional clarity. Whatever your choice is, the design shouldn’t be too complex – keep your message clear, always.

Guest Blogger, Nick Brown – Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.


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