Category Archives: SEO/SEM

Link Building Best Practices for 2018

Everything You Need to Know About Link Building in 2018

Though mobile might be king, people still rely heavily on search engines. Whether they type out their search, or they ask their voice assistant, people search for things all the time. Perhaps they want an answer to a question, check what times a place is open, or simply search for a service or company that they need at the moment. Google will give them results, and chances are they will be happy enough with the first, second, or third result.

J.R. Atkins helps with link building

If you are not in these top three, or worse, not on the first page at all, then you might as well not exist in the eyes of Google. The ranking is not entirely out of your control, either. You can take several meaningful steps to rank better in the eyes of Google, allowing you to gain more traffic from the search engine. One such step you will need to take is link building.

1.    What is Link Building?

Link building refers to guest posting. It means you either write content for another site or have an agency write that content for you. These articles, videos, and even infographics need to be unique, engaging and optimized for SEO. The more diverse your backlink profile, the stronger it will be. The only characteristic you need to look out for is the trust factor. Sites that have been blacklisted for using spam techniques by Google are not a good fit. Small bloggers to big-time news agencies, however, are.

2.    What is SEO?

SEO, or search engine optimization, refers to the steps you can take both on your own site and off-site (with link building) that will work towards improving your site’s ranking on search engines like Google.

J.R. Atkins helps with SEO

3.    How Do You Stay on Top of SEO?

With new updates to the algorithm every other week practically, it is important that you invest in ongoing SEO services. If you don’t, your good ranking can fall behind because of some change to the algorithm that you haven’t kept up with.

4.    What is the Difference Between White Hat and Black Hat?

The reason why your ranking will fluctuate is that Google changes what it looks for to help its rankings. Before, it used to be the number of backlinks. Now it is the quality. Google will also look at factors like site speed and security as well, so it is important to stay within their guidelines and be the shining example of the perfect site.

J.R. Atkins offers white hat SEO

5.    How Do You Link Build?

Link building, before you get too excited, is actually quite difficult. It is time-consuming and will require the use of several expensive applications in order to manage. If you do not have the resources to take this on, then it is much better to rely on professional link building services. That way you can benefit from experience and ongoing monitoring to ensure that your link building efforts stay within Google’s guidelines.

Link building will never go away, but it has become more difficult as time goes by. Quality articles, quality publishers, and an emphasis on manual outreach are all goals to live by. If you don’t have the tools or resources to do this yourself, hiring an agency to do them for you is your best bet.


Ecommerce Traffic Woes – Infographic full of Techniques

Redirecting the traffic on your site is hard, especially when competition is consistently on the rise. Retaining traffic is even more challenging. Success comes only if you are thorough with your marketing strategies.

Having a well-designed site with great loading speed is awesome, but optimizations are also needed, as they push the site further up the SERP (Search Engine Results Page) ladder. Refining and updating your content as well as tuning the SEO parameters, gradually paves the way for more visibility.

Presenting yourself on social media is something you can’t afford to ignore if you want to target a wide segment of audience. Guest blogging on other sites, building links with the influencers, sending personalized emails to your customers etc. are some of the tested techniques that could be adopted for retaining a long term relationship and trust.

Non-internet users too can be targeted through offline promotions. Distributing merchandise with your brand logo or announcing online offers with print media can help in drive traffic to your website.

Simply put, It’s all about how effectively can you create a brand awareness for your site. The more people find you, the more traffic you generate.

The following infographic focuses on tips to ease you out of your ecommerce traffic woes –

E commerce infographic

Divya Dube pictureGuest Blogger: Divya Dube is an e-commerce subject writer at mofluid.com. She loves to do research and is an avid reader of technology, psychology, and fiction. She is also a gadget freak, a traveler, loves chocolates & music and has an immense passion for writing.

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MOZ 2015 Search Engine Ranking Factors

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.

This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.

In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.

Note that these factors are not “proof” of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.

Please see the entire article, data and related information at: https://moz.com/search-ranking-factors

J.R. Atkins shares MOZ 2015 search faCTORS

 


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