Category Archives: SEO/SEM

How To Prepare Your SEO For The Holidays

How To Properly Prepare Your SEO For The Holiday Season

It feels like we’ve barely had the time to do any of the things that we have planned for this year, and another holiday season is already at our doorstep. While you have certainly already begun your own preparations for the period that is to come, the big question is, what have you been doing to ensure that your business drives as many customers as possible and makes the most sales? Specifically, what efforts have you put into your website, social media, and other channels, especially in terms of search engine optimization?

November is coming to its end, and it may be too late to make some big changes. As you are probably aware, SEO requires a certain period of time. So, if you have been planning for a huge search engine push during this season, you should stop and think a bit smaller. Because, the time for huge efforts has passed, but there is still a large number of things that you can do to attract enough people so that the holiday season doesn’t end up being a complete waste for your company. You’ll be facing a challenge, but you have to do what is in your power.

Update titles and product descriptions

Making sure that your product descriptions and titles are up to date with the holiday season is one of the most important steps that you need to take in order to make sure that you drive the desired traffic. The reason for this is because they directly affect click-through rates. You need to do more than just pack them with keywords so that search queries pick them up. You must also think about how they are going to work for the users themselves.

Think about the quality of what you write, be specific, and put the keywords where they fit naturally. Of course, this time you’ll think about more than just your regular audience. You will have to focus on titles and descriptions that target gift-shoppers. Let people who may not even have any idea what your product is about know all they should about it by presenting it as the perfect holiday gift.

Consider whether your server can handle the traffic spike

During the holiday season, it is pretty expected that all websites that play their SEO and marketing games right are going to get a whole lot of traffic. This means that it is very important to have that extra bandwidth that can handle the sudden rush of a whole lot of customers. This may not be something that you need to think about during the rest of the year, but right now it is crucial that your website can handle the traffic spike.

Therefore, you really need to have a web host that enables you to make quick changes. The package that you are using needs to be scalable, and you must make sure that your website doesn’t suffer any downtime, because if it does, you will lose a lot of customers, because of the fact that every minute matters.

Festivize your pages

Of course, according to experts at All Web Design, it is essential that your website, as well as all the other channels, have a properly optimized holiday theme. It is important that you avoid the pitfall that a lot of businesses oversee, and it is using a theme that is too big and takes way too long to load. The fact is simple – your website needs to load in no longer than three seconds. If it takes any longer, your bounce rate will significantly increase, and you will lose customers to your competition. You should also make sure that you implement some of the current web design trends that people love to see on websites.

Furthermore, don’t forget the fact that a whole lot of your users will be buying your products via their mobile devices. We live in the era of smartphones, where you simply cannot allow yourself to make your website’s UI and UX unfriendly for mobile users. So, the festive theme that you have chosen for your pages needs to be mobile-friendly as well. Mobile devices will have even more trouble loading heavy themes, so make sure that you test the holiday version of your website on various devices before you publish it. It needs to be as optimized and compressed as possible.

Evaluate and take notes for the next season

After all the effort that you’ve put into optimizing your website the best you can for the current holiday season, you should take notes on what worked well for your business, and what didn’t. Evaluate every aspect of your website’s performance during this period so that you can do even better next year.

All the data that you gather will be extremely useful for creating new strategies. Maybe this year you won’t be as prepared as you could have been, but at least you will learn how to significantly improve your approach for next time. After all, once you have certain aspects established, you can reuse them and improve them every other time that you end up needing them again.

The holiday season is just around the corner, so if you haven’t begun your preparations early on, there are some aspects regarding SEO that you are too late for. However, it doesn’t mean that there isn’t a whole bunch of other things that you can do to achieve some great results during this period. And, in the end, you need to take notes on what worked well, so that you can do it even better next year.

Guest Blogger: Nick Brown

Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.


Link Building Best Practices for 2018

Everything You Need to Know About Link Building in 2018

Though mobile might be king, people still rely heavily on search engines. Whether they type out their search, or they ask their voice assistant, people search for things all the time. Perhaps they want an answer to a question, check what times a place is open, or simply search for a service or company that they need at the moment. Google will give them results, and chances are they will be happy enough with the first, second, or third result.

J.R. Atkins helps with link building

If you are not in these top three, or worse, not on the first page at all, then you might as well not exist in the eyes of Google. The ranking is not entirely out of your control, either. You can take several meaningful steps to rank better in the eyes of Google, allowing you to gain more traffic from the search engine. One such step you will need to take is link building.

1.    What is Link Building?

Link building refers to guest posting. It means you either write content for another site or have an agency write that content for you. These articles, videos, and even infographics need to be unique, engaging and optimized for SEO. The more diverse your backlink profile, the stronger it will be. The only characteristic you need to look out for is the trust factor. Sites that have been blacklisted for using spam techniques by Google are not a good fit. Small bloggers to big-time news agencies, however, are.

2.    What is SEO?

SEO, or search engine optimization, refers to the steps you can take both on your own site and off-site (with link building) that will work towards improving your site’s ranking on search engines like Google.

J.R. Atkins helps with SEO

3.    How Do You Stay on Top of SEO?

With new updates to the algorithm every other week practically, it is important that you invest in ongoing SEO services. If you don’t, your good ranking can fall behind because of some change to the algorithm that you haven’t kept up with.

4.    What is the Difference Between White Hat and Black Hat?

The reason why your ranking will fluctuate is that Google changes what it looks for to help its rankings. Before, it used to be the number of backlinks. Now it is the quality. Google will also look at factors like site speed and security as well, so it is important to stay within their guidelines and be the shining example of the perfect site.

J.R. Atkins offers white hat SEO

5.    How Do You Link Build?

Link building, before you get too excited, is actually quite difficult. It is time-consuming and will require the use of several expensive applications in order to manage. If you do not have the resources to take this on, then it is much better to rely on professional link building services. That way you can benefit from experience and ongoing monitoring to ensure that your link building efforts stay within Google’s guidelines.

Link building will never go away, but it has become more difficult as time goes by. Quality articles, quality publishers, and an emphasis on manual outreach are all goals to live by. If you don’t have the tools or resources to do this yourself, hiring an agency to do them for you is your best bet.


Ecommerce Traffic Woes – Infographic full of Techniques

Redirecting the traffic on your site is hard, especially when competition is consistently on the rise. Retaining traffic is even more challenging. Success comes only if you are thorough with your marketing strategies.

Having a well-designed site with great loading speed is awesome, but optimizations are also needed, as they push the site further up the SERP (Search Engine Results Page) ladder. Refining and updating your content as well as tuning the SEO parameters, gradually paves the way for more visibility.

Presenting yourself on social media is something you can’t afford to ignore if you want to target a wide segment of audience. Guest blogging on other sites, building links with the influencers, sending personalized emails to your customers etc. are some of the tested techniques that could be adopted for retaining a long term relationship and trust.

Non-internet users too can be targeted through offline promotions. Distributing merchandise with your brand logo or announcing online offers with print media can help in drive traffic to your website.

Simply put, It’s all about how effectively can you create a brand awareness for your site. The more people find you, the more traffic you generate.

The following infographic focuses on tips to ease you out of your ecommerce traffic woes –

E commerce infographic

Divya Dube pictureGuest Blogger: Divya Dube is an e-commerce subject writer at mofluid.com. She loves to do research and is an avid reader of technology, psychology, and fiction. She is also a gadget freak, a traveler, loves chocolates & music and has an immense passion for writing.

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Twitter – https://twitter.com/mofluid


MOZ 2015 Search Engine Ranking Factors

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.

This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors.

In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.

Note that these factors are not “proof” of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Combining this understanding with both experience and knowledge of search engine algorithms can help lead to better SEO practices.

Please see the entire article, data and related information at: https://moz.com/search-ranking-factors

J.R. Atkins shares MOZ 2015 search faCTORS

 


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