Category Archives: Sales Growth

  • 0

4 Trends to Capitalize on in 2016

To help your business grow in 2016, consider these trends and how well you execute in each area. I’d love to help you.

  1. social-media-buy-buttons-300x270Social Selling aka “The Buy Button” – In case you have not seen a “click to buy now” option on Pinterest or Twitter, get ready for them to appear on every social media platform. It just makes sense when you think about it; you see a picture of something you like, one click and you are able to buy it.

http://time.com/4075560/buy-button-facebook-youtube-pinterest/

  1. your design mattersDesign Still Matters – The look and feel, the ease of use, ease of navigation, online and in person, it’s all about the experience. The phrase “Customer Service” is so dated; it’s all about the “User Experience.” Millennial shopping habits are shaping the buying experience for all.

https://designschool.canva.com/blog/design-at-work/

  1. brand trustBuilding Trust – To build trust you must stand by your products and services, as well as communicate clearly and honestly about your brand. Your effectiveness in building trust is directly related to your online reviews and how you share and answer messages on social media.

https://agenda.weforum.org/2015/01/why-trust-matters-in-business/

  1. global and localBe Local and Global – Once you have a good online presence with your website and social media, you are ready to expand beyond your local market. With good online communication, competitive pricing and global shipping, you can do business anywhere you desire. You are only limited by your decisions.

http://www.businessnewsdaily.com/8211-expand-business-internationally.html

Update from Something Different Companies – 2015 has been a good year, expanding our business in London, ENG, Atlanta, GA, Fort Collins, CO, Cheyenne, WO, Dallas, TX, Killeen, TX, Copperas Cove, TX and Belton, TX. 2016 brings hopes of growing business in Mexico, Israel and Palestine. Cheers!


  • 0

Books I recommend by J.R. Atkins, MBA

Every time I do a workshop or presentation I end with a list resources including a list of books. At one of my recent talks, someone asked what other books I would recommend for business owners. I have a long list on my website but here is the short list by category.

Social Mediasocialnomics

  1. Socialnomics, by Erik Qualman

“How Social Media Transforms the Way We Live and Do Business “

  1. Social Media 2.0 by J.R. Atkins

“A cliff notes version of the Big 5 of Social Media “LinkedIn, Facebook, Twitter, Blogging and Video”

  1. Inbound Marketing by Brian Halligan & Dharmesh Shah

“A guide to increasing online visibility and engagement”

Starting a BusinessJ.R. Atkins recommends a lean start up

  1. Cash Flow Quadrant by Robert Kiyosaki

“Explains your role as an employee, business owner, self-employed and investor”

  1. eMyth by Michael Gerber

“E is for Entrepreneur. Learn how to work on your business, not just in your business”

  1. The Lean Startup by Eric Ries

“Before you start your business, know what is important and what is fluff”

Building your BusinessJ.R. Atkins Recommends Blue Ocean Strategy

  1. Crush It by Gary Vanerchuk

“Shows you how to use the power of the Internet and social media to grow your businesses”

  1. Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

“How to create uncontested market space and make competition irrelevant”

  1. Failing Forward by John C Maxwell

“Taught me how to convert past failures into future success”

Personal DevelopmentJ.R. Atkins recommends Elon Musk book

  1. Blink by Malcolm Gladwell

“The power of thinking without thinking”

  1. Strength Finder by Tom Wrath

“Discover your strengths, use them and surround yourself with others to cover the gaps”

  1. Elon Musk by Ashlee Vance

“An inside look at a visionary, entrepreneur and billionaire”

I’d love to hear what your favorite books are and why. Drop me a line sometime at

jratkins@SomethingDifferentCompanies.com

J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA in Marketing from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and CTC. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.


  • 0

Google Partners Connect Belton,TX 2015

When Google presents a live streaming event, called Google Partners Connect, they provide valuable content worth sharing (just like they tell us to do.)

Whether you were able to attend an event or are viewing it for the first time here, please click on the Yout Tube icon and see the video of the streaming event.

J.R. Atkins Meetup eventsCheck out the Central Tx Business Building Meetup for a workgroup on implementing Google Adword Campaigns.

 

Thanks to The Belton Area Chamber for co-sponsoring this event with Something Different Companies.

J.R. Atkins is a member of the Belton ChamberJ.R. Atkins and Something Different Companies

 

 

 

You may also be interested in the following video on Social Media from Erik Qualman.


  • 1

Life is a Process

Author J.R. Atkins writes about Sales ProcessDuring my early days as a salesperson I participated in many training programs, yet my favorite was taught by Jim Chandler and was based on his “10 Foundation Statements”.  #7, the Process Statement, is applicable in sales, operations, accounting, manufacturing, marketing, education, theology, construction… and life; I have used it in many ways and now share it with you.

Process Statement: Selling is a process. My job, as a professional salesperson, is to create a personal selling process that is so strong, that the pressure of selling is absorbed by the process and not by me.

Wow, what a relief I felt when I discovered that if I built a strong process, I no longer had to worry about when and where my sales would originate. I could trust the process. My sales actually improved when I applied this philosophy and my sales process. I know my prospects did not feel the pressure of the sale either. They were free to choose to do business with me or not. It was ok. I was no longer emotionally tied to the sales call outcome. I had faith that the sales process that I built would deliver. And if it did not deliver enough results at the right time, it was the process that needed tweaking, not me.

Moving on from sales, I have used the same process statement in building and implementing successful Marketing Plans. I have used it to plan events for work and non-profit organizations. When I relocated, I used a strong moving process to absorb the great pressure and stress of moving. I knew I would not be dead if I did not meet a deadline because I had a predetermined contingency plan.

If you have worked in a well-organized operations environment then you are very familiar with processes and procedures. Yet other parts of the organization may not have a written process. Oh, did I forget to mention that my sales process was a 7 page typed and bound booklet?

A Written Process: When I mention writing down a process in the workshops and classes I lead, people roll their eyes like I asked them to pull their own wisdom teeth. There are two main values in writing your process (1) What you discover in creating a process (2) comparing actual results to your process.

J.R. Atkins uses coffee making as a processs exampleTake a mundane example like making coffee for your office and ask a team to write the process. You will discover many variations on the same theme of making coffee such as only use filtered water, only use true Columbian coffee and make sure the filters are environmentally friendly. Yet, once the process is developed and implemented you can trust that the coffee will taste the same every time it is prepared.

As for comparing the actual to the planned, what do you do when the coffee taste different? You start checking on who made the coffee, did they follow the process, and then discover that the wrong kind of coffee was delivered by your supply chain representative (aka, the person who shops for your break room).

Can you get carried away with having too many or too long a process? Yes. Is there a process for writing a process? Probably. Take the best and forget the rest. My hope is this article will spur you on to make some type of improvement in your personal, volunteer or business life. If so, please let me know ☺


  • 0

What is “Duct Tape Selling” about?

J.R. Atkins likes Duct Tape SellingSelling is changing! Or more like, Selling has changed! Once upon a time the sales person offered insight and information about products and services that could be found nowhere else. Not true anymore. Between Social Media, Websites, John Jantsch, and other online tools, the buyer has all the information of the world at their fingertips.

In his book, Duct Tape Selling, John Jantsch offers the solution to selling in today’s information overload environment. “With social networks such as LinkedIn, the sales person may have a relationship with a prospect before the prospect knows he or she has a need” says John. When sales people do a good job of using social media, the content they share positions them as a subject matter expert and a resource for the prospect. This requires a tighter integration between the Sales and Marketing teams.

The Marketing Team is usually responsible for developing content. Instead or in addition to publishing content through mass media, they can share it via the Sales Team’s social media channels for a more personal approach. This also creates the opportunity for a prospect to respond directly to the sales person via the social media channels.

According to John, “this approach to sales and marketing requires a shift in company culture and a possible change to the compensation model.” The company needs to see the sales team as an extension of the marketing department as well the source of sales. The sales person’s online reputation requires time to build and may not match up with short term sales goals based on an “old school” cold call, knocking-on-doors model. “Prospects are too sophisticated for the old approach” says John.

I hope this short article has caused you to consider how you and your company are using social media to create more sales results. Duct Tape Selling is available on Amazon and look for John Jantsch speaking in your local community.


  • 0

What can we learn about Social Media from the Carwash Business?

This article originally appeared in Professional Carwashing & Detailing where I was interviewed about Social Media. I thought you might find tips and relevant information here for your business.

Earning likes and profits

How to use social media to build customer relations and improve business

APRIL 28, 2014
Social media is one of the biggest buzz words in the business world, and it’s something that everyone says you need, but not everyone understands how to use. Professional Carwashing & Detailing interviewed three experts in the field of social media about how carwashes can best utilize it for public relations and marketing purposes. And while Facebook is still the most important social media site, there are others that you should be using to help improve your customer realations and get the word out about your carwash, according to the experts.

The 800 Pound gorilla

Facebook may have lost some of its “cool factor” with the youth, but Blane Russell, president of Social Eyes Marketing, said it’s still the most important social media website. “Make sure you’re doing Facebook in a big way, because it’s the 800 pound gorilla,” he said.

Facebook and why works to improve profits for washes

J.R. Atkins is the author of the book “Social Media 2.0,” and also a speaker and consultant on social media. He said that “Facebook is definitely the place to start, and then grow based upon your market and what you learn from Facebook.” While Facebook isn’t the only social media website you should use, Erin Sullivan, social media manager, agrees that it’s the most important resource for carwashes. “For the carwash industry Facebook is still number one.” She said that both Facebook and carwash industry appeal to a large audience, which makes them an ideal fit.

How to maximize your Facebook experience

The experts have some tips on making Facebook a good use of your time. Russell said that using Facebook to give away free carwashes is one way that his clients have gained followers. The hard cost of the wash is very low, and the number of followers it can help you get is high, he said. Facebook isn’t just about selling you to people, it’s also about entertaining them, according to Russell. “Everyone’s natural nature is to try to sell all the time, but if you want to get liked, amuse them, and they’ll like your page” he said. “Ask open ended questions, like: “Does your car have a name, and if so, why,” and you’ll start a conversation rather than turn people off with a sales pitch. He also recommends that you post regularly, at least a couple times a week, and that you have some humor and personality in your posts, so that people appreciate them. More articles on: Social media Social media is about building up loyalty and community, according to Atkins. He said it’s important to respond back to people on Facebook that contact you, and create posts that are designed around the types of things that your customer base is interested in. Facebook isn’t just about getting new customers, but keeping ones you have, according to Atkins. He said wash owners he’s worked with tell him that by “using social media, my customers keep coming back, and don’t stray.” A loyal customer is very valuable to a carwash, so keep them informed about what’s going on at you wash. By creating a Facebook account, and not using it, Sullivan says you’re doing more harm than good. “It hurts the business more than anything when they [Facebook account owners] don’t pay attention.” People recognize quickly when you aren’t engaged in your Facebook account, and not only will they not like your page, but they might think less of your business, she said. Her recommendation is to show some personality, and realize that every post you make doesn’t have to be about carwashes. “Your customers are not simply carwash customers, they have other interests as well,” she said. Another tip Sullivan has is to link your other social media accounts to Facebook when possible, to eliminate extra work, and connect across multiple platforms.

Professional connections on LinkedIn

While Facebook is still the most important social media website, there are many others that your wash can benefit from using. LinkedIn is a place that people go to discuss business, and because of that it has some advantages over other social media outlets. Atkins said that it’s “where your professional credentials live online.” He added that LinkedIn is important for wash owners who are hands on, and looking to work with other established businesses. LinkedIn is a better place to communicate professionally, according to Sullivan, who said it is definitely a supplemental tool, but can be effective for certain business situations. Russell agreed with the other experts that the major advantage about communicating on LinkedIn is that “no one will get upset or offended if you’re direct with them” about wanting to talk business. Setting up a profile, and learning how to use LinkedIn is very simple, so while you may not see a big initial return from creating an account, you will have a “virtual resume” and a place to connect with other businesses, according to the experts.

The pluses of Google+

While Google+ hasn’t taken off the way many predicted, it does have importance as a social media tool, even if it’s in a way that you might not think. “If you own a business, you need to have a presence,” said Russell. He also recommends usingGoogle Local as the place all of your reviews are put through to improve your search rankings, and get the word out about the great work your carwash does. More articles on: Multi-profit centers Google holds a lot of power as a search engine, and adding your business to Google+ gives your wash a better ability to be featured highly when a customer searches for it, according to Atkins. When you use Google’s search engine for a carwash that has a Google+ account, you will see information for its Google+ on the search page. “Google+ is definite must have now,” said Sullivan. She explained why it’s so important for business owners. “If I have a Google+ page, I now control what shows up in the Google search. When it comes up in search results, it will have the carwash name, it’s pulling the name, the description, the information … you know can dictate through your Google+ page.” She added that it’s important to get your presence on Google+ now, while it’s still an overlooked medium. It may not be the place you will go to communicate with your audience, but if you’re not on Google+ you’re missing out on improving your search engine optimization, which is one of the major ways people find out about a business.

Getting the picture with Instagram

The experts see Instagram as a supplemental tool, but an important one none the less. And the best thing about it is how simple it is to use. Grab your smartphone, take a picture, write a caption, add a few hashtags, and you’re done. “The beauty of Instagram is that people are going to promote you if they get excited about what you’re doing,” said Russell. Instagram is particularly popular with young people, and learning how to use it now can keep you ahead of the pack. Instagram is the perfect place to host pictures you’ve taken for a charity event or to showcase something unique or interesting that happened at your wash, according to Atkins. Another great thing about it is that it can be integrated with other outlets like Facebook and Twitter. For example, Atkins said you could “promote your event on Facebook, and then post pictures of the event on Instagram.” The ability to place pictures across multiple platforms makes Instagram a tool that can help you increase your Facebook and Twitter as well. “People respond to visuals more than something they read,” said Sullivan, which is a major reason why Instagram has become so popular. She sees it as an additional tool, and one any wash owner can utilize because of its simplicity. “It’s a good sort of extra … I think it’s a clear winner for how easy it is to use, and connect with other platforms.” Signing up for an account takes minutes, and you’ll be snapping pictures and posting them on Facebook and Twitter in no time. Taking pictures is fun, and Instagram is so easy to use.

How to follow Twitter

While Twitter is a platform that seems pervasive in our society, it is also the one that most people don’t understand how to use well, according to Atkins. You might not use Twitter to cultivate a following, but it is a great place to get direct feedback from your customers, he added. Read also: How to start a carwash articles Twitter is the place that you can “turn a raving lunatic into a raving fan,” according to Atkins. The way you do that is by responding to people who tweet you. For direct communication, Atkins sees Twitter as a better tool than Facebook, “it’s like texting,” he said. If someone finds you on Twitter and asks you a question, it’s easy to grab your smartphone or hop on your computer, and immediately respond back. If Facebook is the place to communicate to people, Twitter is the place for people to communicate to you. “It’s a conversation more so than other social media sites,” said Sullivan. “You need to expect to interact.” Twitter, more than Facebook, is about a two way communication between you and your audience, according Russell. Sullivan recommends how you can use Twitter as more than a way to communicate with your customers. She said you start by following some hashtags, and seeing what successful carwashes and other businesses do when they’re tweeting. It’s also important to think of the phrases that your customers would be searching for, and post on those hashtags. Russell said one way to effectively use Twitter is to find the important people within your community, and tweet them. Twitter is a conversation, so just like talking to people, there’s ettiquette, and things you can do to make follow and unfollow you. Once you figure out how to have a conversation on Twitter it can be a great tool. Even if you don’t want to utilize it for communicating to your audience, you should have an account so they can communicate to you.

Taking it all in and having fun with it

Facebook is still the most important tool you have at your disposal, but there are many other sites that offer their niche that can help improve your profits. If you need to connect with a local business, there’s LinkedIn. If you want more people to find you on Internet searches, use Google+. Want to speak directly with your customers, tweet them on Twitter. Need somewhere to showcase all those great pictures from the charity even you did? Well put them on Instagram. Social media doesn’t have to be hard work; in fact our experts recommend that you make it fun. Come up with a contest, and hype it up on Facebook, respond back to your customers on Twitter, and use Instagram to show pictures of the event. There continues to be those who don’t think social media is a viable resource. However, as Atkins joked, “If you can overturn the government of Egypt [with social media], I think we can increase sales 10 percent.”


  • 0

Facebook Ad’s for “Likes” Do Not Work?

Check out this video by Derek Muller of the Veritasium on why Facebook Ads for Likes do not work. He’s a science guy and most of his content is science related. But on this one, he applies his scientific approach to the Facebook Ad Model to see how it works or doesn’t.

 


  • 0
J.R. Atkins, thinking inside the box

Box Thinking: Inside or Outside?

J.R. Atkins, thinking inside the box“Thinking outside the box” is such an over-used term yet I still hear it used to describe looking at life, a systems, a product, a problem or an issue in a new or different way. But, to think outside the box, don’t you need to understand what is in the box? Check out the list below and see if you can think of additional material that should be in or outside the box.

“Inside the Box”

  1. Current Methods & Procedures
  2. Current Customers & Prospects
  3. Current Employees & Recruits
  4. Current Products & Services
  5. Current Information & News Sources
  6. Current Ways of Thinking & Communicating
  7. Current Locations & Resources
  8. Current Culture “The way we do things”

J.R. Atkins thinking outside the box“Outside the Box”

  1. Any New Approach, Order or Method
  2. Any New View or Perspective
  3. Any New Way of Thinking
  4. The Opposite of the “Inside the Box” Thinking

 

For one to be good at creating, innovating, inventing, developing… you must be able to suspend your current beliefs long enough to see the world in a new way. In Seth Godin’s recent book “The Icarus Deception” he writes of the balance between our comfort zone and safety zone and how we must get comfortable with new realities or our new safety zone. He goes on to say that success in the new era goes to those that “create ideas that spread and connect the disconnected.” J.R. Atkins recommends The Icarus Deception

As we enter 2014 my hope for you is that you are able to create remarkable results with remarkable ease. Perhaps you can think outside the box to new highs in your career by looking at what is already in the box.

Events Worth considering

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1
2
3
4
5
6
11
12
13
16
17
18
19
20
22
23
24
26
27
29
30
31

  • 0

“The Evolution of Social Business: Six Stages of Social Business Transformation.”

Charlene Li founder of Altimeter GroupCharlene Li and her staff at Altimeter Group host an annual Social Business Survey. See the entire post at her Blog. Top findings include:

  • Most organizations are “intermediate,” with only 17% self-described as “strategic” in the execution of their social strategies.
  • 78% of companies have a dedicated social media team, at the division, corporate or both levels — only 22% of companies do not have a dedicated team.
  • Companies are committing more headcount to social media across all sizes of organizations. The biggest jump is for companies with more than 100,000 employees, which now report an average of 49 full-time employees supporting social media, compared to 20 in 2010.
  • 85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.

How does this fit with your business? Call or email J.R. Atkins today of you would additional insights on how to improve your social media. 214-707-1705, JRatkins@SomethingDifferentCompanies.com

 


  • 0

So What Do You Do?

“So what do you do? I see you everywhere but I’m not sure what you do.” I hear this on a regular basis, so I thought I’d share three projects from my current work to help explain what I do. On my website you will see that I am an Author, Speaker and Consultant. But what kind of consulting? Take a look and tell me what you think.

come to ArtOfficial on 9/19/13Project 1 – ArtOfficial September 19, 2013 at ZOUK – Social Media Marketing and Emcee

ArtOfficial is a very unique event combining Visual Art, Performing Art, Music, Business Networking, and Fashion while raising money for non-profits. You may have seen posts on LinkedIn, Facebook, Twitter or YouTube that I created with the help of the participants. We are using HootSuite to post content, monitor activity and comments. The goal is to have over 1000 people attend the event from 5:30pm when the doors open till late in the night when ZOUK closes. Please come join us. (Purchase Tickets)

J.R. Atkins is Director of Social Media for Orpheus Chamber SingersProject 2 – Orpheus Chamber Singers 2013 Season – Director of Social Media

As the name suggests, Orpheus is a group of professional singers performing Chamber music. The group performs a series of concerts each year, usually in the DFW area. For example, Orpheus Chamber Singers will perform a series of works to commemorate the 50th anniversary of the John F Kennedy assassination on November 10th in the City Performance Hall in the Dallas Arts District. As the Director of Social Media, I use Facebook, Twitter, LinkedIn and YouTube to promote events and communicate with the community of supporters. Check out the season schedule at www.orpheuschambersingers.org.

J.R. Atkins is Marketing Director for the Ghosts of Wimberley MovieProject 3 – The Ghosts of Wimberley Movie – Marketing Director

A full length feature film ”The Ghosts of Wimberley” is being produced by Pecan Street Productions of Austin Texas in conjunction with SOMA Inc. of Dallas Texas. The screenplay is written and the film directed by David A. Cox of Austin, an award winning director. I built the website and the social media properties and post frequent content using HootSuite. You can see interviews with the Director and Producer on YouTube, the Website, and Facebook as well as pictures on Facebook and Twitter. Filming will begin in fall of 2013 with the movie releasing in 2014.

So there you have it. Besides speaking and writing books I work on projects in the area of Digital Marketing, Social Media and Mobile Apps. I look forward to reading your comments. Please reach out via:

Phone: 214-707-1705
Email: jratkins@SomethingDifferentCompanies.com
Blog: http://somethingdifferentcompanies.com/blog/

Events Worth Considering

9/3         Will Your Biz Idea Work?
9/3         The First Tuesday Networking Group
9/4         The CXO Collective of Dallas
9/5         American Marketing Association Happy Hour
9/6         1st Friday Urban Professional Happy Hour
9/9         Social Media Overview with J.R. Atkins
9/9         HootUp with SEO/SEM Group
9/13       From Social Media to Mobile Apps with J.R. Atkins
9/13       Friday Night Salon with Dallas Humanities & Culture
9/14       Kollaboration Dallas 2013
9/15       DFW Independent Publishers Meetup
9/16       Social Media Overview with J.R. Atkins
9/16       Under Fire: The Untold Story of the Benghazi Attack
9/17       D Magazine Best Doctors in Dallas 2013
9/18       The Marketing of the Ford F-150
9/18       Can Brick & Mortar Stores Survive?
9/19       ArtOfficial
9/20       TEDxCity2.0 Simulcast
9/21       Grand Opening of Dallas Arboretum Children’s Garden
9/23       Facebook Basics & Why with J.R. Atkins
9/24       Last Tuesday Happy Hour at The Ritz Carlton
9/25       Network After Work ~ Dallas
9/25       George Packer…Inner History of the New America
9/26       Membership in the Digital Age
9/28       Dallas PMI Workshop
9/30       Facebook Basics & Why with J.R. Atkins


Archives

Categories

%d bloggers like this: