Category Archives: Mobile Apps

Is New Media Good or Bad for your Family

IS MASS MEDIA AND THE INTERNET HELPING OR HURTING YOU?

Since the internet, and particularly smartphones, became household commodities, mass media’s impact on people and societies has increased exponentially.

As you might expect, there is a swinging pendulum of public opinion which often shifts from decrying the ills of this trend to extolling the many virtues of on demand technology.

Whether you tend toward the former or latter opinion, it’s obvious that mass media and social media are having profound effects upon individuals and society as a whole. Many people are concerned about the implications of these effects, and find themselves asking questions like:

  • How is media affecting me?
  • How is mass media impacting the next generation?
  • How do video games change us?
  • How does on-demand media impact health?
  • Is mass media truly important?
  • How do we use mass media and social media well?
  • Is mass media a good thing?

Something Different Companies phone usage Answering these questions can help you to be smart about how you interact with the constant barrage of media being directed at you and your family.

So let’s think through the implications of mass media together so that we can come to informed conclusions.

HOW DOES MASS MEDIA AFFECT YOU?

Many are wondering mass media, and social media, in particular, is a good thing or bad thing. Of course, for every type of media, there are a host mixed opinions, some based on research, some not. Neil Postman was asking these same types of questions over the mass adoption of the television.

A positive use of technology and mass media enables people to become informed, collaborate in innovative ways, or stay in touch with friends and family. Yet, these same connections can be used for dangerous cybercrime.

Social media can help people to feel connected and happy, to connect with old friends and make new ones. However, that same social media can lead to depression or anxiety, when life doesn’t meet the expectations created by perfectly edited profiles.

The internet may be a source of motivational messages, videos, or blog posts that improve your life and increase productivity or healthy living. However, it’s just as possible that these very messages can prevent you from getting out there and living.

These are just a few examples of the vastly different ways media can impact our daily lives.

Because mass media affects each person differently, you need to look at your own life to make informed decisions.

Where do you fall on the pendulum? How does your use of social media affect your mood, productivity, and sense of well being? If you tend more toward the negative impacts – depression, anxiety, inactivity – it may be time to limit your media consumption.

WHAT IS THE IMPACT OF MASS MEDIA ON CHILDREN?

Television is the best researched area of mass media effect on children. It has the how is media affecting childrenpotential to help and to harm, as is true with most media types.

Many negative effects have been recorded, and kids often spend more time watching television than on any other activity. However, if the television time includes educational programming and parent supervision, the power can be harnessed to help with learning and have positive effects.

With this in mind, parents must think critically about how their children are consuming television. Are they largely involved in what and how often their children are watching, or is it more of a hands-off experience?

This is perhaps even more important to think through now that most “television” consumption consists of Netflix, Hulu, and other streaming platforms.

Making the decision to be diligent about these decisions now will improve children’s interactions with television, and prepare them to interact well with other types of media as they mature.

WHAT IS THE IMPACT OF MEDIA ON TEENS?

Media often is described as harmful to teens, and while this is certainly true in some circumstances, it can be best understood as having mixed effects.

The key is to be aware of how mass media and social networking affect the brain so that you can make intentional decisions about how to use it.

Some positive effects include:
  • Motor skills are improved by typing, clicking, playing games, and other tech-related finger skills.
  • Hand-eye coordination or even quick thinking can be helped. (Future drone pilots)
  • Access to mass news media can improve reading skills.
  • Social network activity is theorized to improve writing and socializing skills.

Additionally, the content of media stories or social media posts can be useful and meaningful to teens. With platforms like YouTube and Instagram, they have access to people’s stories they might never have heard otherwise. In this way, teens may learn that many others are experiencing similar struggles to their own, giving courage and confidence.

However, there are significant negative effects as well.

Negative effects include:
  • Depression or anxiety over body image
  • Normalizing violence
  • Unfettered access to pornography
  • Increased risk of obesity from inactivity
  • Decreased attention to schoolwork

Knowing about these potential risks of social and mass media consumption is important for both teens and their parents. In this respect, knowledge really is power, as it will enable both parties to be strategic about the role of media in their lives.

Read more about media communication master’s in communication options.

WHAT ABOUT VIDEO GAMES?

Video games are a frequent concern, particularly as technology continues to advance affects of video games on youthand gaming becomes more and more realistic. Research shows some mixed effects from video game use.

Though the problem solving and dexterity skills employed can lead to higher intelligence or better motor skills, the violent or other disturbing content in games is of high risk to well being. It’s established that seeing violence can desensitize one to its effects.

As with other types of media mentioned, it’s critical that parents exercise caution about what types of games their children play and how often they do so.

DOES MASS MEDIA DAMAGE HEALTH?

The proliferation of mass media and electronic devices has had profound effects on Health Appshealth. There are numerous physical problems which may arise from this consumption, particularly if left unchecked.

The effects of smartphones often first show up as eye strain and neck pain, the inevitable result of constant screen-time and often slumped positions while using these devices. Obesity is a risk if much time is spent in sedentary activity.

Some research shows links between mass media consumption and anxiety and depression. There can be a change in happiness, social skills, and peace of mind that is attributed to media and the internet.

It is most important to monitor your happiness and health and correlate them with your own practices so you can make informed decisions for your or your family’s well being.

HOW CAN YOU PROTECT YOURSELF AND YOUR FAMILY?

There are many recommendations for being wise with media consumption.

Parents must be familiar with current sites and channels, and the types of content that their children come into contact with. Ask questions and browse with your child. Set clear and appropriate ground rules for young ages, which then build a strong foundation for future responsible use.

Make sure to discuss the difference between fantasy and reality with your children. If exposed to gratuitous violence and sexuality, children and teens should know these are fantasy, and not the norm or real life. The dangers of violent and risky behavior should be a topic of conversation.

For almost any age from 1- 99, limiting media to a few hours per day is reasonable and enforceable. Discuss education, values, and the intrusion of media regularly with your family.

Conclusion

There is no definitive answer to whether mass media is “good” or “bad”. Research has shown that it can have both positive and negative effects, and often these effects are dependent on how the media is being used and consumed.

The solution isn’t to totally cut yourself off from all mass media or to wholeheartedly embrace every facet of it. Rather, it must be carefully analyzed and evaluated. If you’re a parent, you need to help your children understand both the positives and negatives of things like video games, social media, and streaming television.

Unless you plan on moving to an isolated island with no internet connection, this issue isn’t going away. The best approach is to tackle it head-on, rather than hoping things just work themselves out.

Many people are choosing to engage with mass communication head-on with master’s degrees in mass communications. It’s with this progress we are able to understand the effects of mass media and other emerging social channels have on society currently and in the foreseeable future.

 

Anna Kucirkova Guest Blogger: “Anna Kucirkova speaks 3 languages has a passion for kids and writing. While she has been to many places in Europe and SE Asia she still wants to explore the rest of the world.”

 


Mobile Road Map to Success by J.R. Atkins

J.R. Atkins Mobile Road Map to SuccessHow do you get a mobile app for your big idea or business? The solutions to this question is addressed in Mobile Road Map to Success by J.R. Atkins, MBA. “When I first developed this material I was working closely with entrepreneurs developing mobile apps and companies seeking to add mobile apps to their business lines. As I reflect on this content, a few years later, it’s still sound thinking and applicable today.”

One example of continued relevance is the dominance of iOS and Android operating systems over Blackberry, Microsoft, and Symbian.  Microsoft still is active on their platform but it just never took off with independent developers who dominate the mobile app development field.

Another example of relevant content is the mobile app development process represented by the flow chart below. I still run across people who say they have an idea for a mobile app but have not taken step one, which is creating a written description.

stepps to building a mobile app

A third example of continued relevance is the basic cost associated with mobile app development. I would have guessed that this would have changed but, since they are general categories, the price points still hold true.

How much money to build a mobile app

New log for SDC llcEven though time has passed and application development has improved, these are still reasonable guidelines to use in early planning. For more details and the rest of the story on Mobile Road Map to Success, check out the book on Amazon.

I look forward to seeing your comments and questions.


J.R. Atkins has been speaking, teaching and consulting on Social Media since 2008. He has a BA in Marketing from Texas A&M University, an MBA from The University of Phoenix, Dallas Campus and is currently pursuing a Masters of Divinity at Candler School of Theology in Atlanta. He has published 3 books: Success Simplified, Social Media 2.0 and Mobile Road Map to Success. His company, Something Different Companies, works with churches, individuals and companies to implement effective online communication strategies.


2015 SXSWi Recap by J.R. Atkins

Some of my friends and clients ask what the big deal is with South by Southwest Interactive or SXSWi. In short; ideas, technology and trends are introduced there that affect our lives and business. Technology such as Twitter (2006), Square (2009), Foursquare (2009), Uber (2009), Pinterest (2010), iPad2 (2011),  Microsoft Surface (2012), Google Glass (2012), Pebble Smart Watch (2013), Oculus Rift Virtual Reality head gear (2014) and see more historic trends at 22 Years of SXSWi.

At the 2015 SXSWi Festival I noticed the following 5 tech trends worth noting.

  1. New social Media App – MeerKat – Spontaneous video via Twitter
  2. Health Tech – Mobile App: Measure by Phillips Healthcare
  3. 4k TV – Samsung – 2X the Pixels
  4. International Flair – It’s a global event – Krista Hendriks, Utrecht Area, Netherlands
  5. com – It’s like UBER for overnight dog care

Please let me know if you find any of this interesting or beneficial to you or your business.

  1. MeerKat: http://meerkatapp.co

MeerKat is a new app that allows users to easily live stream video from their cell phonesJ.R> Atkins uses MeerKat via their Twitter accounts. You can “Schedule” a video and your MeerKat followers will get a notification of when you are about to begin. Or, you can create a live “stream” in the moment for those who are watching. Like Twitter, MeerKat video can be seen by anyone. It’s similar to a Google Hangout or Skype video call but much easier. Just download the app, sign in with twitter and click on “schedule” or “stream” and you’re ready to broadcast. The idea is making use of our desire to have a spontaneous connection.

Related story by David Gilbert of the International Business Times.

  1. Measure: in beta test

Nike Fit bit bits the dustPhillips Healthcare is building an online portal that will allow you to feed your data from non-Phillips devices such as a Fitbit, Moves App, Misfit Flash and Phillips devices such as Blood Pressure Cuff. Even the data from my Nike Plus (no longer supported by Nike) can be uploaded to the portal.

Moves App used by J.R> AtkinsPrior to this portal, each App or fitness solution had a separate place to store and view data. With the Phillips Measure platform, you could, in theory, import health measurement data.

During my visit, I was able to meet the developers, debug some code and gain some keen insight into the future of Individual Healthcare Monitoring. A person to follow is Hans Notenboom, Global Head of Digital at Philips Healthcare based in the Netherlands.

  1. Samsung Curved 4k TV: http://www.samsung.com/us/video/tvs

Samsung 4k curved TVI first heard of 4k in early 2014 from one of my videographer friends and I was think, “I’m just getting use to HD.” 4k means 4000 pixels vs HD which is 2000 pixels. So 4k is 2X. A 4k TV will have a resolution of at least 3840 x 2160.

Samsung took over a restaurant in Austin and turned it into an “experience” with fresh juices, snacks, a big video wall made of Samsun Tablets, a virtual reality experience and a blogger lounge.

The curved, 4k TVs were the big thing for me. Unlike the past, you don’t have to wait for the Cable and local TV stations to upgrade to 4k. YouTube, Netflix and Hulu are already broadcasting shows in 4k. So now that a 60” HD TV at Walmart id $600 or less, get ready to upgrade to 4k for $2500.

 

  1. International Flair

Meet Krista from the NetherlandsWhile having lunch at a sidewalk café in Austin, I met Krista Hendriks who was in town from the Netherlands to give a presentation on “Cuddly Drones” a project exploring the emerging surveillance culture, exploring the democratization of surveillance tools and how do teach children to critically explore this drone-filled future? Yea, you can meet people anywhere, but at SXSWi there is an instant level of trust and interest around how technology is affecting our lives.

Technology is bringing our world closer together and SXSWi is helping. Check out her profile on LinkedIn.

  1. com: www.Rover.com

J.R. Atkins uses Rover.comMy dog, Forte, travels frequently with me and he went to Austin to see the sights and keep me stress-free. Yet, I needed an overnight dog sitter so my wife and I could party on Saturday night. In steps Rover.com, an Uber like solution to help you connect with home based dog sitters. Download the app and in just a few minutes you are connecting with locals who can keep your pet overnight for about ½ the price of a Vet or animal boarding service. Send a message, confirm, and set up the drop-off and pick-up time. Rover.com covers the collection of fees. I called their customer service and had a great experience.

Events Worth Considering

03/30/15 – Principles of Social Media (CTC)
04/01/15 – LinkedIn for Success (CTC)
04/06/15 – Successfully use of Facebook (CTC)
04/08/15 – Using Video for Success (CTC)
04/10/15 – Selling in the Digital Age (CTC)
04/14/15 – Website Trends (CTC)
04/18/15 – Successful Marketing Plans (CTC)

04/22/15 – Social Media Basics – Lewisville Chamber & SCORE

04/23/15 – Your Effective Strategy Plan – Webinar


The 25 Best CRM Apps

A friend shared this article on CRM Apps – Customer Relationship Management Apps and I thought I’d share it here for my readers and clients.top CRM solutions with J.R. Atkins Click on a category below to learn more about the strengths of those CRMs or jump to an app directly by clicking its name.

Link to the original article: https://zapier.com/blog/best-crm-app/


Are smartphones a need or want?

I see smart phones as a must have for most adults who are engaged in business and society. The amount of computing and communication power is necessary for the successful connected life. Check out this article from  Desert News on the subject.

 

Gotta have: Are smartphones a need or just a want?

According to J.R. Atkins MBA Smart phones are a need

By , Deseret News

NEWTON, Mass. — Lisa Rinkus may be fighting a losing battle. Her 14-year-old daughter, Elizabeth, wants an iPhone.

“She was asking every day, ‘When can I have an iPhone,’ ” says Rinkus, owner of a public relations firm in the Boston area. “My husband was about to cave and I was horrified.”

Everybody Rinkus knows, she says, has given their kids a smartphone.

“But I know a lot of parents who say they wish they never caved in,” she says.

The tide seems to be going toward universal adoption. Resistance seems futile. The Pew Research Center’s Internet and American Life Project reported in May that, for the first time, a majority of adult Americans (56 percent) owned smartphones. Of young people ages 18 to 29, 77 percent of those who make less than $30,000 a year still own a smartphone.

Pew also found recently that 63 percent of adult cell owners now use their phones to go online — twice the percentage of 2009.

And among teenagers, almost 78 percent of them own a phone, with almost half of that group owning a smartphone, according to Pew.

But even with the high percentages, Rinkus and others are confronting the question of whether smartphones are wants or needs.

Clash of worlds

Susan Kuhn, a “technology futurist and digital strategist” in Arlington, Va., says fear is behind much of the opposition to smartphones and allowing kids to have them.

“Information technology is evolving faster than anything in human history,” Kuhn says. “The key is to not just look at the device, but the role it is playing.”

That role includes the different things a child could do with it — such as creating videos, expanding learning, creating websites and content on social networks, or being connected to resources at school.

“Smartphones are going to be very important in the future,” she says. Parents should want their children to master the tool and use it well. Kids are going to grow up in a world of instant communication and ubiquity of information, she says.

“We do right by our children when we help them to grow up able to live in the world that is coming for them, the world of the future — not the world that we are comfortable, the world of what we grew up in.”

Already connected?

Rinkus, however, thinks kids are connected. “If kids have access to computers, iPods, library computers and school computers,” she says, “then why the heck do they need it in their pocket while they are waiting for the bus?”

But smartphones can be used for far more than killing a few idle moments while waiting for a bus. A recent study by Jumio, an online verification and mobile payments company based in Palo Alto, Calif., found that people are using their smartphones just about everywhere and during everything.

People admit using them in movie theaters (35 percent of smartphone owners), during a dinner date (33 percent), at a child’s or school function (32 percent), in a place of worship (19 percent), while in the shower (19 percent) and even during, um, intimate times (9 percent). Despite laws and other attempts to stigmatize it, 55 percent admit to using smartphones while driving.

James A. Roberts, a professor of marketing at Baylor University, thinks smartphone use like this is a sign of addiction.

Tipping into addiction

“Cell phone use reaches a tipping point when they pass from being something you like to do to something you need to do,” says Roberts, who is writing a new book titled “Cellularitis: Sleeping with our cell phones.” “People exhibit six symptoms that are classic addiction.”

The first sign, he says, is the salience or importance the smartphones have in people’s lives. Like the Jumio survey, which found that 72 percent of smartphone users are within five feet of their devices the majority of the time.

Two other signs are that the smartphone is being used for mood regulation and people start using them more and more in their lives.

People also have withdrawal symptoms if they have to stop using their smartphones.

“Kids separated from their cellphones get nervous, tense, anxious and almost have breakdowns just like alcohol, cigarettes or coffee addiction,” Roberts says.

Smartphone usage also can cause conflict with others. Roberts says he has had to have students removed from class who couldn’t stop using their smartphones for the period.

And people who try to stop using their smartphones often relapse back into their obsessive habits with the phones, he says.

Setting rules

Rinkus says she doesn’t want her daughter to be like one of her “addicted” classmates who, when asked a question by her history teacher, answered by saying, “Let me Google it.”

“That is so absurd,” Rinkus says, “it makes me so crazy.”

But Kuhn isn’t impressed so much by the addiction claims.

“Addiction?” she says, “Well, then we need to talk about sports maybe. There are all kinds of things people can get ‘addicted’ to. It is not a thing that is unique to technology. … It is falsely giving up human power by giving up tech.”

Kuhn says parents can set limits such as not allowing the smartphone in the kid’s bedroom, limiting use to two hours a day, monitoring how it is being used.

Roberts also recommends rules such as he has used with his teenage daughters including turning off the phones at 10 p.m. and having smartphone-free times, like keeping them off during dinner. Author William Powers takes it a step further, suggesting that peopletake a day away from their smartphones to create more balance between people’s physical and digital lives.

Protecting the future

Rinkus says she wants her daughter, in her free moments, to not turn her head down to a smartphone, but to interact with those around her. Kuhn, however, says kids are connecting to each other, “in a far different way that we did.”

But she also says the connecting does not have to be one way or the other, that it can be both.

“Technology is no harder than a lot of other things that have happened in history,” Kuhn says, “but we put it on this freak-out pedestal. It sort of demeans us to say that we can be undone by a piece of electronics. No. We are much better than that.”

Rinkus, however, isn’t backing down and says her daughter is starting to agree with her.

“My job as a parent is to protect my children,” she says. “Getting them ready for the future means I need to guide them. I’m protecting my daughter. I think she realizes that.”

EMAIL: mdegroote@deseretnews.com

Twitter: @degroote

Facebook: facebook.com/madegroote


Do You Have Digital Meetings?

What I mean is, when you meet with others, are there digital devices involved? Are there laptops, phones and tablets on the table with people “typing” away on their phones and keyboards? As I visit organizations, I see that the use of digital devices in meetings really depends on the organization culture. Some organizations are digital oriented, others focus on short meetings with updates and actionable items while other have meeting that are so slow and boring that if people could not use their device, they’d fall asleep.

J.R. Atkins comments on devices in meetings

I also see this as the clashing of two cultures, a digital oriented culture and a non-digitally oriented culture. Have you heard about the lady that thought the associate pastor was surfing the web during church when he was actually reading the Bible online? There all kinds of issues that arise. We ask ourselves “are they paying attention to me?” Yet others are less sensitive, and they think “sure, go ahead and tweet while we are talking.”

My associate who specializes in Culture Building says we, as a group or a company, get to choose and build the digital culture of our organizations. We should reach an agreement as to the level of digital device use during our meetings. talking. I’m ok with that.”

What do you see in your organization? Can you use a device in your meeting? Is your organization wrestling with how to deal with devices in your meetings?J.R. Atkins address the use of devices in meetings

I look forward to hearing from you by phone, email, or blog.

Events Worth Considering


The apps that get featured on the iOS App Store – by Dave Addey

I saw this article on what Apps get featured on the App Store and thought others would like to see the great research and charts that Dave Addey compiled. Here is an excerpt, click on the lick to see it all. Thanks Dave!

__________________________________________________

Over the past few months, I’ve been researching the kinds of apps that get featured on the iTunes App Store home page for different countries around the world. Here are my initial findings.

In this article, you’ll spot certain bits of text highlighted in yellow. Clicking or tapping on these will display extra information about the methodology I’ve used in the reports. You’ll also see bits of text highlighted in blue. These automatically change the relevant graph to show the data referred to by the highlighted text.

Important note: I’ve only been looking at the kinds of apps that get featured on the store. This isn’t an assessment of how many copies of each app are sold, or how much money apps make, or how many apps there are on the store. It’s just about the apps that are editorially selected for feature on the Store’s home page by the App Store editorial team.

Games vs non-games

One of the most notable things about the Store is just how many games get featured. Only 16.8% of the apps on the Store are games, and yet they make up about half of the apps featured on App Store home pages worldwide.

The graph below shows the percentage of unique app features that are / are not games , compared against the percentage of apps on the Store that are / are not games . You can view the results for different stores and different device types using the two drop-down menus in the graph’s title.

chart from Dave Addy shared by J.R. Atkins
The highest percentage overall is in the Republic of Korea, where a whopping 64.4% of features on iPhone are for games. The lowest is the Austria / Germany Store, with only 36.3% on iPhone, although that’s still more than double the proportion of apps on the store overall. One thing’s for sure – games are special.


Mobile App Development Market Perspective

Mobile App StrategyA recent web search of Mobile App Development returned the following companies. This is a fast developing landscape especially in the enterprise mobile app space. This search was done on 7/6/13 using Google Chrome. Although company names repeat in different categories, some website links vary. One trend I have noticed since entering the industry in 2009 is the emergence of major software companies in the Mobile App Development space.

 

“Mobile App Development”

  1. SalesForce.com
  2. Momentum Design Labs
  3. MicroStrategy
  4. Netsmartz
  5. Titanium aka Appcelerator
  6. World Link
  7. Fueled

 

“Mobile App Development Dallas”

  1. World Link
  2. Bottle Rocket
  3. xCube Labs
  4. Copper Mobile
  5. Code Authority
  6. G&G Technologies
  7. NourTek Solutions

 

“Enterprise Mobile App Development”Mobile App Development

  1. Kony
  2. Citrix
  3. IBM
  4. HP
  5. AT&T
  6. Copper Mobile
  7. Innoppl
  8. xCube Labs

 

“Enterprise Mobile App Development Dallas”

  1. Copper Mobile
  2. Kony
  3. Citrix
  4. World Link
  5. xCube Labs
  6. Orchestra Technology
  7. Ayoka Systems
  8. Enterprise Mobile



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A Guided Experience to SXSW V2V 2013

“South by South West Version 2 Vegas”  at The Cosmopolitan of Las Vegas

 

SXSW V2V offers innovators and entrepreneurs across all creative industries a space to learn the skills, make the connections and find the inspiration to take their ideas and talents to the next level. Join over 1500 thought leaders for this first ever SXSW event in Las Vegas.

The startup and venture capital space is of major interest to all the creative industries that are at the core of the SXSW family of events. Featuring four days of informative panels and workshops, inspirational speakers, intensive mentor and coaching programs, networking events and receptions, pitch competitions and startup showcases. If you are involved in building an app, a service, a business, a brand or a community, then this event is for you.

Join SXSWv2v August 11 through August 14, 2013 at The Cosmopolitan of Las Vegas in Las Vegas, Nevada for extension and re-imagining of the legendary SXSW Austin experience with an emphasis on the creative spark that drives entrepreneurial innovation. Learn more about this exciting event at sxswv2v.com. ($895.00 +travel & meals)

If you are interested in a guided experience by an industry leading technologist, reach out to jratkins@SomethingDifferentCompanies.com. You will have a personal escort to panel discussions, workshops and other events who will add context to the discussion, who can relate the topics and technology to your business, as well as help you make the most of your time and interest. (call for pricing, 214-707-1705)

Schedule Overview

SXSW v2v, J.R. Atkins, guided experience


Why is everyone Hyping Video?

Because if a picture is worth 1000 words, a video is worth 100,000 or 1,000,000 words. It’s the next best thing to being there. If you are fond of saying “when people meet with me they buy” or when someone understands what we do, they buy, or give, or join us … then video communication is for you.

J.R. Atkins, Author, Speaker, Consultant, Something Different CompaniesThe least expensive and quickest way to share video is to shoot and post from your smart phone. You can do this by using your phone’s camera and mobile apps to share such as Facebook, YouTube, Twitter, LinkedIn, Google Plus and others.

You can also use specialized apps such as Vine, Social Cam, Tout, DigiSocial, and Viddy to capture and post short video segments. Yet, the stalwarts of video sharing are YouTube, Vimeo, your website, and your blog.

Short videos, about 60 seconds, generate interest and are easy to share if they are entertaining, informative or news worthy. Long videos, about 2 minutes to 20 minutes, are great for “how to” help. This is how my son and I learned how to change the oil on his motorcycle.

To get the word out, I recommend companies use email and social media to provide a link back to their video content. It also helps to explain the video in the email or social media post so the person gets the message even if they do not watch your video.

Good luck using video. I look forward to hearing how you are using video to generate results.

Events Worth Considering


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