Category Archives: Happy Hour

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Do You Have Digital Meetings?

What I mean is, when you meet with others, are there digital devices involved? Are there laptops, phones and tablets on the table with people “typing” away on their phones and keyboards? As I visit organizations, I see that the use of digital devices in meetings really depends on the organization culture. Some organizations are digital oriented, others focus on short meetings with updates and actionable items while other have meeting that are so slow and boring that if people could not use their device, they’d fall asleep.

J.R. Atkins comments on devices in meetings

I also see this as the clashing of two cultures, a digital oriented culture and a non-digitally oriented culture. Have you heard about the lady that thought the associate pastor was surfing the web during church when he was actually reading the Bible online? There all kinds of issues that arise. We ask ourselves “are they paying attention to me?” Yet others are less sensitive, and they think “sure, go ahead and tweet while we are talking.”

My associate who specializes in Culture Building says we, as a group or a company, get to choose and build the digital culture of our organizations. We should reach an agreement as to the level of digital device use during our meetings. talking. I’m ok with that.”

What do you see in your organization? Can you use a device in your meeting? Is your organization wrestling with how to deal with devices in your meetings?J.R. Atkins address the use of devices in meetings

I look forward to hearing from you by phone, email, or blog.

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Why is everyone Hyping Video?

Because if a picture is worth 1000 words, a video is worth 100,000 or 1,000,000 words. It’s the next best thing to being there. If you are fond of saying “when people meet with me they buy” or when someone understands what we do, they buy, or give, or join us … then video communication is for you.

J.R. Atkins, Author, Speaker, Consultant, Something Different CompaniesThe least expensive and quickest way to share video is to shoot and post from your smart phone. You can do this by using your phone’s camera and mobile apps to share such as Facebook, YouTube, Twitter, LinkedIn, Google Plus and others.

You can also use specialized apps such as Vine, Social Cam, Tout, DigiSocial, and Viddy to capture and post short video segments. Yet, the stalwarts of video sharing are YouTube, Vimeo, your website, and your blog.

Short videos, about 60 seconds, generate interest and are easy to share if they are entertaining, informative or news worthy. Long videos, about 2 minutes to 20 minutes, are great for “how to” help. This is how my son and I learned how to change the oil on his motorcycle.

To get the word out, I recommend companies use email and social media to provide a link back to their video content. It also helps to explain the video in the email or social media post so the person gets the message even if they do not watch your video.

Good luck using video. I look forward to hearing how you are using video to generate results.

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3 things we can we learn from a 4 year old

Here are 3 things we can we learn from a 4 year old

    1. Touch screens are broke
    2. Planes get small
    3. Anything is possible

 

Although my son is in college, I’m still amazed at what I can learn from observingAutho J.R. Atkins ask what we can lear from a 4 year old children. Their wide eyes are ready to take in whatever the world has to teach them each day. We can apply these small lessons to our own business lives and improve our desired results. Here are three recent incidences I observed.

Lesson 1 – Touch Screens Are Broke. Once a child understands that you can touch a screen and change the appearance, they think all monitors, TV’s, camera screens, and tablets should be touch-enabled. When they touch one that is not so enabled, they think it is broke. You may laugh with your worldly experience but I’m here to tell you (and me) that they envision a world where all screens are touch enabled. Someday they will laugh at you and me. So think of a world where all screens are touch sensitive. What could we do, how might our tactile senses respond, how ill it change communication, data analysis, device operations, driving a car, …. The list could go on. I challenge you to think about this today as you touch any device or screen. What can you envision?

Lesson 2 – Planes Get Small. Have you ever watched a plan take off? It starts off full Author J.R. Atkins references planes getting smallsize and then gets smaller and smaller, or that is the way a 4 year old sees it. So don’t be surprised if they think the people inside get small too. This is what a girl on a recent flight asked as the plane took off: “When do we get small?” As an adult, how do I let misinformation, old ideas and ignorance get in my way of understanding my world? When do I assume my culture is the best and miss what I can learn from someone very different from me? When my son chooses to text me rather than call, do I assume he is wrong and not communicating “correctly” or, do I see it as just another way to communicate, and accept his “new” method?

Lesson 3 – Anything is Possible. To a 4 year old child, anything and everything isAuthor J.R. Atkins suggest anything is possible possible. If you tell them a man landed on the moon and show them the video on YouTube, then they will believe you. Yet, as adults, we have our experiences to compare to new ideas. Our mind ask “What have I seen that looked like this before and how did it turn out?” Sometimes these experiences are based on bad data and this keeps us from accepting new data. I’m not suggesting we throw out our experiences, but I am suggesting we “run a check” on our fast acting mind and occasionally say to ourselves “Maybe this time it will be different because circumstances are different.”

So the next time you have a moment to observe a 4 year old or any child, ask yourself what you can learn and apply to your life today. I hope that I have stirred your thinking some and you have ideas and stores of your own to share with me and your fellow readers in the comments section of this blog.

 

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Why do Time, Money & Relationships matter?

Consultant J.R. Atkins discusses time, money and relationshipsVery simply, these are the only three things that matter. I assert that all other issues, goals, solutions, answers …can be boiled down to one of these three. Let’s go through each one and see.

Time is often considered the most valuable commodity. After all, you can get more money, love, people, cars, books …but you cannot get more time. The closest thing to getting more time is to leverage your time or other people’s time. Time is the first commodity we are given to manage. As a young salesman with E&J Gallo Winery, I was taught to manage my time first, then I could manage others, and this held true.

“Too often, when we have money, we don’t have time and when we have time, we don’t have money.” Jim Rohn

Professional Speaker J.R. Atkins address money, time & relationshipsMoney is held in high regard in most of the world. It represents power, accomplishment, wealth, knowledge, wisdom, and even love is often expressed in the form of money or gifts. With money, you can do almost anything. Without money, there are so many obstacles to overcome that most people cannot do anything without money. When I consider the issues I face in life; most of them would either go away or be less important with the addition of more money. Not all problems can be solved by money which brings us to people or relationships.

Money is not the root of evil; “the love of money is the root of evil.” 1 Tim 6:10

Relationships affect us in both our work and personal lives. I have heard many people joke that their life would be so easy without these darn people messing it up. While comical, it is also true. We are made to be in relationship with each other, some more Author J.R. Atkins points out that Relationships Matterso than others, and relationships create issues. As leaders, we are asked to get people moving, creating results. As workers we are asked to follow our leaders and get things done. It is a two way street. Gone are the days where one person orders and the other person complies. We all have to work together, get along, collaborate, avoid confrontation … to generate results and keep the peace.

“And now these three remain: faith, hope and love. But the greatest of these is love” 1 Cor 13:13

With these three “commodities” addressed, let’s look at an example of Starting a Business.  To start a business you need all three: time, money and relationships. For example, I connect with many people wanting to build a mobile application for smart Author, Speaker & Consultant J.R. Atkins is a member of Startup Americaphones. Most have little or no money so they put in time and strive to find others that will contribute their money, in exchange for future earnings. Relationships are key in this environment as the entrepreneur must interact with people in order to get them to support his/her idea. They must attract talent, investors, customers, mentors … and all of these require some level of time, money and relationships. Can you think of an issue an entrepreneur might face that cannot be addressed by these three?

The model below represents a “Balanced Approach” where time, money and relationships are seen as equals. Yet, most of the entrepreneurs I speak with would rather have more money and less time and relationships since they can “buy” time and relationships with money. I call this “A Money Centric Approach.” Without enough money, even with plenty of time and relationships, the road to success is very, very steep.

Consultant J.R. Atkins comments on the intersection of time, money & relationships 

How do these concepts and ideas fit into your world view? Do you have an idea of your “hourly billable rate?” Claiming an hourly rate that you desire will help you choose what task you will do and what task you will hire others to complete. Your hourly rate will also help you compute the dollar value of your participation in a project or business.

I look forward to reading your comments, please post them at http://somethingdifferentcompanies.com/blog/

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The Power of Being Linkedin

Dallas Social Media Speaker J.R. Atkins teaches success with LinkedInBy now, most business professionals have a profile on LinkedIn. Occasionally, I will meet someone new to the business community who does not have LinkedIn, yet. Or, I meet someone from an academic background or in a role in a large organization where they thought they did not “need” LinkedIn. These are short sighted folks, for LinkedIn is the online representation of our in-person network. In years past, you would see a Rolodex on a desk as a representation of an in-person network; others carried a little black book. Yet, LinkedIn is so much more than a list of contacts. LinkedIn is a robust communication tool, research tool, lead generation tool, prospecting tool, as well as a place to showcase our subject matter expertise. And yes, when we are looking for work or projects, it serves as an on-line resume. With this said, let’s explore some ways to get the most out of LinkedIn and discover The Power of Being LinkedIn.

The diagram below can serve as a road map to success when using LinkedIn. Each dialogue box represents a way to generate results with LinkedIn.

Author, Professional Speaker & Consultant J.R. Atkins tells how to harness The Power of LinkedIn

 

Daily Post – Your daily conversation with others on LinkedIn is how you build relationships that will lead to results. Don’t let the automatic updates that LinkedIn provides get in your way. I’ve heard people say the posts they see on LinkedIn are not very relevant, such as “Barry is now connected to Brittany.” I encourage you to scroll down and look for the more meaningful comments that relate to you. These posts can start a conversation and lead to a relationship that leads to business.

Groups – Groups are Golden! These are people that gather around a topic, association, industry, company, anything that provides a shared interest among the group members. Like a daily post, these posts can start a conversation and lead to a relationship that leads to business. Think of daily posts as sharing with people you are connected to on LinkedIn, where groups are people that have a shared interest yet may not be connected on LinkedIn. To make the most of groups, you want to “attend” daily, to participate in the conversation with meaningful commentary and ask thought provoking and relevant questions.

Questions & Answers – In the LinkedIn tool bar you will see the word “More” and the first option in the dropdown is “answers.” By participating in this area of LinkedIn, you can become known as a “LinkedIn Expert.” You earn this designation by answering questions and being chosen as the best answer, multiple times in a specific category. For example, my friend Marko is a recognized LinkedIn Expert on Computers as he has answered so many questions and his answers are chosen as the best answer by the person submitting the question. Again, these posts can start a conversation and lead to a relationship that leads to business. It’s all about building trustworthy and credible business relationships.

Email Integration – If you use Outlook, like I do, there is a plug in you can download to integrate LinkedIn and Facebook into your email feed.  An extra box appears at the bottom of your email inbox that will show messages, calendar dates, and more, along with a link to the individual’s LinkedIn and Facebook profiles if you are already connected. By the way, there is a Beta version for Gmail. Integration of LinkedIn and Email can drive results by making you aware of connections, opportunities and reminders of previous content.

CRM Integration – Customer Relationship Management (CRM) software provides a place for you to keep up with contacts, schedule a follow up, track opportunities, forecast sales and more. When you combine the power of LinkedIn with your CRM software, you can increase results by using LinkedIn as a Lead Generation resource; meaning people interested in your LinkedIn activity can “convert” to a lead in your CRM software. In time, Leads convert to prospects and then to customers. Now you can determine an ROI on your Social Media activity from LinkedIn.

Social Media – By forming a connection between LinkedIn and other Social Media resources you can increase your SEO (Search Engine Optimization) and Lead Generation. Here are a few ways to connect LinkedIn to other Social Media:

Dallas Social Media J.R. Atkins uses TwitterTwitter– Twitter and LinkedIn share integration via the “Twitter” field on your LinkedIn profile. In order to connect these two, go to LinkedIn tool bar, click on Profile, select edit profile, scroll down and look for “Twitter”. It appears between “Websites” and “Public Profile”. Add your Twitter ID here.

Facebook – You can list your Facebook individual or business profile as a “website” on your profile. As stated above, scroll down till you see “Websites” click on “other” fill in the word “Facebook” for the “other name” then key in your Facebook URL as the website.

Blog – To add your Blog to your LinkedIn profile, go to the LinkedIn tool bar, click on “More” then select “Get More Applications” from the drop down menu. This will take you to the “Applications” page in LinkedIn. Among the many Applications you will find there are two that relate to a blog: “Blog Link” and “WordPress.” Choose “WordPress” if you use WordPress as your Blogging platform, otherwise choose”Blog Link.” Once you set up this app, your most recent blog content will show up on your LinkedIn Profile.

YouTube channel for Something different CompaniesYouTube – To add your YouTube Channel to you LinkedIn profile, follow the same directions from above for Facebook but when you click on “other” key in YouTube and place your YouTube channel URL in the field.

Website – As stated in the directions for Facebook & YouTube you can list your website as one of the three fields for websites on LinkedIn. I encourage you to use one of the three for your website as LinkedIn users rely on this link to learn more about you and your business.

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Below the line in the diagram you will find additional boxes with topics and questions I often receive. To learn more about these topics follow the links for “how to” guidelines and definitions.

LinkedIn Ads – You can now separate your personal LinkedIn account from your Business within the advertising area. This allows multiple people to manage the Ad account.

Premium Accounts – “Should I get a premium account?” is something I am frequently asked when I speak on LinkedIn. For most “average users” the answer is no. But for those of us who use LinkedIn every day to build business and stay connected, the answer is yes. Think of the Law of Reciprocity, it asks for a balance between what we give and what we get.

InMail – “InMails are messages you can send directly to another LinkedIn member you’re not connected to. Any member can purchase an InMail, or you can get them with a premium account.” This can be a high pay off tool if you use LinkedIn for Prospecting as InMail has a higher response rate then regular LinkedIn messages.

Lead Generation – Is the act of drawing future prospects to you via the content you share on LinkedIn (in our case) and is considered “Inbound Marketing.” As mentioned above, your Daily Post, Groups and Question and Answer activity can contribute greatly to lead generation with LinkedIn. See this Blog post from HubSpot for a 7 Step Program.

Prospecting – Is more like Hunting and is considered “Outbound Marketing.” Outbound marketing is the activity of reaching out to prospective customers with a relevant message. Examples of Outbound Marketing are Email Marketing, Direct Mail, Cold or Warm Phone Calls and more. With LinkedIn it is the act of looking for prospective customs within LinkedIn, connecting with them, sharing information and forging a business relationship such that they will buy from you in time.

Research & SME – LinkedIn is a great place to highlight you as a SME (Subject Matter Expert) and to find other SMEs. It is this expertise that draws others toward you for discussion and eventually to do business.

LinkedIn Apps – Within the LinkedIn Application section you will find many resources to help you build your business through LinkedIn. I recommend you look at Reading List, Portfolio Display (if you have one) Box.net Files, and Slide Share.

SEO – When you build a robust LinkedIn profile with good, relevant content, then your LinkedIn profile will appear in a high position in a search by a search engine like Google, Bing or Yahoo. To do this, you need to maximize each LinkedIn field. My good friend, David Lanners provides a one page .pdf on Keys to High Rankings on LinkedIn.

Connecting with a Purpose – Versus just collecting connections. Do you have a greater purpose then just to sell someone something? If not, then you may not find LinkedIn as valuable as others. When you are truly interested in helping others before you help yourself, your future is unlimited. My friend and Co-author Steven Covey said it best as habit 5 of the 7 Habits of Highly Effective People: Seek first to understand, then be understood.

Good luck using your LinkedIn profile to build relationships that are mutually beneficial. I look forward to reading your comments, please click on “comments” to leave a thought, question or comment.

*** Please join me on June 30 for “DFW Rocks Social Media Day in Dallas 2012” where I will be speaking on the Power of Being LinkedIn with 8 other presentations on Social Media.

Events worth considering


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Can Success be Simplified?

Success Simplified by Steven Covey, J.R. Atkins, Tony Alessandra & Patricia FrippIn the book Success Simplified by Insight Publishing, several authors, strive to cut through clutter and identify strategies and steps to help us all succeed. I took a look through the book and identified a few ideas and quotes worth sharing.

In chapter 2, Dr Stephen R Covey talks about how many organizations are using “the industrial model in an information age” meaning the J.R. Atkins & Stephen Covey wrote Success Simplifiedmachine was the main asset of the industrial era. “The new asset is intellectual and social capital – the qualities of people and the quality of the relationships they have with each other.” He goes on to say that “the industrial model does not work in an information age. It requires a focus on new wealth, not capital and materials.” Yet, think of how many of our analogies and structures stem from the industrial days? (p22).

In chapter 6, J.R. Atkins (me) provides information and strategies for leaders so they can make sense of social media and learn how it can be applied to their organization. Of the hundreds of social media tools and networks available, I point to The Big 5 of Social Media: LinkedIn, Facebook, Twitter, Blogging and Video. Google+ may succeed in becoming #6 but the jury is still out on that verdict. With one or more of the Big 5, an organization can share content, listen to customers, create a community, build relationships of trust and build business. “In a broad since, there are generally 3 ways a business can use social media: (1) Marketing (2) Customer Service (3) Employee/Partner Communication. “In addition to these, social media also helps you search engine optimization or SEO. (p92)

In chapter 9, Patricia Fripp discusses “How to Get Ahead and Stay There” by becoming a better speaker. At age 20 she arrived in America as a hair stylist and $500. After becoming very successful as a hair stylist in Hollywood, she began speaking and became an award winning, accomplished member of the National Speakers Association. Patricia says there is nothing that an executive and leaders should focus on more than being able to communicate their ideas and their passions. (p147)

In chapter 16, Dr Tony Alessandra talks about using the Platinum Rule: Do unto others as they would have you do unto them. In other words, treat people the way they would like to be treated. (Tony owns the trade mark on the Platinum rule). He is also big on assessments. Check out his website: www.AssessmentBusinessCenter.com where Tony has over 25 different tools to measure skills such as EQ – Emotional Quotient, CQ – Cultural Quotient, Leaderships Style, Social Style and more. (p245)

My hope is that these few simple success ideas will help you become more effective today and in the future. If you would like a copy of the book, please go to http://somethingdifferentcompanies.com/products/books-cds-dvds/ to order a book, CD and/or DVD.

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  • 2

Changes in Worker / Business Models

The cover story on the February issues of Fast Company Magazine discusses Generation Flux and addresses the changing work model; specifically to be successful Dallas Marketing Concultant J.R. Atkins disucces Gen Fluxwe must learn to thrive in chaos. They describe Generation Flux as “… less a demographic designation than a psychographic one…a mind-set that embraces instability, that tolerates–and even enjoys–recalibrating careers, business models, and assumptions.“ One of my favorite quotes in the article comes from the CMO at GE, Beth Comstock, who says “our traditional teams are too slow. We’re not innovating fast enough. We need to systematize change.” This is validated by the success that small nimble companies are having in the area of Social Media and Mobile App Development. I hear terms like lean start-up, pivot, and crowd sourcing associated with new companies, not the Fortune 1000. This got me to thinking. Is the traditional, large corporate model losing its footing as “the way to do business” or “the ideal kind of company to work for.”?  Below I have identified a find few other trends and shifts in business and employment models. I welcome your observations and comments.

Trend #1 – If you are over 45, someone can do your job cheaper. Since wisdom and experience do not show up on the corporate balance sheet, it’s easy to look at this group as an unnecessary expense; their salary and benefit packages cost too much. Many in this group have been laid off and will not find the same job in another company. They will be forced to learn new skills and work for an SMB – Small Medium Business as the large corporate structures retool and redefine themselves with a younger workforce. (See “Age Discrimination”)

Trend #2 – The 24 hour work day. With proliferation of technology and low cost global communication it is getting easier for people to do their critical work duties far beyond 8:00am Eastern time to 5:00pm Pacific time. As a result, business culture will shift from rewarding those who put in extra hours for the “team” to those that can get better results in less time. When it is easy for anyone to work 12+ hour days I hope we quit wearing it like a badge of honor. The badge of honor goes to the people who get more results with less time. Besides, putting in long hours is an idea associated with the industrial era, not the knowledge era. (See “Sleepless in Silicon Valley”)

Trend #3 – Value for multiple jobs on your resume. Do you recall being warned not to “job hop?” This has changed to where employers look for skill building that may take the form of several different companies on your work history. According to the Bureau of Labor & Statistics, “the median number of years that wage and salary workers had been with their current employer was 4.4 in January 2010.”

With this trend, I hope we see a change in employer language and expectations about “permanent positions.” What is a permanent position in today’s climate; 3 to 5 years? Who are we kidding? How can an employer say “we’re looking for someone for the long hall” when they know they need someone now and have no idea what the future holds.

Professional Speaker J.R. Atkins recommends Linchpin by Seth GodinTrend #4 –Become a Linchpin. In his book Lynchpin, Seth Godin describes changes in the corporate business model as the industrial age gives way to the digital age. He tells us that the person that is most employable is either an artist (creative), innovative, a connector of people or a combination of the three. With these skills you are often the key person (linchpin) on projects as you are indispensible. Leadership comes to you for the big important projects because you are very valuable (and you get results).

Trend #5 – I am responsible. For my healthcare, retirement, career path, and continuing education. How will we prepare the workforce for this? Some will take to it, but many others will need help. What kind of new business model will spring up? Or, do we have an existing model to fill the gap? I see staffing firms as a part of the solution. These firms can help many of us get the next project as our current project winds down. They can also be a source of benefits such as healthcare, retirement, paid vacation and continuing education. If we are not associated with a staffing firm then we must think like a contractor and always be looking for our next project within the company.

Events worth Attending

3/1/12 Tech Execs Discuss Steve Jobs Biography

3/2/12 Social Media & Leadership

3/2/12 Cultural Intelligence for Leaders

3/6/12 HBO Premier “Game Change”

3/8/12 Angel Investing Trends

3/8/12 The Coming Invasion; Drug Wars

3/9-3/12 South by Southwest Interactive

3/11-6/17 The Age of Impressionism

3/13/12 The Rivalry between Biz & Gov

3/20/12 Career Pathing in ’12 & Beyond

3/21/12 Membership in the Digital Age

3/21/12 SXSW Recap @DigitalDallas

3/22/12 Creatives in DFW Event

3/23/12 Dev Your Biz Social Media Strategy

3/27/12 Mobile Apps, the Next Big Wave

3/27/12 Last Tuesday @ The Ritz

3/31/12 Membership in the Digital Age


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Breaking Patterns for Improved Results

As I look forward to 2012, I realize I must discontinue some of my current activities and habits and start new habits to Seth Godin and J.R. Atkins are fellow authors & speakersachieve different, better results. Authors from Seth Godin to Zig Ziglar have written about how our habits and goals must align for us to be successful.  I thought of a few ideas that might help you and I make the most of 2012. Let me know if you try these or other ideas to break old patterns and create new and improved habits.                                                          

Learn something new: My friend Steve is learning to drive a motorcycle as his new goal for 2012. Considering he is not the risk taking type, this is a stretch for him. It will put him out of his comfort zone and cause him to grow. What could you learn; a new language, a new technology, photography, how to ride a horse… and how might it help you grow? Check out the book “Learn Something Every Day” by Robert Young. 

Zig Ziglar is a mentor of J.R. AtkinsSee something different: I went to a movie in the middle of a weekday recently. It felt odd and “wrong.” I got to examine my beliefs about the right and wrong times to see a movie. What other “rules” was I holding on to? Do I follow some rules that no longer support my vision of who I am? What could you see differently? Art, an old car, behavior of your children,… and how might letting go of a view help you? Check out photographer Kat Miller’s website “See Things differently.”

 

Be a different person: What would it mean to do absolutely nothing for one hour; or one day? As an entrepreneur I look at the ROI of my time so at first my reaction is “why would anyone do that?” But, I hear that once you quiet your mind, you are able to see life and issues more clearly and this is the payoff for quiet time. Check out “The Critical Role Quiet Time Plays in the Achievement of our goals.

 

Do a different task: Have you been on a Habitat House Build? I like it because I’m not in charge, I’m part of a team, I’m making a difference and I meet people from different walks of life. This different task helps me break the habit of doing the same things, the same way. What is a different task for you? How could you benefit? Check out this video on YouTube “Doing things differently leads to something exceptional”

As always, I look forward to your thoughts and comments.

Events worth looking into:

2/07/12 Dallas SEO/SEM Meet up – Hardcore Video SEO

2/08/12 Social Media & Your Career in 2012

2/08/12 “From Made in China, to Made for China”

2/09/12 Membership in the Current Age – Executive Briefing

2/09/12 AAF Dallas Presents the Addy’s

2/10/12 Author of “Paper Promises” Philip Coggan to Speak in Dallas

2/11/12 7th Annual Career Symposium

2/13/12 Arts Markets and Management Research Initiatives

2/14/12 The 2012 Economic Forcast with Alan Murray

2/15/12 Membership in the Digital Age

2/15/12 The state of the World by Former PM of Canada, Jean Chretien

2/16/12 Top 5 Pitfalls of Building a Fin./Acct.Team,…

2/17/12 Membership in the Digital Age

2/24/12 DFW BeMyApp Competition

2/28/12 Last Tuesday Happy Hour at The Ritz-Carlton

3/9-12/12 South by Southwest interactive – SXSWi


  • 0

Social Media, Mobile Apps & SEO

What do these things have to do with each other? Simply put; Social Media and Mobile Applications are affecting Search Engine Optimization.

Think of Google as a “Content Eating Monster” and Google loves to “eat” social media generated content. Google also indexes certain Social Media content. For example, did you know that Google looks at your Twitter Authority? The more “Klout” you have, the more authority Google gives your Tweets and Re-Tweets. Also, when someone of a higher authority than you, re-tweets your tweet, then you get a little boost in your authority. Google also likes LinkedIn, such as the three websites you can reference on your profile, especially when you customize their names or “anchor text.” These three websites are looked at as “do follow” by Google and they help your Google ranking. One other tip about LinkedIn, make sure someone completes the information on products and services on your LinkedIn company profile.

Mobile Apps usage is continuing to increase in volume due to several factors:

  1. Increasing Smartphone Adoption
  2. App Publisher Growth
  3. A Steady Increase in Time Spent on Apps

 

Like any new technology, there will be those who drag their feet. For the rest of us, we need to be figuring out how we can make use of this change. Have you looked at “Responsive Web Design ?“ This strategy for website design allows the website to automatically adjust to screen size and resizes the images and content of the website to fit any screen size. Responsive Web Design may be enough for your organization or you may need a custom developed App. Either strategy will help your customers, employees and channel partners communicate more effectively through their mobile device.

With the increase usage of Apps come the increasing effect on search rankings. Google now gives higher authority to faster loading pages both on
computer and mobile devices. An increase in App usage also means users are more sensitive to ease of use, page load times and quick access to

Dallas social media speaker J.R. Atkins comments on Social, Mobile & SEO

A Model for Social, Mobil & SEO

information. Every day, more searches are being done on a mobile device instead of a personal computer. Some advertisers are shifting from Pay-per-click to Pay-per-call; they only pay for the Ad when a customer clicks on their phone number to call from their smart phone.

The adjacent model describes how social media and mobile apps work to enhance search engine optimization. I look forward to hearing your thoughts on the convergence of these three related technologies.

 

Future Events of Note

10-11-11 Social,Mobile & SEO – What’s Love Got to Do with Them?

10-12-11 NewTechnology and the Next Threat to National Security: Joel Brenner

10-13-11 New Technology and the Next Threat to National Security: Joel Brenner

10-18-11 Some Considerations on African Economic … from Ambassador Jerry Lanier

10-20-11Smart Business, Social Business Book Tour comes to Dallas

10-20-11 October Meeting of the Dallas Safari Club

10-21-11 Steve Inskeep of NPR’s Morning Addition in Dallas

10-22-11 WorldFest in Addison Circle

10-23-11 Last Tuesday Happy Hour at the Ritz-Carlton

10-26-11 Digital Dallas @ the AT&T Foundry


  • 1

Will Google+ Make it?

Dallas Social Media speaker J.R. Atkins likes Google+, and offers training on Google+In late June of 2011, Google launched its third attempt at a social media site, Google+, and since then, people have been asking, will Google+ make it? Here is the take on Google+ by Dallas Social Media speaker, J.R. Atkins.

1. Yes. Why?

  • The 3rd time is a charm, after Google Buzz & Google Wave
  • The market is ready for a Facebook competitor
  • Google will integrate with Google Docs, Calendar, Reader, Gmail
  • Google will somehow make it better on their ndroid operating system.

2. What’s it mean to me and my business?

  • In addition to The Big 5 (LinkedIn, Facebook, Twitter, Blog & Video) you will now need to learn Google+.
  • In time, Google+ will add “pages” or business Profiles. For now, they are asking you not to create a personal account for your brand and have removed some well known brands.

3. When can I get started?

  • As soon as Google+ starts accepting new accounts again. When it started on June 28, Google+ accepted new accounts from you if you got an invitation from the beta group, mainly the Tech and Social Media community.

4. Could Google+ fail?

  • Yes, unless they start accepting requests from people for new accounts. I have met several people who are so frustrated that they cannot get a Google+ account that when Google+ does open again, they don’t want an account, it’s called “backlash.”

5. Pros & Cons of Google+:

6. For a Google+ cheat sheet:

What do you think? Is your business looking at Google+? I look forward to hearing your thoughts.

Future Events of Interest:

09-01-11 Gordon England, former Secretary of the Navy

09-01-11 DFW-AMA Meet-n-Greet

09-06-11Aggie Business Luncheon featuring Cathrine Hatcher

09-07-11 An evening with Former U.S. Sec of Defense Robert M. Gates

09-13-11 September AAF Luncheon – “Doing Digital Media Right”

09-13-11 Dallas Interactive Mktg & Internet SEO/SEM There is No ROI in Marketing

09-14-11 Webinar: Making Social Media Work for Your Business

09-15-11 the Association for Corporate Growth Sept Breakfast

09-15-11 Dallas Safari Club Sept Meeting with Larry Weishuhn

09-16-11 The Speaker Co-op DFW Monthly Meetup

09-21-11 Tim Pitt & Karen Shaffer of Rent-A-Center

09-21-11 Digital Dallas visit with Moonbot Studios

09-22-11 Dallas Business Club Reception & Discussion

09-22 11 World Affairs Council Dinner Featuring Thomas Friedman

09-27-11 The Last Tuesday Happy Hour at the Ritz-Carlton Dallas

09-29-11 AAF Dallas Happy Hour @ Naga Thai Kitchen & Bar


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