Category Archives: Graphic Design

Why You Need to Revolutionize Your Customer’s Experience

When a business owner builds their website, the focus is often on their preferences in terms of the technology and functionality and the visual design. While this is obviously a great place to start, it should not be the main consideration. What’s more important? The customer’s needs and expectations. Simply creating a website and expecting customers to flock to it and the orders to start flooding in is, unfortunately, rarely a successful strategy. To make a lasting impression on visitors and to convert them to customers, a website’s structure and design should be tailored to deliver the best possible customer experience.

Technology

A website is built on a foundation of seamless and intuitive technology which customers don’t even think about when they’re browsing or purchasing. The average customer does not consider how the website works, but they expect fast load times, clear navigation, and a simple buying process. When a page takes too long to load or the website fails in some way, customers will become frustrated and will probably take their business elsewhere. For those working in the supply chain, for example, who are looking to improve their communication with the suppliers they supply to, utilize the right technology to let you do this. Visit weaveability.com for expert support and advice.

Design

The design of your website is what wraps the technology up and makes a website visually appealing. The first impression customers get of your brand is often your website so it’s really important that it represents your brand and conveys your business’ ethos and what you do. However, it’s not enough for a website to simply look good. The best websites are striking, yes, but they are also created with the user’s journey in mind. You want to lead the user’s eyes towards particular areas of your site and a designer can do this with graphics, lines, and colors. Visitors will form a judgment about your website and therefore, your business within seconds. Make sure that they have a clear path to follow, which leads nicely into usability.

Usability

Within the design and the technology of the website, you need to place content which is easy to consume for the user. Words, images, and icons should guide users through the website through clear navigation and compelling call-to-actions that establish your business as trustworthy and an authority in your field. The website’s usability or lack of it can and will prevent customers from making a purchase.

Influence

The next level up from usability is the influence of a website. This means that in addition to making the purchasing process convenient and clear, you also employ tactics to lead buyers through the sales journey. From providing information, comparisons, addressing concerns, reinforcing the benefits and guiding them towards a purchase. The purchase may not be immediate, but if the influence is effective, they will return at another time. Tactics may include a sincere and helpful tone or personalization, which builds trust and reassures the user. It’s not intended to be manipulative and should never be deceptive; you should understand the customer’s needs, what represents usability to them and talk directly to them.



4 Trends to Capitalize on in 2016

To help your business grow in 2016, consider these trends and how well you execute in each area. I’d love to help you.

  1. social-media-buy-buttons-300x270Social Selling aka “The Buy Button” – In case you have not seen a “click to buy now” option on Pinterest or Twitter, get ready for them to appear on every social media platform. It just makes sense when you think about it; you see a picture of something you like, one click and you are able to buy it.

http://time.com/4075560/buy-button-facebook-youtube-pinterest/

  1. your design mattersDesign Still Matters – The look and feel, the ease of use, ease of navigation, online and in person, it’s all about the experience. The phrase “Customer Service” is so dated; it’s all about the “User Experience.” Millennial shopping habits are shaping the buying experience for all.

https://designschool.canva.com/blog/design-at-work/

  1. brand trustBuilding Trust – To build trust you must stand by your products and services, as well as communicate clearly and honestly about your brand. Your effectiveness in building trust is directly related to your online reviews and how you share and answer messages on social media.

https://agenda.weforum.org/2015/01/why-trust-matters-in-business/

  1. global and localBe Local and Global – Once you have a good online presence with your website and social media, you are ready to expand beyond your local market. With good online communication, competitive pricing and global shipping, you can do business anywhere you desire. You are only limited by your decisions.

http://www.businessnewsdaily.com/8211-expand-business-internationally.html

Update from Something Different Companies – 2015 has been a good year, expanding our business in London, ENG, Atlanta, GA, Fort Collins, CO, Cheyenne, WO, Dallas, TX, Killeen, TX, Copperas Cove, TX and Belton, TX. 2016 brings hopes of growing business in Mexico, Israel and Palestine. Cheers!


Creating Graphics for Business Growth by J.R. Atkins MBA

As someone delivering Social Media, Websites and Online Marketing, I find myself in need of creative graphics on a regular basis and I have found some resources you might what to check out.

1. JRA Visme ProjectVisme: Think of Visme as a perfect marriage between Microsoft PowerPoint and Adobe InDesign; ease of use meets professional design. Their clean graphic website will walk you through the three easy steps to create your first graphic image and includes a nice short video to help you get started. Use the Visme tool set to create:

  • Infographics
  • Presentations
  • Charts & Graphs
  • Web Banners
  • Animations
  • And more

The free version allows you to create 3 projects and is a great way to check it out. If you like it and want to upgrade, the Standard Plan is $4.50 per month and the Complete Plan is $14.25 per month, no too much when you consider the competition.  I’m hoping they will preformatted projects for cover images for Facebook, LinkedIn, Twitter and Google+ as I am tasked to create these often. Below is a sample project I created in less than five minutes. Let me know how Visme works for you.

2. Fivver: If you are more into outsources than “DYI” then check out Fivver. You hire someone to do you graphic for you at very low prices, like $5.00. The prices goes up as you add requirements but you still can get graphics delivered in a few days for less than $50.00. Again, not to bad when you consider other alternatives. Here is a recent example from Fivver that ran me $5.00 and took 4 days to complete.

Social Mead posting by J.R. Atkins 

 

3. Design Class: Most class work in design requires the student to create projects for real companies. Most will have a digital portfolio to show you how their skills and talents are developing. Why not let your brand benefit from the bright minds of tomorrow’s professional designers. Just Google “InDesign Classes” in your area then contact the instructor about student projects with your organization.

This example Portfolio is from Ashley Denton at Texas State, San Marcos, TX

 Ashley Denton recommended by J.R. Atkins

Events Worth Considering

Travel with J.R. Atkins to Holy sites

 


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