Category Archives: Events

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6 Best Practices for Promoting Events

A well planned, well communicated and well attended event can help an organization thrive and a business grow. Yet, I receive event notifications on a regular basis that are missing information, poorly timed, and offer too many reminders. Why is it so hard to get it right? Let’s take a look at a few best practices for promoting an event.

1._Create an event fact sheet. This should include all of the relevant facts such as date, time and location, as well as who should attend, where to J.R. Atkins talks about event communicationpark and who to call or email with questions. This list can be used to develop a press release and other forms of marketing communications as well as sharing with people and sponsors you are recruiting.

2. Develop a marketing communication plan at least 90 days out from the event. Your event may require more or less time depending on the J.R. Atkins on event planningevent, but 90 days is a rule of thumb as it allows time for event publication by relevant resources and printed materials. For best results, once you have confirmed the venue, develop your marketing communication plan. It is easier to deal with plenty of time than not enough time.

3. Send out a “save the date notice” in plenty of time. The bigger the event, the more notice people will need. For a major fund raiser or “annual J.R. Atkins says send out save the date noticesevent” publish the date on your website 12-14 months in advance and send out save the date notices several months in advance. As an example, an annual charity event may announce the date 12 months out but not release the theme, entertainment and other details until just the right moment to generate excitement.

4. Use “reasonable” frequency. One organization I belong to sent me 5 or more emails about the same event during the 30 days leading up J.R. Atkins warns of too many emailto it and they were the same email. Yuck! First, once a week is sometimes too often and second, the message needs to be different in every email. I wonder why I do not receive an invitation on Facebook or other mediums? Over communication often leads people to tune out and unsubscribe. By using multiple communication channels you can stay in front of people without driving them crazy. Use your website, email, social media, print and mail for really big events.

5. A picture is worth 1000 words. Make sure to use images that tell the story of the written content. This will create the best a picture is worth 1000 wordsimpact. For an even better impact, use a short video, less than 60 seconds, to promote the event. People will share your pictures and videos if they are done well and are relevant. PDF formats are often used to share event information, but remember they are an image and the details in the image are not searchable and someone cannot cut and paste the details into their calendar.

6. Use a professional online registration tool. It is common practice to offer registrations on your website or through an event registration tool. J.R. Atkins recommends eventbriteThese tools will increase your revenue and help manage the details. If your members like a hands on approach, you can still take their information over the phone or in person then enter it into the online tool. I have used cvent and Eventbrite, or check out the list by Capterra.

I could list more but I think these are the big ones I see being missed by well-meaning organizations. I welcome your comments, suggestions and success stores.

Good luck with your next event.


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The Value of Continuing Education by J.R. Atkins

If you consider yourself even somewhat successful in life, then you probably have an appreciation for continuing education. It does not matter if your education was attained in an artisan fashion through an apprenticeship program or if you hold a PhD from a prestigious university. Once we reach a level of skill and knowledge and begin to apply it, we find there is more to know. Some professions require CE units to continue one’s eligibility to practice their craft. For the rest of us, we are left to find our own way.

As I reflect on the past few years of growth and continuing education, I find that I receive this education in the follow ways:

  1. J.R. Atkins likes Duct Tape SellingConversations – With people with different perspectives, different backgrounds and life experiences, and often smarter than me. The DFW World Affairs Council is a good place for this.
  2. Books – Both fiction and non-fiction, especially about growing companies, new technology, and suspense thrillers. Two recent reads are Duct Tape Selling and Tribal Leadership.
  3. Workshops – Anything from a 30 minute Webinar to a full day with an expert, often about new products or businesses, such as my client, Financial Halo and their Prescriptions at Cost Program.
  4. Conferences – South by Southwest interactive (SXSWi) is one of my favorites, but I also attend world affairs related conferences such as “Walking with Palestinian Christians” in Tipp City Ohio.
  5. Structured Course Work – Self-study or guided by an expert such as the Academy for Spiritual Formation a 2 year course that meets each quarter for a week at a retreat center.

 

I also see a trend in the types and topics of continuing education:Prescription Medications at cost

  1. Industry Knowledge – skills, regulations, new developments
  2. Self-Improvement – Being vs. Doing
  3. Skill Development – WordPress, Public Speaking, Patience, Writing
  4. Spiritual Development – Prayer, Giving, Mission work
  5. Financial Development – Reducing expenses and increasing wealthJ.R Atkins needs your suppot to attend the Academy
  6. Management – New trends, Leading Projects, Online Management Tools
  7. Leadership – Beyond setting an example and motivating to help people attain their potential

 

As for frequency, I usually attend at least on big conference each year where I travel away from my local area and spend 2-5 days in a hotel thinking, learning, writing, planning and growing.

What about you? What kind of continuing education do you attend and how often? What would you say is the best source of development for you? I’d appreciate you sharing your experience and ideas on the blog so others can see, but any communication method that is good for you is good for me.

P.S. Note that I have two locations now:

North Texas Location: 8745 Gary Burns Dr # 160-210, Frisco, TX 75034J.R. & Stacey Lead a Ministry now

Central Texas Location: 1105 Bridge St, Gatesville, TX 76528

And my wife and I have started a ministry for spiritual growth called Something Different Ministries.

Events worth considering

 


  • 0

Perspective on Travel & Business

I enjoy doing business as I travel. The idea of rising above the stress of business to see the sights of a foreign land, to enjoy a good meal and relax by the pool are attractive. So I offer you the following thoughts on travel and business.

Dallas social media speaker J.R. Atkins taveled to Jerusalem

1.       Perspective

I like the perspective of getting away from home, office and town. Sometimes a trip of only 100 miles away can make a difference in how you see your current situation. Any time I travel I come home appreciating what I have. This is especially true when I travel abroad. When my wife and I went to Israel in January, my comment upon arriving in Dallas was “We are affluent, on our way to wealthy, according to global standards.” I take for granted our infrastructure, the rule of law, individual rights and all the wealth America has at hand. 

2.       Meet others who are doing things

It’s fun to meet people from other places both in the U.S. and abroad. Have you ever been someplace and met someone from your home town? I get excited to meet them since we are away from home. I’m sure if I met them in line at the store at home it would not carry the same level of excitement.

Dallas social media speaker J.R. Atkins recomends the book: What they dont teach at the Harvard Business SchoolI remember Mark McCormack’s book, “What They Don’t Teach You at the Harvard Business School” where he suggested that you fly in First Class because of the people you meet. There is still some truth in this today, that the people who fly are doing something bigger than themselves, something important or something new. I like to meet these people and keep in touch via Facebook, LinkedIn or Twitter. With Social Media, it is so much easier to have a global perspective.

3.       Time away from business productivity

As much as I like the perspective I gain through traveling, on a recent trip to Atlanta it dawned on me that I need to earn a premium on my time when I travel.

Let’s say you place a value of $100 per hour on your time. That would mean in a typical day of work from 8:00-12:00 and 1:00-5:00 you would create $800 of value. This is assuming that you are in one place creating value, like your office, and take just 1 hour for lunch. If your commute is 1 hour each way, you spent 11 total hours creating $800 of value or about $73 per hour.

Now let’s look at a day of business travel where you leave for the airport at 5:30 for a 7:30 flight and land at 9:30, drive to the business location arriving at 11:00, and work for 1 hour, take a 1 hour lunch, then work again from 1:00-5:00, hop on a plane home at 6:30 arrive in your home town at 8:30 and get home at 10:30. In this day you have created 6 hours of value in an office and let’s say another 2 hours of value working on the plane for a total of 8 hours. This would mean that you spent 17 hours creating $800 of value for or about $47 per hour.

This is how I got the idea that I need to earn a premium on my time when I travel. I also need to stay longer in one place while I am there, to spread the travel time and cost over more billable days.

The other solution is to travel less and do more through video conferencing. There are many tools in a wide array of price ranges, from free services, like Skype, to premium services like Cisco Unified Communications platform.

 4.       Time away from family and friends

A little travel might cause you to appreciate your friends and family a little more, but I submit that the more you are away, the more your relationships suffer. Telephone, email, social media and video can make a positive impact on being away from loved ones but nothing takes the place of being there. So before we hop in a plane, train or automobile, we need to make sure it is a worthy trip. (Work Travel & Family Research Project at Texas Tech University)

 What have you learned through Travel? I look forward to hearing your thoughts and comments.

 Dallas sociala media speaker J.R. Atkins attends the Social Media Club of DallasFebruary Events

 2/16 – DFW American Marketing Association Luncheon

2/17 – Social Location Marketing with Simon Salt

2/19 – Saturday at the Warwick Melrose with Ambassador Akbar Ahmed

2/28 – Dallas iPhone Developers & Entrepreneurs MeetUp


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