Category Archives: Education

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Books I recommend by J.R. Atkins, MBA

Every time I do a workshop or presentation I end with a list resources including a list of books. At one of my recent talks, someone asked what other books I would recommend for business owners. I have a long list on my website but here is the short list by category.

Social Mediasocialnomics

  1. Socialnomics, by Erik Qualman

“How Social Media Transforms the Way We Live and Do Business “

  1. Social Media 2.0 by J.R. Atkins

“A cliff notes version of the Big 5 of Social Media “LinkedIn, Facebook, Twitter, Blogging and Video”

  1. Inbound Marketing by Brian Halligan & Dharmesh Shah

“A guide to increasing online visibility and engagement”

Starting a BusinessJ.R. Atkins recommends a lean start up

  1. Cash Flow Quadrant by Robert Kiyosaki

“Explains your role as an employee, business owner, self-employed and investor”

  1. eMyth by Michael Gerber

“E is for Entrepreneur. Learn how to work on your business, not just in your business”

  1. The Lean Startup by Eric Ries

“Before you start your business, know what is important and what is fluff”

Building your BusinessJ.R. Atkins Recommends Blue Ocean Strategy

  1. Crush It by Gary Vanerchuk

“Shows you how to use the power of the Internet and social media to grow your businesses”

  1. Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

“How to create uncontested market space and make competition irrelevant”

  1. Failing Forward by John C Maxwell

“Taught me how to convert past failures into future success”

Personal DevelopmentJ.R. Atkins recommends Elon Musk book

  1. Blink by Malcolm Gladwell

“The power of thinking without thinking”

  1. Strength Finder by Tom Wrath

“Discover your strengths, use them and surround yourself with others to cover the gaps”

  1. Elon Musk by Ashlee Vance

“An inside look at a visionary, entrepreneur and billionaire”

I’d love to hear what your favorite books are and why. Drop me a line sometime at

jratkins@SomethingDifferentCompanies.com

J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA in Marketing from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. J.R. serves as an adjunct professor at Temple College and CTC. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.


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How Our Beliefs Affect Our Business

J.R. Atkins writes on beliefs and businessRelating to June’s newsletter/blog topic of Continuing Education, I have been considering how we form our beliefs and how our beliefs affect our business. For example, have you ever run across someone that operates from the belief of “I’ll screw you before you screw me?” Or, how about someone who has an abundance mentality of “win-win” or “there is enough here for all of us?” Let’s look at the ways we develop our beliefs.

One – Our Home: Think of the times when you have heard your parent’s words rolling off your tongue. This is just one easy example of the profound affect our upbringing has on us. This is also why getting away from home and family can help us develop whether it is time in college, the military, or traveling abroad. When we step out of our home environment, we get to examine our beliefs, habits and culture.J.R. Atkins advocates education and training

Two – Education and Training: As we listen, read, discuss and write about new beliefs, information and culture, we tend to expand our own beliefs. We gain a new perspective. Have you ever heard someone say “I never thought of it that way?” That’s exactly the idea. When we receive training on new tools, exercises, theories, techniques … we alter and expand our beliefs. Education can include church, clubs, professional associations, and athletics.

People influence our beliefsThree – Experience: As time goes on, we collect experiences that are converted to beliefs, habits and mental patterns. Abraham Maslow studied reactions in dogs to see if he changed the stimulus, would the response change. We too are much like the dogs in his research. Yet, unlike the dogs, we have the capacity and ability to choose to change. Humans are more than the accumulation of their life experiences. Yet, our life experiences are a major influence on our beliefs. If every time we have asked for a raise, we have been told no, then we might quit asking.

Another strong influence on experience are the people around us: family, friends, bar tenders, doctors, teachers, pastors, work associates, club members… all affect how we see ourselves and our beliefs. When we change the people around us, we change. It’s funny how that works.

In closing I challenge you to think about how your beliefs have been formed and how they are contributing to your life and business success. How are your personal beliefs contributing to the culture of your organization? If you could make a change in the culture of your workplace what would it be? Can you trace it back to a specific belief or set of beliefs?

Good luck in growing your business. I hope that this article has encouraged you in some way. Please let me know your thoughts by responding by email, social media, or to this article on my blog.

Events worth considering (updated)

donate to the academy for spiritual formation07/21/14 – Academy for Spiritual Formation, San Antonio, TX
07/24/14 – Pharmacy on a Bicycle, Dallas, TX
07/30/14 – CBA Ribbon Cutting, Belton, TX

08/06/14 – Film Screening – Wadjda, Plano, TX
08/07/14 – Walking with Palestinian Christians, Tipp City, OH
08/12/14 – The Culture Map … International Business, Dallas, TX
08/14/14 – How to Systemize Your Biz, Webinar
08/19/14 – SDC Ribbon Cutting at Harker Heights Chamber, Harker Heights, TX
08/19/14 – Selling in the Digital Age, Temple College, Temple, TX
08/22/14 – Using Facebook & Video to Grow your Biz, Temple, TX
08/23/14 – Sailing Class: Basic Keel Boat, Lake Belton Yacht Club, TX
08/26/14 – Big 5+1 of Social Media, Harker Heights, TX
08/28/14 – Film Screening: Dancing in Jaffa, Belton, TX

09/02/14 – Small Biz Selling in the Digital Age, Temple College, TX
09/05/14 – The Governors Small Biz Forum, Belton, TX
09/13/14 – Spurfest, Gatesville, TX
09/16/14 – Facebook for Holiday Results, Harker Heights, TX
09/18/14 – Growing Your Biz with Facebook, Framers Branch, TX
09/24/14 – Leadership Institute, Leawood, KS

10/07/14 – Social Media for Business Growth, Temple College, Temple TX
10/16/14 – Building LinkedIn for Biz, Farmers Branch, TX
10/21/14 –Managing your Social Media, Harker Heights, TX

11/04/14 – Small Biz Marketing for Growth, Temple College, Temple TX
11/08/14 – Caribbean Sailing Trip, Tortola, BVI (room for 4 more)
11/20/14 – Google+ for Business, Farmers Branch, TX


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The Value of Continuing Education by J.R. Atkins

If you consider yourself even somewhat successful in life, then you probably have an appreciation for continuing education. It does not matter if your education was attained in an artisan fashion through an apprenticeship program or if you hold a PhD from a prestigious university. Once we reach a level of skill and knowledge and begin to apply it, we find there is more to know. Some professions require CE units to continue one’s eligibility to practice their craft. For the rest of us, we are left to find our own way.

As I reflect on the past few years of growth and continuing education, I find that I receive this education in the follow ways:

  1. J.R. Atkins likes Duct Tape SellingConversations – With people with different perspectives, different backgrounds and life experiences, and often smarter than me. The DFW World Affairs Council is a good place for this.
  2. Books – Both fiction and non-fiction, especially about growing companies, new technology, and suspense thrillers. Two recent reads are Duct Tape Selling and Tribal Leadership.
  3. Workshops – Anything from a 30 minute Webinar to a full day with an expert, often about new products or businesses, such as my client, Financial Halo and their Prescriptions at Cost Program.
  4. Conferences – South by Southwest interactive (SXSWi) is one of my favorites, but I also attend world affairs related conferences such as “Walking with Palestinian Christians” in Tipp City Ohio.
  5. Structured Course Work – Self-study or guided by an expert such as the Academy for Spiritual Formation a 2 year course that meets each quarter for a week at a retreat center.

 

I also see a trend in the types and topics of continuing education:Prescription Medications at cost

  1. Industry Knowledge – skills, regulations, new developments
  2. Self-Improvement – Being vs. Doing
  3. Skill Development – WordPress, Public Speaking, Patience, Writing
  4. Spiritual Development – Prayer, Giving, Mission work
  5. Financial Development – Reducing expenses and increasing wealthJ.R Atkins needs your suppot to attend the Academy
  6. Management – New trends, Leading Projects, Online Management Tools
  7. Leadership – Beyond setting an example and motivating to help people attain their potential

 

As for frequency, I usually attend at least on big conference each year where I travel away from my local area and spend 2-5 days in a hotel thinking, learning, writing, planning and growing.

What about you? What kind of continuing education do you attend and how often? What would you say is the best source of development for you? I’d appreciate you sharing your experience and ideas on the blog so others can see, but any communication method that is good for you is good for me.

P.S. Note that I have two locations now:

North Texas Location: 8745 Gary Burns Dr # 160-210, Frisco, TX 75034J.R. & Stacey Lead a Ministry now

Central Texas Location: 1105 Bridge St, Gatesville, TX 76528

And my wife and I have started a ministry for spiritual growth called Something Different Ministries.

Events worth considering

 


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